Digital Marketing Agencies in San Diego Go Remote!

As the Digital Marketing industry continues to boom, agencies in San Diego and all around the US are now turning to innovated ways to please and retain their employees. Each year more agencies begin to offer incentives like weekly remote days or rotating half days, while other agencies offer unlimited remote days and unlimited paid time off. Although some of these incentives may seem somewhat unproductive from a business standpoint, the majority of “flex schedule workplace” studies have proven that these types of incentives generally increase overall productivity and are equally beneficial for both the employer and the employee.

The modern millennial mindset still seem to be “work are, play hard”, so modern companies are now shifting their mindsets to, “as long as the work is getting done at a high-quality level, go forth and explore!” Of course, for this to truly work, everyone working for the given company has to be bought into the flex schedule and understand the responsibility that comes with it. I have worked with an agency that has attempted to implement a remote friendly office (work remote as needed), but unfortunately, some employees took advantage of the perk and it was taken away shortly thereafter. However, for every company that isn’t able to successfully implement a flex schedule, there is one that does. As companies begin to see more employee retention and success by simply allowing their employees to have a flex schedule, more companies will begin adopting the idea.

Here at New Dimension Marketing and Research in Encinitas, we developed and implemented our own flex schedule back in May of 2016. We implemented a rotating remote day system, giving our employees one day a week to work from where ever they please. Everyone gets a different day to ensure we always have a full team on deck. Since adopting this flexibility, productivity has not faltered and creativity has been at an all-time high. The work environment also feels more relaxed and employees have successfully held themselves accountable for the work that needs to be done while working from home. At NDMR, a Digital Marketing Agency in San Diego, the key to success is trusting our team and continuously working together.

We are curious and excited to see how these type of company perks continue to develop and get implemented as businesses begin to see more success with them. If the company you work for is implementing some kind of flex schedule perks, we would love to hear about it!

Programmatic Media

With the digital advertising landscape constantly becoming more competitive, it’s extremely imperative to be informed on what brands are doing to continue to captivate their audiences and woo new customers. It’s more important than ever to be relevant to your messaging. Programmatic Advertising is a new digital marketing trend that holds a highly effective solution to deliver the right messages to the right people.

Programmatic Advertising is a hot topic in digital marketing. In fact, IAB estimated by 2018 that programmatic could be up to 80% of marketing spend. Our friends at Centro estimate by 2017, Programmatic media spend in the U.S is going to be at $27 Billion. When first learning about it, it can seem confusing and overwhelming. NDMR wants to lessen the confusion and break it down for you with a high-level overview so you can understand the trend too.

After our San Diego Agency, New Dimension Marketing, and Research, spent a sunny morning at SDX’s Programmatic Media Workshop, we heard various perspectives from digital marketing professionals on the ad buying, publishing and agency side of programmatic. Traditionally, ad buying involved RFPs, insertion orders as well as people who had to heavily be involved in the negotiation process. Programmatic ad buying eliminates this and in essence, uses machines to buy ads. This is efficient for the advertising community as it eliminates mundane tasks humans have to perform, decreases human errors and gives us humans the chance to focus on more complex campaigns and campaign optimizations.

Types of Programmatic

Programmatic Direct/Automated Guaranteed/Programmatic Guaranteed

This type of programmatic is automated buying and selling using reserved inventory which is directly booked in the publisher ad server. It is done at high priority settings with fixed rates. Pricing and/or delivery of impressions is pre-negotiated and guaranteed rather than as an auction. What makes this programmatic? First of all, negotiation and fulfillment is automated and completed through platforms rather than manually. Also, since the deal exists in the same platform, you can make sure you’re not targeting the same audience on your “open market buys”, bringing efficiency to your overall buy. An advertiser would only use this type of deal when delivery is most important, and they are planning on applying a limited amount of targeting and optimization to the buy, but still want the benefits of programmatic listed above. The technologies used for these sales bring flexibility, automation, and ease for publishers and media buyers.

Preferred Deal

A form of Programmatic Direct with a fixed CPM negotiated directly between the publisher and the advertiser, but here, the advertiser retains a greater degree of control to decide which impressions they want to buy, via optimization levers or data. Ad Exchange sellers offer inventory to buyers before the inventory is available to others looking to buy in the Open Auction. Sometimes inventory is exclusively offered through Preferred Deals. Buyers can also wait until the Open Auction to bid. However, if you bid on a preferred deal you cannot also compete for the same impression in the Open Auction.

Private Marketplace/PMP/Private Auction/Closed Auction

These deals are more exclusive as an invitation-only auction with unreserved inventory. Typically, the most coveted publishers offer their ad inventory to a certain group of advertisers. This works as an open auction in pricing, typically with a floor price, and involves real-time bidding which depends on what advertisers are willing to pay. This type of programmatic allows advertisers to have a good sense of control of where their ads run.

The DL on Real Time Bidding

Real-Time Bidding (RTB) and Programmatic Buying are not interchangeable. RTB is one type of programmatic which means automatic bidding, selling and purchasing impressions for Display. This is all done as an auction. It involves several parties including a DSP (demand side platform), advertiser, publisher, and ad exchange. This demand-side platform helps advertisers decide which ad impressions to purchase. The DSP automates the ad purchase process, and this all happens milliseconds before a web page loads with the best bid serving the viewer the winning ad, making the process seamless. The DSP bids on impressions made available from an ad exchange.

As a Paid Search Manager, I found similarities between Paid Search and real-time bidding within Programmatic. Lorenzo Moreno of The Trade Desk said it best, “Instead of bidding for keywords, you’re bidding for certain times of the day.” When asked about why we should use programmatic he said, “You get to decide which impressions are most valuable to you”.

In Conclusion

There are multiple methods to execute your programmatic ad deals and it’s a growing part of our industry that is continually expanding and becoming increasingly prevalent for brand marketers as well as direct response campaigns. While Programmatic evolves, it’s an essential tool and trend to learn about to connect with and move audiences. After all, who doesn’t want to spend advertising dollars more efficiently and effectively?

Pokémon Go – A Local Marketing Tool

Okay I know, I know – you and the rest of the non-Pokémon loving world are sick and tired of hearing about this Pokémon Go nonsense. However, before you click that back button, give me a chance to explain how it has the potential of becoming the largest local marketing tool and ad platform marketers have ever seen. Yes, bigger than Facebook, AdWords, Snapchat, etc.… What other app actively gets people (even lazy people) out the door and in front of your business without it being the person’s intent, like Pokémon Go does? None that I know of. The following are ways Pokémon Go can become the largest local marketing tool and ad platform in 2016.

Block & Larder Pokémon Go Advertising Sample | New Dimension

IMPRESSIONS, IMPRESSIONS, & MORE IMPRESSIONS:

With over 30 million daily active users and the average Pokémon Master hopeful spending over 43 minutes a day on the app (almost more than Instagram and Snapchat combined), there are a ton of eyes to get in front of. It’s only a matter of time until Google and Niantic implement something along the creative lines of what is depicted below. These ads can be geo-targeted, only showing businesses within specified Kilometers from a gym or pokéstop.

mp

POKESTOP AND GYM PLACEMENTS:

Pokéstops and Gyms attract people from all around the city and speaking from personal experience, I have purposely chosen to go to bars like Monkey Paw Brewing, simply because it’s a gym. Come on, what’s better than being able to eat and drink all while taking down and defending a gym on Team Mystic’s behalf? That’s right, nothing! Again, it’s only a matter of time before Google and Niantic get smart and allow businesses to pay to be a gym. Pokéstops and Gym optimization may also become a thing – See the example below!

FLASH SALE OPPORTUNITIES:

Savvy sales opportunities are endless! You can make it as simple as telling your social followers “Catch a Pokémon in our store, and get 20% off your purchase!” or as complex as “Parties of 2 or more Team Mystic members get a buy one get one beverage!” (Just shooting out some testable ideas here) Also, if your business is already a pokéstop, you can do something like, “Get an egg at our pokéstops and get 50% off an appetizer.” I know I would frequent that pokéstop in hopes of snagging that 50% off egg!

PizzaGo

As you can see, Pokémon Go is bursting at the seams with local marketing potential and I wouldn’t put it past all parties involved to capitalize this on these revenue-driven ideas. It’s only a matter of time till marketing agencies in San Diego like NDMR start offering Pokémon Go ad and optimization management.

Building a Better Client Relationship

Nowadays, digital marketing agencies in San Diego have to be much more than just another stellar marketing provider. While our online marketing efforts and successes are generally measured by achieving set goals and positively moving various metric needles, with all the San Diego marketing agency competition, working in the digital marketing industry also means that we are working in the people industry. That being said, it is more important now than ever, to have the ability to build trust and rapport with your clients, beyond the strategy and numbers.

Far too often I hear about a client that has jumped from one agency to another, not because they didn’t like the results they were seeing, but because they don’t connect or work well with the people in place that were running their campaign. This should not be happening as often as it does and could more often than not, be avoided by simply having the right account managers in place for a given client. By being able to build a relationship above and beyond the analytics, it will in return help strengthen your client retention rates, as well as, improve your overall communication and comfortability levels with the client. Thus, also improving the overall quality, smoothness, and success of the campaign.

How do you build this kind of trust and rapport you ask?
Easy!
Well, maybe it’s sometimes not so easy, but it’s definitely not the hardest part of our job.

The best recommendation I can extend, that has been tried and true (just ask our Denver client, Block & Larder), is to truly begin thinking of and treat your client more like your business partners, rather than just another client. Indulge yourself in their company and industry as if it were your own. Show some initiative and be genuinely interested in the client’s business success, as well as, their personal well-being. They are human just like we are and a bond beyond numbers is often what it takes to build a successful, long-lasting partnership.

Invite them out to lunch every so often and chat about none work related subject. Find some common interest and share life stories with them. Treat it as the same type of team building you partake in within your agency. Send them yearly holiday cards and make it a point to celebrate monthly and/or quarterly wins together. Regardless of the size of the victory, a win is a win and it should be acknowledged as such. Let them see and make them feel, that they are more than just another client to you. They are your business partner and together you can help each other’s businesses grow. If they do well, there’s a great chance your agencies will do well, vice versa. Both of you and the client are reaching for success, why not achieve that goal by truly working together. Once they can connect with you on a personal level, the professional level will continue to follow and grow.

As fellow SEO Specialist, Sam Wheeler says, “Building a successful partnership takes initiative, try some creative ways to show effort in building a connection. Go beyond sending the traditional thank you email and extend a handwritten card, invest in personalized corporate merchandise, or even attempt to get together for a happy hour. Taking the additional step to secure a business relationship can create a long-lasting and stable partnership. Take note of small details about your client’s interests, be amicable and approach them as a friend of high importance. Cultivating a client relationship takes time and progress so don’t be afraid to ask for feedback. Consistently displaying gratitude and sympathizing with their concerns develops a comfortable form of communication. Go the extra mile and invest in new ways for building a strong partnership ultimately forming a team-oriented direction. Continuously seek several methods to connect with your client and not only strengthen client rapport, but also further develop your team communication skills.”

Working in the digital marketing industry also means we are in the people industry.
These days, trust and rapport are just as important as work and results but don’t take my word for it.
Give it a shot!
Start thinking of and treating your client’s business as if they were your own and see how it affects your agencies overall retention rate, client comfortability, and overall campaign stress levels.
I’m sure that over time, you will begin to see both parties happily pleased.

Your Business NEEDS a Website

Three days ago I had the first first vaginal breakthrough of herpes, and this was the worst thing that ever happened. At first I had a yeast infection, then my period began, then I contracted UTI, then I was treated with both a yeast infection and UTI. Thus, ER doctor treated me with Acyclovir. I compared Acyclovir prices at their website.

A professional business website will give potential buyers and consumers the impression that there is a solid, reliable, and skillful team working behind the scenes at your company. Investing time in your website design will portray polish and expertise. It will show your buyers that you care, that you are relevant in a competitive industry, and that you take your work seriously. Here are three ways that a professional website will benefit your business:

1. A Website Connects Your Business to a Bigger, Wider Market

These days, more than 3 billion people use the internet. The majority of potential buyers are using the internet to seek out goods and services, whether through search engines or social media. The beauty of a professional business website with a strong design is that it is basically a digital brochure with round-the-clock sales staff.

2. A Website Allows You to Display Your Work

business website

Online review sites and social media offer potential buyers ways to get to know your business better and to cultivate a virtual connection with your business. Without a website, it will be more difficult to reach out to and impress your target audience. Your website allows you to show customers what you’re doing and how you’re doing it, along with instant updates.

3. Without a Website, You Risk Losing Business

Customers assume that any solid and successful business will also have a website. When a company doesn’t have a website, it confuses and inconveniences customers. They assume that the business isn’t willing to make that investment for some reason and they will quickly find an alternative who does. Customers want to be able to identify a business online before they think about parting with their money, so an online presence helps drive traffic to your physical business.

Tip: Make Sure Your Business Website is Responsive

The internet is the go-to for getting to know a business and potential customers will rely heavily on your company’s website. So all these things considered, isn’t it time you got out there and grew your business?

4. A Website Helps Track Consumers

Website analytics is a wonderful tool that many companies often forget to leverage. Having a website allows you to see how traffic flows on your site and how users interact with different website features. It is also a great tool for measuring ROI on marketing campaigns.

When you are able to map the online flow of consumer traffic, you can see what works for your business and what doesn’t. In addition, companies are able to see which pages have successful conversion rates and which pages need more testing! Once your team knows what pages work best for your business, you can duplicate that content on other pages.

Google Analytics is a free tool that can be installed to analyze this traffic and can provide strong insight into your website. Knowing this information can be an invaluable asset. Check out Moz’s guide on everything you need to know about using and installing Google Analytics.

5. A Website is a Platform for Market Research

Your website is a great resource for consumer’s to reach your business to provide product and service feedback. If a consumer feels they won’t be able to reach your business quickly to resolve any issues, they may be reluctant to give your business their money.

In addition, a website is a great way to conduct market research. Consumer feedback and accessibility is beneficial for your customers, but also for your business. Many businesses put part of their marketing budget toward focus groups. If you’re an entrepreneur who is starting your business via bootstrapping, you may not have the funds for focus groups.

6. A Website Builds Consumer Trust

Your website is the opportunity to show consumer’s what your business is all about. This is where you can write a mission statement and show your company culture.

Your website is also a place where you can display awards and certifications to increase credibility.

Building consumer trust is especially important in industries like real estate and finance. Even small logos of your certifications like the image below will help to establish additional layers of trust that will ultimately support sales growth.


Image credit: GoodLife Home Loans

Bonus Tip: If your website is still in the works, it’s important to have a simple but informative landing page. This page should allow visitors to provide their email address so they can be notified when your site is live. This will help build an email list before the site even opens, offers important information about your services or products that builds trust, and can be a fun way to test out different CTA’s and brand language!

Check out this real-world example of a coming soon landing page from Zacol, as well as this list of other great landing pages from websites under construction.

Want to check out the business websites we have created? Email us at contact@ndmr.com

How To Increase Google Page Speed Test Score to 100

We all dislike it…sites that take forever to load. There we are, going about our wonderful lives when all of the sudden, we encounter a site that stares back at us with a blank white page. Why does the universe do us like that?… Even worse, what if your site is a blank white page, turning away customers before they have even had a chance to interact with your brand? In this fast-paced world, a fast loading website is crucial. Google has created a Tool called Page Speed to, not only identify what parts of your site are causing delay, but how to fix them. Here are some common factors that have a significant impact on website speed and why site speed in important:

 

Slow Page Speed

It all starts with impatience. We have become so thirsty that we literally will not wait longer than the blink of an eye for pages to load. It can be explained with the Houston Airport Case Study. Coupled with the fact that fast sites are the gold standard today, it’s easy to see that slow sites don’t stand a chance.

 

Mobile Baby!

It doesn’t take a Executive Mechanical Engineer to tell you that mobile is the present and future. There’s over a billion people with smartphones nowadays and successful websites have blazing mobile site speeds. Optimizing your mobile site speed is the first step to reaching ideal site speed. Google wants to see that you have customized your mobile site for many resolutions.  

 

Downsize Code

The goal is to decrease your code’s size so it loads faster. As programmers build, they sometimes leave extra spaces that increase their size and delay load time. Scan through your JavaScript and CSS code with the intent to minify.

 

Render-Blocking

For the browser to render your page, it must first make a build a treelike structure called a DOM (document object model). While creating the DOM, if the parser encounters a render blocking script, it must execute the script which will cause loading lag. To avoid this lag, place your render blocking script below the fold.

 

Plugins

You want to avoid the use of plugins, especially for mobile. Plugins are a large source of headache due to their incidental nature in terms of browser support. Its best to avoid them if possible. Rather than plugins, use native methods for graphics, video, audio and other effects.

 

Your server will also affect your site’s ability to reach a 100% score so take it into account on your pursuit of a perfect Google Page Speed Score!

Where Have All My Google Reviews Gone?

First off, why are Google Reviews important?

As a business, Google Reviews are valuable because they are an unbiased third party opinion. We are a community influenced by social proof and seeing a slew of positive Google Reviews tends to place the company in a preferable light. In addition, Google Reviews are a significant variable that contribute to a site’s search rank. When you search for “Coffee”, what pops up? Go ahead, try it! You get a description of coffee, yes. But, you also get a listing of places near you that sell coffee. And, as a local business, you really want to be on the list. As with all results on Google, the closer your business is to the top of the page, the better.

How do the Google Reviews get lost?

The main reason Google Reviews disappear is inactivity. Yes, there are other factors that may cause Google Reviews to disappear, but the big one is inactivity. When a business does not update its Google+ page for a period of 6 months, there is a high probability the listing will become unverified. After a 6 month hiatus, Google decides you are no longer interested in playing ball so it kicks you off the team. This affects page ranking and your precious reviews. Other reasons your reviews may have vanished include:

  • Links in reviews
  • Spam reviews
  • Reviews are private

How do I keep them?

In order to prevent Google Reviews from evaporating, make sure you’re active on your Google+ account. Simple. Sharing other Google+ members’ content, posting updates and photos will keep your account active and work to preserve those precious reviews. This will also maintain/ grow your Google+ community and expand your reach on social media.

 

So, how can we get our reviews back now that we lost them?

 

Migs Bassig has a great set of steps to get your Google Reviews back:

 

  1. Log into Google My Business.
  2. In the upper left corner, open the menu and choose “All Locations”.
  3. If prompted, verify that you are authorized to manage this business and agree to the Terms of Service.
  4. Click “Manage Location”.
  5. From the Location page, click “Edit”.
  6. Open the Maps section.
  7. Click “Edit Marker Location”.
  8. Wiggle the map marker just a tiny bit and save.

If needed, contact Google Customer Support.

 

Looking to Increase your rank on Google? Get in touch with us!

3 Reasons Why Mohamed Ali Was A Branding Master

Mohamed Ali, many of us honor him for his greatness, in and out of the ring. His iconic status has reverberated through society on a global scale. Ali was spectacular boxer, but many of his culturally significant moments happened off the ropes. Ironically, the fighter was an advocate for peace and a true humanitarian by all measures. So, how was he great at branding? I will explain with these 3 points:

 

  1. Unique Value Proposition

    It’s a common question in business, “what’s your UVP?” Companies look to identify their strengths and play to them in hopes of gaining a competitive advantage in today’s marketplace. So, what was Ali’s UVP? Without going too in-depth about his boxing career, Ali was THE champion who won in dramatic fashion. His unorthodox style made him interesting to watch and his personality made him a fighter to love. His fights were legendary and captivated people worldwide. Nobody could do what Ali did….and it made him an Icon.

  2.  Identity Branding

    Companies can flounder simply because of poor brand recognition. Your brand’s message should be clear, concise and consistent. If you haven’t seen an Ali fight, you’ve likely heard his words. Ali was known for his ability to promote himself with epic copyright, “float like a butterfly, sting like a bee.” His mental sharpness was remarkable. The man’s nickname was “The Greatest”, how that for marketing genius? When Ali spoke, it gave his audience something to talk about for weeks to come. He became a source of original content and he became know as the greatest– a place all brands would like to be.

  3. Stand for Something

    Ali brought attention to the major issue of inequality. Mohamed Ali was an advocate for equality and had the courage to speak out publicly in order to increase the condition of life for everyone. Ali was a believer, a true believer. He has supported dozens of charities geared towards the improvement of well-being for all. Ali was also outspoken against the Vietnam War, which resonated with the large counter-culture of that era. Ali refused to take part in the Vietnam War and was even arrested for his refusal. Nevertheless, Mohamed didn’t budge, he stuck to his beliefs and set a precedent for future generations to come.

The takeaway from all of this? Be amazing! Create a brand that, 1) makes the world a better place and 2) inspires a group of people. Fight for your beliefs and stand up for what you believe in. Who knows, maybe you will change the world like “The Greatest”. RIP  Mohamed Ali

 

The Importance of Company Culture and How it’s Created

Anyone who has been part of a team knows the importance of culture. It’s this intangible and mysterious thing that drives a team or company. It provides a sense of identity, solidarity and pride within an organization. The Cambridge Dictionary has a fitting definition for culture- the ideas and ways of working that are typical for an organization, and that affect how it does business and how its employees behave. We have seen it time and time again; companies with awesome cultural values succeed. Why is that? I’ll tell you why- because happy employees make great work. Plain and simple. Let’s take a look at Google’s culture, they know it’s the employees that make the company successful, so they have a culture that supports them and makes their work environment enjoyable. How do they do this you ask? Well, for a start, the Googleplex is filled with engaging stimuli. For example, a rock climbing wall, bowling alley, cafes and napping pods. And, we’ve seen how their cultural tactics have worked out for them; Google was ranked #1 best company to work for in 2016 by FORTUNE.

So, now that we know what company culture is, how can we create it? Well, it starts with the leaders and trickles its way down through the rest of the organization. The values, attitudes, and beliefs of the head honchos set company culture. They establish what aspects of their company make their cultural identity unique and select employees that emanate these qualities. Sounds simple, right? In actuality, this is only half of it. For culture to have a positive impact on the company, employees’ needs must be taken into account as well. Now, employee needs can be drastically different from company to company, so the leadership team must listen to employee feedback. This allows the leaders to 1) determine their employee needs and 2) fulfill employee needs at work. Creating a constant feedback loop allows leaders to set a cohesive company culture with the needs of their employees in mind.

Back in 2013, Yahoo transitioned Marissa Mayer into the CEO position. She set in place an employee-focused company culture which has improved the business on multiple levels. Employees who left Yahoo are coming back and its reputation as an enjoyable workplace has improved. Shareholders are happy too as share value and quarter earnings have increased.

The takeaway from all this? Culture has become just as important to employees as salary and benefits. People, now more than ever, have placed a high value on work culture, as it dictates the overall satisfaction of their job. Companies who have yet to establish their culture will benefit greatly from doing so and those who need a cultural refresh will most likely see an increase in employee performance.

2019 Update! Adapting to the Millennial Workforce

Company culture is now more important than ever! Especially with more and more Millennials entering the workforce, companies have started to understand that culture is a key component in retention. However, it is important that your team is not only improving culture but also improving the lives and wellbeing of your employees. Yes, paying employees is great, but does your company offer and personal finance resources? Simple gestures like offering personal finance tools can make a big impact in the long run. There are a lot of great tools out there, some free and some paid that your HR team can leverage. I Am Net Worthy, for example, has a personal finance section focused for only Millennials!

Take this a step further and don’t just offer tools and resources to your team. Bring in experts for hands-on workshops and education sessions! In addition to helping improve the lives of your team, it will also act as a team building exercise and bring your company closer together.

 

Why SEO? Understanding, Optimizing & Implementing

Problem: Let’s say you own a camping supply store and just launched your website. You have a ton of images displaying different types of items your store offers. Here’s the problem: Search engines can’t identify those images. They have no idea if that image is a picture of a tent or a picture of a German Shepard. That’s one way SEO is used. SEO efforts embed different tags and text on the back-end of your website to ensure search engines know exactly what you offer. This way, when people are searching for camping supply stores Google feels confident in bringing up your website because it knows it is relevant.

Implementing: When launching an SEO campaign we focus on two different strategies. Onsite SEO and offsite SEO. With onsite, our team makes sure your page has everything that would affect ranking factors. We recreate your content to use the most relevant keywords you want to rank for, update tags, add more thorough descriptions and make sure all of your URLs are search engine friendly. The second phase is offsite SEO where we make sure your page is being linked to from other reputable websites, utilize social media outlets/review sites, and really create overall buzz about your company.

Fact: By having a page that organically ranks high on search engines, you give consumers a vote of confidence. How many times did you search for a plumber near you and travel to the second page of Google? Most people would say never.