Blog

luke
July 11, 2016

Where Have All My Google Reviews Gone?

First off, why are Google Reviews important? As a business, Google Reviews are valuable because they are an unbiased third party opinion. We are a community influenced by social proof and seeing a slew of positive Google Reviews tends to place the company in a preferable light. In addition, Google Reviews are a significant variable
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Brandon
June 28, 2016

How Can SEO Help Your Business?

Far too often businesses are utilizing a digital marketing agency to run their SEO (Search Engine Optimization) campaigns, but don’t even have a clue what the acronym means, let alone know what they are paying the agency to do. Long story short, an SEO’s job is to help your business GROW! In a world where
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luke
June 13, 2016

3 Reasons Why Mohamed Ali Was A Branding Master

Mohamed Ali, many of us honor him for his greatness, in and out of the ring. His iconic status has reverberated through society on a global scale. Ali was spectacular boxer, but many of his culturally significant moments happened off the ropes. Ironically, the fighter was an advocate for peace and a true humanitarian by
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luke
June 7, 2016

The Importance of Company Culture and How it’s Created

Anyone who has been part of a team knows the importance of culture. It’s this intangible and mysterious thing that drives a team or company. It provides a sense of identity, solidarity and pride within an organization. The Cambridge Dictionary has a fitting definition for culture- the ideas and ways of working that are typical
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meagan
April 26, 2016

Why SEO? Understanding, Optimizing & Implementing

Problem: Let’s say you own a camping supply store and just launched your website. You have a ton of images displaying different types of items your store offers. Here’s the problem: Search engines can’t identify those images. They have no idea if that image is a picture of a tent or a picture of a
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brittany
March 9, 2016

I want it now. The increasing need for real-time engagement

Social media is an essential part of any brand’s online presence today, and the most common question we hear is, “How do brands keep up with consumers’ growing expectation?” The truth is, as our lives speed up so does our patience.  As brands have become more engaged and attainable, our need for quick response times
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meagan
February 2, 2016

Why You Should Leverage Retargeting

If you have done any online shopping, you have probably seen retargeting in action. Retargeting works by displaying ads to website visitors who may have not converted, helping remind potential customers of products/services. Here is an example of the retargeting process. 1. Online shopper is searching for a new Seattle Seahawks jacket 2. Later in the
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meagan
January 25, 2016

Valentine’s Day Marketing Strategies

Valentine’s Day generates billions of dollars every year. If you aren’t taking advantage of this holiday to promote your business, you are missing out! Here are a few of our favorite campaign ideas for this holiday, broken down by some of the most popular industries. 1. Florists Try out an email marketing campaign using existing
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meagan
January 12, 2016

Typography 101

2016 is set to be a big year for typography. We thought it would be beneficial to shed some light on what exactly typography is, and how to use it to your advantage. 1. What is Typography? Typography is the art of arranging type, and encompasses everything from digital type on websites to calligraphy. Many
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brittany
December 8, 2015

A Force to be Reckoned with: Star Wars takes over Advertising

Star Wars began grabbing the imagination of viewers almost 30 years ago, taking over our hearts for generations to come. With the upcoming release of Star Wars: The Force Awakens, it looks as though this Brand is becoming a force to reckon with in the marketing world too! From commercials to specialized products, to merchandise, Star
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