3 Reasons Why Mohamed Ali Was A Branding Master

Mohamed Ali, many of us honor him for his greatness, in and out of the ring. His iconic status has reverberated through society on a global scale. Ali was spectacular boxer, but many of his culturally significant moments happened off the ropes. Ironically, the fighter was an advocate for peace and a true humanitarian by all measures. So, how was he great at branding? I will explain with these 3 points:

 

  1. Unique Value Proposition

    It’s a common question in business, “what’s your UVP?” Companies look to identify their strengths and play to them in hopes of gaining a competitive advantage in today’s marketplace. So, what was Ali’s UVP? Without going too in-depth about his boxing career, Ali was THE champion who won in dramatic fashion. His unorthodox style made him interesting to watch and his personality made him a fighter to love. His fights were legendary and captivated people worldwide. Nobody could do what Ali did….and it made him an Icon.

  2.  Identity Branding

    Companies can flounder simply because of poor brand recognition. Your brand’s message should be clear, concise and consistent. If you haven’t seen an Ali fight, you’ve likely heard his words. Ali was known for his ability to promote himself with epic copyright, “float like a butterfly, sting like a bee.” His mental sharpness was remarkable. The man’s nickname was “The Greatest”, how that for marketing genius? When Ali spoke, it gave his audience something to talk about for weeks to come. He became a source of original content and he became know as the greatest– a place all brands would like to be.

  3. Stand for Something

    Ali brought attention to the major issue of inequality. Mohamed Ali was an advocate for equality and had the courage to speak out publicly in order to increase the condition of life for everyone. Ali was a believer, a true believer. He has supported dozens of charities geared towards the improvement of well-being for all. Ali was also outspoken against the Vietnam War, which resonated with the large counter-culture of that era. Ali refused to take part in the Vietnam War and was even arrested for his refusal. Nevertheless, Mohamed didn’t budge, he stuck to his beliefs and set a precedent for future generations to come.

The takeaway from all of this? Be amazing! Create a brand that, 1) makes the world a better place and 2) inspires a group of people. Fight for your beliefs and stand up for what you believe in. Who knows, maybe you will change the world like “The Greatest”. RIP  Mohamed Ali

 

The Importance of Company Culture and How it’s Created

Anyone who has been part of a team knows the importance of culture. It’s this intangible and mysterious thing that drives a team or company. It provides a sense of identity, solidarity and pride within an organization. The Cambridge Dictionary has a fitting definition for culture- the ideas and ways of working that are typical for an organization, and that affect how it does business and how its employees behave. We have seen it time and time again; companies with awesome cultural values succeed. Why is that? I’ll tell you why- because happy employees make great work. Plain and simple. Let’s take a look at Google’s culture, they know it’s the employees that make the company successful, so they have a culture that supports them and makes their work environment enjoyable. How do they do this you ask? Well, for a start, the Googleplex is filled with engaging stimuli. For example, a rock climbing wall, bowling alley, cafes and napping pods. And, we’ve seen how their cultural tactics have worked out for them; Google was ranked #1 best company to work for in 2016 by FORTUNE.

So, now that we know what company culture is, how can we create it? Well, it starts with the leaders and trickles its way down through the rest of the organization. The values, attitudes, and beliefs of the head honchos set company culture. They establish what aspects of their company make their cultural identity unique and select employees that emanate these qualities. Sounds simple, right? In actuality, this is only half of it. For culture to have a positive impact on the company, employees’ needs must be taken into account as well. Now, employee needs can be drastically different from company to company, so the leadership team must listen to employee feedback. This allows the leaders to 1) determine their employee needs and 2) fulfill employee needs at work. Creating a constant feedback loop allows leaders to set a cohesive company culture with the needs of their employees in mind.

Back in 2013, Yahoo transitioned Marissa Mayer into the CEO position. She set in place an employee-focused company culture which has improved the business on multiple levels. Employees who left Yahoo are coming back and its reputation as an enjoyable workplace has improved. Shareholders are happy too as share value and quarter earnings have increased.

The takeaway from all this? Culture has become just as important to employees as salary and benefits. People, now more than ever, have placed a high value on work culture, as it dictates the overall satisfaction of their job. Companies who have yet to establish their culture will benefit greatly from doing so and those who need a cultural refresh will most likely see an increase in employee performance.

2019 Update! Adapting to the Millennial Workforce

Company culture is now more important than ever! Especially with more and more Millennials entering the workforce, companies have started to understand that culture is a key component in retention. However, it is important that your team is not only improving culture but also improving the lives and wellbeing of your employees. Yes, paying employees is great, but does your company offer and personal finance resources? Simple gestures like offering personal finance tools can make a big impact in the long run. There are a lot of great tools out there, some free and some paid that your HR team can leverage. I Am Net Worthy, for example, has a personal finance section focused for only Millennials!

Take this a step further and don’t just offer tools and resources to your team. Bring in experts for hands-on workshops and education sessions! In addition to helping improve the lives of your team, it will also act as a team building exercise and bring your company closer together.

 

2015’s Top Design Trends

“Design is not just what it looks like and feels like. Design is how it works.”
― Steve Jobs

This year has seen such a burst of creative energy, and with it close to being over, we thought we would take a look at this year’s top design trends. Chances are you have probably seen some of these executed on your favorite websites.

1. No clutter
Brands moved away from the cluttered pages with overflowing amounts of information, and focused on a simple, easy-to-navigate interface. Just remember, having a design style that is too minimal is just as bad as being cluttered.
Dollar a Day

2. Large (high-res) background images/video
A lot of brands revamped this year and introduced videos, and large eye-catching images. The use of these bold and 3D backgrounds, is just one example of how design is evolving.
Purefix
Woodbuds

3. Parallax scrolling
The use of parallax scrolling makes a webpage more like an interactive journey. A great use of this style is Porsche. By using parallax scrolling, Porsche gives you a history lesson, in a current and original way.
Porsche

4. Typography
Designers have been going back to the basics, and perfecting their websites with dramatic typography. Used for much for than readability, typography can tie in a website’s brand and style.
Cirq

Upcoming Changes to AdWords in April

If you utilize the video advertising option in AdWords, pay attention because changes are coming your way. Google announced recently that starting April 15, new video campaigns will have an unfamiliar look and format. In addition, once May 15 rolls around, all video campaigns will be upgraded to the new look.
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