Typography 101

2016 is set to be a big year for typography. We thought it would be beneficial to shed some light on what exactly typography is, and how to use it to your advantage.

1. What is Typography?

Typography is the art of arranging type, and encompasses everything from digital type on websites to calligraphy. Many designers use different arrays of typeface to communicate a mood or add additional style to their designs.

2. How to Use It

The first step to take when choosing type should be to determine what the message is you would like your design to convey. Is the design for something professional, such as a doctor or attorney, or something more laid-back, similar to a coffee shop or boutique?

The more professional design should lean towards a “Serif” font (below)

Profess1

Whereas the less professional design would be better suited using a “Sans” type font (below)

Pross2

Another great way of using type to your advantage would be to adjust the spacing,  add color and try using different forms of contrast.

Example One:

Profes2

Example Two:

Profes21

In summary, good typography can make or break a website. Understanding the different characteristics of font families can help you effectively place fonts  to make websites,  banners and other forms of advertisements more visually appealing.

2015’s Top Design Trends

“Design is not just what it looks like and feels like. Design is how it works.”
― Steve Jobs

This year has seen such a burst of creative energy, and with it close to being over, we thought we would take a look at this year’s top design trends. Chances are you have probably seen some of these executed on your favorite websites.

1. No clutter
Brands moved away from the cluttered pages with overflowing amounts of information, and focused on a simple, easy-to-navigate interface. Just remember, having a design style that is too minimal is just as bad as being cluttered.
Dollar a Day

2. Large (high-res) background images/video
A lot of brands revamped this year and introduced videos, and large eye-catching images. The use of these bold and 3D backgrounds, is just one example of how design is evolving.
Purefix
Woodbuds

3. Parallax scrolling
The use of parallax scrolling makes a webpage more like an interactive journey. A great use of this style is Porsche. By using parallax scrolling, Porsche gives you a history lesson, in a current and original way.
Porsche

4. Typography
Designers have been going back to the basics, and perfecting their websites with dramatic typography. Used for much for than readability, typography can tie in a website’s brand and style.
Cirq