Pay Per Click
Search Engine Marketing (SEM)
Many comprehensive media strategies include paid media due to its flexibility and return-on-investment. Paid Search Media, also known as Pay-Per-Click (PPC) or Pay-Per-View (PPV) gives the power of immediate return and measuring capabilities. A Paid Search advertising campaign can instantly drive traffic to your site and makes it easy to calculate ROI.
Paid Search Strategy
Pay-Per-Click is highly adaptable, allowing campaign adjustments to be made in real-time. As internet users increase, the demand for first-page advertising space will grow. As competition rises so will the need for a PPC strategy. Members of our team have worked on major Pay-Per-Click accounts such as American Express and Under Armour. We constantly monitor our PPV campaigns, adjusting the spend to favor high yield keywords and short under performers.
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