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Recent Blog Posts

Google’s New Look

Google is infamous for shaking things up, and today is no different! With a cute little animation, Google’s revealed a clean new logo design! Google’s reasoning for the update originates from the growing number of devices Google is used on. With tablets and watches and countless others platforms being introduced

Google Launches New Program Aimed at Home Service Industry

Google recently announced a new feature in AdWords Express – Home Services Ads, which will allow local businesses to be ranked on top search pages. As far as Google tools go, this service will play a critical roll in boosting traffic on a more targeted and personal level. Similar to

Siri for Facebook

Facebook isn’t one to miss out on technology advancements. With the popularity of personal assistants like Siri, and Cortana, Facebook is jumping on board with a service simply called, “M.” It will reside within the messaging application to answer user’s questions and offer ideas for gifts, places to eat, and

Google Panda 4.2 is Finally Here

Google Panda has gotten yet another refresh this weekend. You’re probably wondering what we’re referring to, as you may not have noticed any differences just yet. That’s only because the rollout of the latest update is happening fairly slowly. Google says it will likely take months for the update to

Facebook Wants You To Shop

“Soon, not only will you be able to like, poke, and share on Facebook, but thanks to a new test you will also be able to purchase product.”  Facebook has grown from a platform used to connect with friends, socialize, and mindlessly share content, to a multi-functional asset that allows you

Generation Z – The New Millennial

With the reign of the Millennial generation coming to an end, marketing strategists are evolving marketing efforts to appeal and attract Generation Z. Emerging as a larger, and more influential generation compared to Millennials, strategists have begun to realize how big of an opportunity there truly is with Generation Z.

Responsive Design: Pros and Cons

By now it’s know that having a mobile marketing strategy for ad landing pages is important and necessary. There are currently three major accepted tactics for mobile devices: maintaining separate mobile URLs, responsive design, and dynamic serving. Responsive design is when the layout is fluid and changes to adapt to

If Your Banner Ads Aren’t Getting Clicked: Here’s Why

You may have noticed your banner ads aren’t getting clicked like you hoped they would. The good news is you’re not alone and there are some solutions to fix this issue. Users are more weary of ads if they’re not immediately speaking to them or if they have the potential