Paid Social Case Study

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The Pain Points:

After spending months trying to run their social ad campaigns by themselves, BRAMI came to NDMR with social ad campaigns that were resulting in little to no return on ad spend (ROAS) and a high cost per acquisition (CPA). Rightfully so, BRAMI believed that with their allotted ad spend budget, they should be garnishing far more sales.

BRAMI tasked NDMR with the goal of finding the correct target audiences, increasing ROAS, and decrease overall CPA - while maintaining the same monthly budget.

Together, we achieved just that.

Social Ad Results Before NDMR:

2 weeks prior to coming abroad: 
The client was feeling stuck and continued to experience little to no ROAS.

  • Reach: 39,861
  • Clicks: 2,063
  • Conversion: 39
  • Cost per Conversion: $27.90
  • ROAS: 1.02
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Social Ad Results After NDMR:

By creating a campaign with a refocused and fine-tuned target audience, as well as strong creative, we were able to help the client find success almost immediately. When comparing the 2-week span depicted above, against the following months 2-week span, NDMR was able to:

  • Increase conversions (purchases) by +66 results, a +169% improvement
  • Increase clicks and engagement by +5%
  • Most importantly, decrease cost per conversion by $14.95, an improvement of 54%
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How NDMR Exceeded Their Social Ad Goals:

The initial step, as we do for all clients looking for social ad help, was to conduct a comprehensive audit. Our audit included an understanding of client goals, audience research, creative production, competitor research, finding the best social platforms to utilize, and more.

Our deep-dive audit highlights the pain points and helps us discover what elements will successfully meet and, possibly exceed their goals.

Once we have determined what our best route is, we begin building our campaign. Keeping budget and goals in mind, we begin by structuring the campaign by campaign type, optimizing audience targets, researching bidding strategies, and creating ads.

By optimizing ads and budget strategy, we were able to increase call conversions by +169%, decrease overall cost-per-conversion by 54%, and increased clicks by +5%.

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