A Prediction Of Digital Marketing Trends In 2019

The average American now reportedly has an attention span of eight to twelve seconds, according to a study by Microsoft. The study theorized that this is a result of the increased use of mobile devices and social media. Because of this, most brands are seeing a decline in all forms of engagement and have had to adapt their techniques in order to properly reach and interact with their audience. It has become normal in the digital marketing and SEO community to expect the lightning-fast changes in online marketing trends.

 

Digital marketing has really had to step up its game. Consumers are able to detect propaganda and disingenuous content now more than ever and, every year, certain digital marketing trends that the industry had once depended on become irrelevant and ineffective. For example, as of August 2015, roughly 200 million people had installed ad blockers. This seriously hurt many marketers who had invested in paid advertisements.

To combat all these ever arising problems, companies have had to find ways to build trust and authenticity in their brands in ways that will create customer loyalty and increase social engagement. Every year, the SEO community has to evolve and develop new digital marketing trends and tactics in order to keep up with the consumer and stay relevant.

Last month, we published a post that gave a recap of the digital marketing trends for 2018. Now, we’re going to discuss what’s new in SEO in 2019.

Video Marketing and Live-Streaming

YouTube is America’s most popular social media platform, with an estimated 73% of Americans using it. But other websites such as Twitch (a popular live streaming video platform) and Facebook are climbing up the ranks in the video marketing industry. Video marketing has been on the rise for years and is even considered to be one of the most influential SEO trends today. The fact that mobile-users are closing in on the 5 billion mark, this is not particularly surprising.

Research has shown that video marketing can drive conversions, increase backlinks, and spread brand awareness. Plus, with the phones in our pockets becoming increasingly more advanced, producing high-quality video content is easier than ever. Accessibility has always been an important factor in consumer engagement and videos are arguably the easiest content to consume. One of the most influential digital marketing trends in 2019 will be taking advantage of this bite-sized advertising technique.

Personalized Content Marketing

We’ve been very vocal about how highly we value content marketing at New Dimension and how important it is to properly optimize it. But it’s not just us. Research shows that adding content to your site can bring 7.8 times more organic site traffic that websites without it. But personalized content marketing is quickly becoming one of the most valuable digital marketing trends. Businesses can produce content based on their audience’s, and even a specific individual’s, interest and preferences. All this information can be found through a variety of data that is collected through different interactions with a consumer.

Whether this is through blog posts, exclusive products, or emails, personalized content marketing can be invaluable to a company. It has been shown to promote brand recognition, advance customer loyalty, increase the chance of engagement, and improve the customer experience altogether. After all, digital marketing is about working smarter, not harder.

ChatBots

Essentially the AI version of the ‘Live Chat’ feature on a website, ChatBots are an automated response feature, a sort of simulated representative, which are designed to provide website visitors with the instant support with what they need, whether it be information or a service. This up-and-coming digital marketing trend is set to save online businesses billions of dollars. What’s better is that, like all digital technology, ChatBots become more advanced and more human-like every year. We have even reached a point in this technology where a person does not always realize that they are communicating with a “robot.”

 

A survey by Oracle has shown that 80% of businesses will be implementing ChatBots into their website by 2020. This is due to the numerous benefits that ChatBots and other forms of AI provide. Instead of speaking with a human, customers will be speaking with an automated employee who can meet their requests with speed and accuracy. This technology is also rather helpful in collecting and analyzing customer data and behaviors, which can be extremely valuable to a company.

However, with all new technology, there are some potential dangers that have to be considered. Although ChatBots can be set to operate 24/7, they will need to be monitored during these times, at least until they are fully trained to respond to all inquiries. AI ChatBots also have the potential to perform tasks perfectly, but this is not always a guarantee. These bots are not considered exceptionally talented when it comes to being ‘put on the spot’ or acting in unfamiliar situations. Even though our day to day lives are becoming more like an 80s Sci-Fi movie all the time, our AI, and thus our ChatBots, is not fully autonomous. At least, not yet.

Influencer Marketing

Influencers can be considered actual celebrities or popular bloggers, YouTubers, Instagram stars, or any other person who has influence over a large audience. One of the more recent digital marketing trends has been utilizing these influencers. Businesses and marketers have found success in recruiting these people to promote their product in different ways throughout their social channels. Consumers are now so aware that they can detect propaganda and blatant advertising when they see it. That’s what makes influencer marketing so effective. It’s a unique form of advertising that the audience trusts, as it appears more authentic.

 

Marketing Trends in 2019

The public is repeatedly hit with impersonal and irrelevant digital advertisements. So hearing an endorsement or “opinion” of a person’s favorite online persona is much more meaningful to them. Influencer marketing, like video marketing, is one of those digital marketing trends that are particularly successful in building a greater relationship with its audience.

The downside to influencer marketing is that you do have to remain rather consistent with it. Once you stop employing an influencer, that visibility that they brought to your brand ends. That’s why consistency is important with influencers; the impact of just one post or share is not going to be as impactful as a series of themed posts.

Marketers tend to measure the success of an influencers post based on the number of audience engagement. We tend to over-value things that we can see, and this isn’t necessarily related to a post’s success. But although social shares do not produce the most valuable results and are not particularly correlated with search value, they do a good job of telling you which headlines are performing and what content your audience enjoys in general.

Although there are definitely certain social media platforms and digital marketing tactics that will always be valuable, and keeping up with what’s new in SEO is vital, it’s still important to keep in mind the demographic that you are trying to communicate with. After all, one of the goals of digital marketing is to find the most efficient and cost-effective way to create customer loyalty and to attract organic search traffic.

For example, if you’re looking to reach an older demographic, Facebook will be a great medium for you, since 41% of Facebook users are over the age of 65. But if you’re wanting to reach a younger demographic, Instagram is where you’ll shine. More than 60% of all Instagram users are between the ages of 18 and 34. Rather than spread yourself thin over a large variety of platforms, it’s best to find fewer specific areas to focus your efforts.

The vast majority of our population checks into cyberspace every single day. So if you are ever going to get your brand out there and have your message received, that’s where you’ve got to be. What’s more is that, if you plan on competing with the millions of other businesses there, you’ve got to lead the pack.

A Recap Of SEO Marketing Trends in 2018

Every year, every quarter, every month, digital marketing sees new trends. In this ever-changing industry, if you’re not one step ahead, you’re already behind. In the past year alone we saw a new Google Search Console, Google Algorithm Update 2018, and many other changes to the way we reach consumers. Google also rolled out new updates that included mobile-first indexing, page speed as a Google search ranking factor, and a drop in snippet lengths. This is all towards Google’s goal of improving the online searchers’ experience. Those working with SEO have had to make great efforts to keep up with the constant change.

Why Follow SEO Marketing Trends?

The consumers’ behavior and priorities are always evolving, as well as the way they engage with brands. And when the consumer changes, so must the way companies market to them. People have learned that there’s no need to waste money on out-of-date SEO marketing strategies. By keeping up with the most recent SEO trends and techniques, you can ensure that your company wins a spot on the top of the search engine results page. If you can get on the top of the SERP, you’ll get more traffic to your website, improve your online presence, build your brand, and consequently convert more customers.

With 2019 finally here, we thought we’d go back and take a look at the most popular SEO trends from 2018.

Video SEO

Forrester Research found that, in 2018, having video content on your webpage made it 50 times more likely to get organic page ranks than plain text results. In fact, by 2022, internet video streaming and downloads will take up 82% of all online consumer traffic.  Visual content has been shown to increase click-through rates, double search traffic, and attract more inbound links.

Video SEO

Last year, digital marketers made great efforts to optimize video content for SEO. The goal of video SEO is to create viral content; stuff that people want to share, will get backlinks, and that will convert new customers. The importance of video SEO stems from the necessity of having all forms of high-quality content that consistently garnishes backlinks over time. Although it had been previously overlooked, in 2018, digital marketers stepped up their video SEO game.

Speed It Up

In August, the Google algorithm update 2018 made changes that involved the more technical side of SEO. Page speed became an influential Google search ranking factor for mobile search queries, as Google wanted a faster mobile experience for its users. Many sites were greatly affected by the update and had to quickly implement new SEO practices, such as enabling compression and minimizing JavaScript, in order to keep up.

Thankfully, Google did not leave us in the dust. They hooked us up with numerous new tools, such as Lighthouse and the Chrome User Experience Report, that help monitor and optimize speed up your site. For reference, Google says that good site speed is under three seconds. But the faster your page loads, the better!

Voice Search

In 2018, the Virtual Digital Assistant (VDA) Market was worth about $5.21 billion, with nearly 40 million Americans owning some sort of smart speaker. As the systems become more advanced, people have become conditioned to rely on virtual assistants such as Apple’s Siri, Amazon’s Alexa, and the Google Assistant to manage their lives. Since the VDAs have developed more distinctive, human-like personalities, people have found it easier to integrate them into their everyday lives.

Content Optimized For Voice Search

In order to be utilized by a VDA, markets must make sure that their content is optimized to answer voice searches. To do so, the content must be able to easily answer the search query, but in a conversational manner, created specifically for the searcher’s intent. Long-tail keywords and phrases are highly recommended.

Here are some tips on how to optimize your content for voice search.

Mobile-First Indexing

According to Statista, by the end of 2018, 56% of organic search engine visits in the United States came from a mobile device. As such, in March of 2018, Google started implementing mobile-first indexing, essentially rewarding sites that have mobile versions available. The Google algorithm update 2018 prioritized sites that are mobile-friendly over those that are not, meaning they placed them higher up on the Google search ranking. Now, the mobile version of your website is the primary version presented on the search engine results page.

Mobile-First Indexation

To find out if your site is mobile-friendly, click here!

New Google Search Console

This past year, we were gifted with a new Google Search Console. The program makes it easier to optimize a website so that it ranks well on Google. The console allows you to see how well your site is performing overall, the status of index coverage and how you can improve it, your mobile usage metrics, and a broad report of all the data that applies to your website’s presence on the search engine.

For local businesses, the Google My Business app is a great way to manage your business’ presence on both Google Search and Maps. The app lets businesses edit contact information and location, add photos, and see the metrics of where your customers are coming from. It also allows them to engage with and monitor their customers through reviews, which is extremely important for local businesses.

In conclusion, as much as Google works hard to help the searchers, they work hard for us too. Digital marketers understand that search engine optimization is a key factor in the success of your company. By staying up to date on the latest SEO trends, you ensure that your business never falls behind. At least until the next update.

How To Optimize Blog Posts For SEO

As content continues to be king, in order to run a successful digital marketing campaign, companies and marketers need to consistently publish quality blog post content on their website. However, these blog posts would be basically useless if no one saw them or was even searching for them. That being said, knowing how to optimize blog posts for SEO could mean the difference between a successful and unsuccessful business. Content writing is one of the SEO best practices that can really help your website and your blog post start to garnish rankings.

Unfortunately, most bloggers and webmasters don’t apply the practice and disregard SEO. That is why there are over 644 million websites in Google’s index and only a fraction of them make it on the radar.

Now let’s take a deeper look at how to optimize content for SEO.

1. Truly Know What You’re Talking About –

Before starting to write, there are two things you should consider. First, be sure to clearly identify the goal of the blog post and research it thoroughly. Whether the goal is to sell a product or educate the audience, people can smell BS from a mile away and can tell if a writer doesn’t know what they’re talking about. Make sure to be educated on the topic before even beginning to try to put it into words. When actively learning how to write blogs for SEO, this is always the first place to start. Do the necessary research and be elaborate.

Second, Google ranks websites higher when they deem them as best matching the user’s “search intent,” which is what that person is looking for when they’re using a search engine. When readers get the information that they’re looking for, they often spend more time on your site, are more engaged with the article, and are far more likely to share it with their friends/colleagues. These are all behavioral factors that are often correlated with high rankings and more visits.

If a user reads the entire blog post or watches a featured video, Google will consider the page to be relevant in a specific search query and is more likely to rank it higher on the SERP. This is because the dwell time, or the total time they spent on the site, was longer than time spent on competitors sites publishing about this same topic. Conversely, if a user navigates to your post or site through a search engine and immediate bounces back to the search engine results page (SERP), Google may begin to think your page is not as relevant to the given query as they may have previously thought.

By engaging the reader with accurate and relevant information, the content piece is more likely to get your blog post ranking and driving traffic.

 

2. Keyword Research and Density –

Through the lens of wanting to write a content piece that is currently relevant and being searched for, the keyword research phase is one of the most important steps in the content writing process. Following deep keyword research, you will be able to decide what keywords you want to target, based on data. The decided upon target keywords should be word or phrase that has a fair amount of search volume (which varies from industry to industry/topic to topic) and that you believe would fulfill the users search intent.

When learning how to optimize content for SEO, be aware that it is necessary to master the keyword research phase and optimization process before you are likely to be able to get anywhere (at least this is often the case for small brands/businesses). As mentioned above, the trick is to find keywords that currently have a fair amount of search volume and, through reading your article, will fulfill the searchers intent.

Are they looking for a recipe for a chocolate cake, directions to the nearest coffee shop, or a new bathrobe? For whatever they want, there are specific keywords that, when included in the blog post, will help Google deem it relevant and will be more likely to have a higher ranking opportunity, resulting in more engagement and traffic.

To help simplify your keyword research process, use tools like SEMRush or Google Adwords Keyword Planner to get an idea of what keywords you should be using. Most of the high-volume keywords and phrases being used will be fairly similar, but don’t be afraid to keep digging and find those long-tail (but still highly relevant) keywords. Don’t shy away from using related terms, different variants, and synonyms, or keywords that are semantically related in some way. Google likes when the content piece is complete and covers all the bases.

If the goal is to rank locally before nationally, the SEO best practice would be to include the location after the keyword. For example, instead of saying “Italian cooking class” change it to “Italian cooking class in San Diego.” Location identifiers can help your website or article rank better in local search results, even if the searcher doesn’t use a location identifier in their query (Google knows where you are and where you have been…) Adding a location as part of a keyword is an easy way to optimize content for SEO at a local level.

Sometimes, the highest-ranking keywords sound funny, like “best turf dogs” or “coffee San Diego” and it can be hard to include them in a text without it coming off weird. However, over time, it will be easier to work them in so they sound natural and fluid. Feel free to use prepositions to help with the keyword target flow, search engines like Google are pretty smart and can likely tell if you are just trying to stuff words where they don’t fit – so make it flow and make it feel genuine.

A word of caution: when the text is bombarded with the same keywords and phrases over and over again (this is known as keyword stuffing) Google will actually penalize the site – so don’t keyword stuff!

Remember to also include your target keywords and phrases in the title tags, meta description, header tags, and, if possible, at least once above the fold. The presence of these phrases in the meta-data is also a crucial search engine ranking factor that shouldn’t be overlooked when someone is first starting to learn how to optimize content for SEO.

3. Article Formatting –

There are typical formatting rules that will help someone learn how to do SEO friendly blog posts. People in the SEO game have learned that by taking a look at their competitor, they can get an idea of what Google is looking for and what formats readers prefer.

To start, search your target keyword and click through the top 10 SERP results and determine what kind of articles Google is currently ranking well. The top three results will get the bulk of all clicks, so take a look at how they’re formatting their posts and decide if it would be beneficial to emulate. Then take notes. Is the blog post in numbered lists? Sections? Are there a lot of photos? Is the article long or does it have a detailed infographic?

Whatever it may be that makes the page unique, the websites that are ranking on the first page of the SERP are doing something right. It couldn’t hurt to follow their lead and make yours even better!

4. Mobile-Friendliness –

Now that Google has moved to mobile-first indexing, having a mobile-friendly website is a very valuable digital asset. Given more than half of the people using search engines are doing so off their phone, you will want to be able to serve your content in an understandable way, to both desktop users and mobile/tablet user. That being said, it is essential that webmasters/bloggers optimized their content to be mobile-friendly. Certain platforms that are used to build websites, like Shopify, Squarespace, and most modern WordPress themes, already include automatic mobile format settings – which means less work for you!

Some ways to ensure that a site is mobile-friendly is to use dynamic font sizes that change based on the given viewport, increase the site loading speed by compressing any images, minify your code and CSS, use a simple theme, use a minimal number of plugins, and creating a design that can automatically adapt to any device screen. It would be smart to occasionally pull up the site on a tablet or mobile phone to make sure that it is running properly.

Check out this article on how to make your website mobile-friendly for more information!


Source: Statista

5. Internal and External Linking –

Both internally linking and externally linking can help move the SEO needle for your blog post. When internally linking, not only does it tell Google and the reader that your website has another page that may go deeper into a given concept, but it also helps spread the overall authority and link equity around your site.

External linking helps show Google that you are properly citing references and giving credit where it is due, while also allowing readers to view other sources that are writing about the same topic. Providing sources and a different perspective will help keep the article from appearing bias, and often makes a reader feel more confident in the source they are reading.

Furthermore, the link architecture, or the way internal linking is applied to a website, will not only allow search engines to find the site pages, but it will also enhance the visitor’s experience as they are more easily able to navigate through the website. Viewers will stay on a website longer and this will tell the search engine that your site has quality material.

As a rule of thumb, any time a source is linked, include an anchor text. The strategic use of anchor text is a great way to tell an audience what they’re being directed to and to allow the search engine to associate the correct keyword relevance for a given page. So, whether it’s to a third party statistic, a deep resource link, or simply to the homepage, use anchor text that is relevant to the destination URL.

This linking practice will also benefit the websites you are linking to. That being said, external linking could even help you earn organic backlinks from the site you linked to, as well as others from websites that may want to be linked to in the future (which will help your post rank even better.) Nothing beats some natural, you scratch my back, I scratch your back, blogging etiquette!

6. Crawling and Indexing –

In order for your site to be added to a search engine’s index and start ranking, it must be reachable and crawlable. When a website is crawled by Googlebot or another search engine spider, the search engine discovers and analyzes the page, and then attempts to determine where it should rank. These bots (aka web crawlers or spiders) will follow the internal/external links between pages, crawl through the meta-data, H1 tags, on-page copy, and alt-tags, as well as consider a large variety of other ranking factors.

If for whatever reason, search engines like Google are unable to locate and crawl your page, it will not be added to the index – ensuring that your site/pages are easily reachable is a crucial aspect to utilize when strategizing how to optimize blog posts for SEO. To expedite the indexing process, be sure to utilize the Google Search Console. The proper use of a sitemap and robots.txt can also help you lead the spiders in the right direction and ensure they know what to crawl and what not to crawl. 

 

7. Optimizing Images –

Putting images on a website can be beneficial in many ways. Although crawlers can’t see them like they do text, they can still be indexed under Google images – which can help enhance your overall ranking. It will also keep viewers on a page longer, extending dwell time, and give that page bonus points with Google. However, they won’t be very useful if they aren’t easily crawlable, so it’s extremely important to know that, when you are optimizing your content for SEO, be sure to include images with optimized alt-tags.

There are specific ways to label and present images so that they can help get a blog ranking. In some cases, optimizing these images can be nearly as valuable as the content being created.

First off, it’s important to make sure the keywords and phrases chosen are listed in the alt-tag and description. Besides the keyword in the metadata of the image, the file should also be a clear name and labeled with plain and descriptive language – which could be something like “man-sitting-in-tinted-black-car.jpg.” This is so that, when someone searches something of that nature, that image pops up and they will know what it is simply based on the file name, making the user more likely to trust the image and click it to be directed to the associated website.

Infographics are another great feature to include on a website. They are rising in popularity and can be helpful with your link building efforts (learn more here).

8. Topic Strategy –

When deciding on a topic to write about, find a topic that people currently want to read about or would be interested in reading. Make the post a popular resource in any way possible, whether that be making it visually appealing, include unpopular arguments, original opinions, and thoughts, or formatting it as a list. Do whatever is needed to get the ball rolling.

If short on ideas, start with looking at the biggest names in the industry. For marketing, several that come to mind would be Neil Patel, Hubspot, and Moz. Take a look at what they’re writing about and use that as an inspiration for new content.

While checking out a competitor or big company’s website, take a look at how consistent they are with content. Take notes on how they garnish backlinks or interact with their audience. Tools like SEMRush and Ahrefs are also useful when researching what keywords they are using for a specific topic.

9. Link Bait –

Linkbait content is content that has the potential to go viral and garnish natural backlinks. This type of content could be a funny video, crash-course guide, research project, or a stellar infographic. Basically, any content that people find valuable enough to share and link to. Although very difficult to do, writing linkbait focused content can garnish many desirable results in regards to your websites ranking and domain authority.

These 9 basic and actionable tactics are the first steps in optimizing your blog posts for SEO. However, optimizations are not one size fits all. Be sure to test, track, tweak, test, track and tweak again to be sure you squeeze all you can out of your article.

At the end of the day, the goal of writing a blog post is for people to read it, drive traffic to your website, convert the readers to customers, build additional brand awareness, and further engage and create a relationship with the audience. Despite the amount of work and time it might take to create a stellar content piece that ranks, it’s easy to see how knowing how to optimize blog posts for SEO could be a valuable skill to any business creating content.

LinkedIn For Your Business

LinkedIn is a beneficial social networking platform for business owners and  professionals to wanting to grow their business, connect with each other, seek new opportunities, give and get support, and to build relationships with clients, customers and partners.

LinkedIn is ideal for companies, small business owners, home-based businesses, freelancers and remote workers as LinkedIn not only helps establish business and careers but also allows business owners to be more connected to the global marketplace. LinkedIn is for the interconnection of professionals from all around the world. Worldwide, hundreds of million users are registered and connected through this social networking platform.

Unlike, Facebook and Instagram etc. where the focus is on friendship, LinkedIn is about generating strategic relationships, where quality matters more than  quantity.  How to Succeed on Instagram?

LinkedIn For Your Business

How to use LinkedIn?

Using LinkedIn is no more different than using any other social networks. Its popularity and benefits can be seen by the fact that one person logs on LinkedIn every second. This gives you an idea of the power of utilizing LinkedIn effectively.

The following are steps to get you started on LinkedIn:

  • First know how LinkedIn works.  https://www.linkedin.com/help/linkedin
  • Login to LinkedIn.
  • Make an attractive LinkedIn profile focusing on the benefits or services your business can provide to other members.
  • Once you complete the resume section, it is time to set up a business page which will be automatically linked with the resume in your LinkedIn profile.

To setup an attractive business page you will have to do the following:

  • Add a clear description of your brand or company. Brands with logos get 6 times more visits.
  • Attract more followers by adding easy links and creating a brand follow button.

How to find valuable LinkedIn groups for your company?

Different business groups can connect through LinkedIn, this connection allows the members to build beneficial relationships and connect with potential clients. Not all groups are equally beneficial, so you must determine which one is of your interests and more advantageous, so you can invest your efforts in the right place. While searching for a group, search on LinkedIn directly or you can also utilize Google. Another option is to ask fellow business experts.  

LinkedIn business promotions:

There are two main LinkedIn business promoting methods:

  1. Passive LinkedIn marketing
  2. Proactive LinkedIn marketingPassive LinkedIn marketing:

You can attract the customers, valuable clients and influencers by generating your connections and keeping your profile updated. This LinkedIn marketing approach can help your business a lot by:

  • Providing you the exposure to clients who are seeking your services and products.
  • Introducing your business to valuable clients who are otherwise difficult to reach.
  • Showcasing your business portfolio recommended by other members on LinkedIn.

    Proactive LinkedIn marketing:

Like any other business strategies, on LinkedIn you must participate more effectively and efficiently to get desired results. Linked advertising should be considered. Text Ads are a good way to start.  

https://www.linkedin.com/help/linkedin/topics/6156/6171/721

How to take advantage of LinkedIn to grow your business?

  • Regularly post status updates about your work and particularly any successes or wins. Includes posts on “how your offers or services can help others to achieve their goals”.
  • Join groups of your interest which are related to your business and participate in business discussions actively. Do not always discuss your business, but be a beneficial resource that other members can trust.
  • Invite members in your network and members of other groups to participate in other useful groups.
  • Build professional connections which are mutually beneficial for you and other members.
  • Paid LinkedIn advertising of your business can get your company in front of a massive business market quickly.
  • Paid LinkedIn membership gives an additional contact option. LinkedIn also offers a free trial to check the additional features before committing to a paid membership.

LinkedIn For Your Business

How to amplify your business on LinkedIn

To amplify your business through LinkedIn, here are some tips from experienced business leaders on LinkedIn:

  • Connect your LinkedIn profile with your other social networks.

There are many avenues to find members with similar interests (think Facebook, websites etc.) but these methods are not always enough. Connect these online networking resources with LinkedIn to provide your business more opportunities to be found by potential customers.  5 Ways to Build Trust with Social Media

  • Consider outsourcing your LinkedIn Business Page marketing

If you are not tech savvy or lacking in time, consider hiring an agency or consultant to build and manage your company page. This will help enhance your company’s approach to finding new potential customers, and a new culture can be established where members will contribute to a single mission.

  • Leverage already existing content stream

Utilizing successful status updates on other social networks to generate an impressive stream of content for your LinkedIn page and your personal profile.

  • Give value to followers

Your LinkedIn page must be designed around giving value to viewers of your interest through a steady stream of attractive, informative and insightful content.

  • Use monthly workforce reports of LinkedIn for trending on top of your local trends.

Work force report gives an insight for getting ahead of your business competitors. If you understand the ups and downs of your business economy, this will help you to reach your valuable customers and future employees.  

LinkedIn For Your Business

Get the Most Out of LinkedIn For Your Business

With hundreds of millions of members and still growing rapidly, LinkedIn is the world’s largest professional network. Use LinkedIn to connect to the professional worldwide to become more productive and successful. Ways LinkedIn can help you:

  1. Establish your professional profile and control search results for your name.
  2. Build and maintain your professional network.
  3. Find and reconnect with colleagues and classmates.
  4. Learn about other companies, and gain industry insights. Great or finding new clients and job seeking.
  5. Find other professionals in the same industry using groups to expand your knowledge and gain industry insights.
  6. Tap into the knowledge of your network and learn!
  7. A great place for companies looking to hire new talent.  LinkedIn is also a useful resource for discovering new career opportunities.

 

How to Succeed on Instagram?

Are you trying to get more followers on your Instagram account? If so, you are in the right place. Instagram, is an extremely powerful social media platform used to share a brand’s visual story. Instagram has become a powerful digital marketing tool and many business want to know how to succeed on Instagram. But succeeding on the platforms means you first must build your Instagram followers.

Brands must share photos and videos that visually attract and engage users online. In fact, Instagram has become the fastest growing social media network which means that it is time to leverage the power of visual marketing on a mobile web.

Instagram can be used for sharing company updates, new product launches, behind-the-scenes images and much more. Further, Instagram is an ideal tool for building a brand’s identity and keeping the target audience connected with the company and its progress.

Here are some guidelines for how you can succeed on Instagram and gain more followers:

1. Tell a story

Your Instagram strategy must be based on a story. The photos you share must showcase products, customers, and the brand’s story. Brand messaging must be consistent with the requirements of the target audience. If these two aspects are correctly in place, you will be able to draft a winning Instagram strategy.

How to succeed on Instagram?

2. Use Hashtags

Instagram has different features when compared with other social media networks. Hashtags are one of them allowing users to find conversations of their interest easily. Brands can find customers who would have an interest in them. Search hashtags to engage with users who are talking about your industry or about your brand to attract a large fan following. This way, you will also be able to find industry influencers and expand your followers and following.

3. Focus on image quality

Images play a key role on Instagram. Don’t depend on Instagram filters for enhancing the quality and appearance of your images. You can use third-party apps for photo editing. Also, do not upload several photos at a time. Posting two to three photos per week is advisable.

How to succeed on Instagram?

4. Create a visually stunning profile

Instagram does not allow for too much detail. Your bio is just one line and there isn’t much that you can write about the brand. So, your profile in its true sense is your photo collection. Make sure that you use:
· High-resolution photos — they are what you need to grab the users’ eye
· Captions — once the image has captured the users’ attention, it is time for you to use witty and meaningful words that give the required information
· Hashtags — keep them simple, and clear. They must only be from your industry and nothing flowery.

5. Engage with the community

Instagram can give you high engagement rates. And the secret to engaging with your community is by liking and commenting on the posts of interested users. Identify a user in your industry, like 5 photos, comment on 3 posts and they’ll follow you.

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6. Content Strategy

Most brands think that posting a few photos or videos around the story they’ve prepared is enough. But that’s not true. You need to develop a comprehensive content strategy evaluating your efforts just as you would for a marketing campaign. This step-wise guide can help you prepare an effective content strategy:

Step 1 — Search for the most engaging posts in your industry. These could also be of your competitors. Note down the names of 5 to 7 competitors or leading brands in your industry and track the top posts in the last few months. Take a look at all the different aspects of image style, colors, brightness, themes, caption etc. and try to gauge what works. Don’t copy but use these insights to create a base.

Step 2 — Decide on a particular theme and develop content related to the idea. Prepare the content calendar for a month or two and review how posts will flow. Every post must have a consistent vibe.

Step 3 — Creativity is of immense importance on Instagram. Try to make your posts as unique as possible.

Step 4 — Start using photo editing tools. The content you post must be amazing to look at. Photos that are breathtaking and beautiful tend to catch the viewer’s eye and give you some following.
Building your content in advance may be time-consuming but is definitely rewarding. Quality content results in higher rates of engagement. When users appreciate the kind of posts you are making, chances of a conversion and a sale are higher.

How to succeed on Instagram?

7. Use a Call-To-Action

This is something all brands need to look into. What is it that attracts the attention of the users? Gorgeous photos of course. However, how do you want to engage with the users if there is no call-to-action?
Instagram captions are of immense importance. It gives users some content to read. In fact, this content is what highlights the main aspect of the post. Captions are a great way to use branded hashtags and call-to-action keywords.

Why Color Matters in Marketing

The Link

Instagram does not allow links in the caption. You can only include one link in the user bio. So, you need to move people to the bio and then expect them to visit your website or the landing page. Since you can only use one link in the bio, you must not settle for a single one. You should change it regularly and sometimes even daily if you have some offers and deals to promote.
Also, refrain from linking to your homepage. Give your users some kind of incentive and move them through your marketing funnel more effectively by linking to a specific web page.

There are many strategies you can utilize to highlight and promote your brand for success on Instagram. While the above-mentioned tips are good to start with, you can explore other features of the platform as well. Do remember that you do not need to use any specific keywords here for optimization because it is the hashtags that you are looking at to reach out to the target audience.

8 Time-Saving Tips for your Social Media efforts

Growing your social presence takes great time, dedication and patience. So, how do you produce quality content without sacrificing the time needed for other projects? While in an ideal world it would be great to devote hours to content, we understand that this isn’t always a possibility for every business.

According to Buffer, a social media scheduling tool, the average social media user spends an average of 3.6 hours a day on social media. This makes sense when you consider the fact that social media platforms profit as a result of their addictive and time-consuming qualities. But how do you avoid scrolling through a void of flashy advertisements and entertaining memes? Lucky for you, we’ve compiled a list of 9 social media time-saving tips to help you prepare and stay on track.

1) Plan your social media strategy out!

They say that if you’re going to cut down a tree you should spend most of your time sharpening your axe first. Your approach to building a social media strategy should be no different. Before you sit down to create content for your social media efforts, make sure you set aside time to plan ahead and sharpen your metaphorical social media axe. Then, proceed with purpose and create a clear-cut strategy. Ask yourself: “what is the purpose of your social media time management efforts?”

A quote by Abraham Lincoln that emphasizes the importance of planning ahead to increase efficiency. We use this quote to demonstrate the need to plan ahead for social media marketing efforts.“If I had six hours to chop down a tree, I’d spend the first four hours sharpening the axe.”–Abraham Lincoln

Do you hope to gain brand awareness, build a loyal community of followers or, engage with your audience and deliver quality content? Your social media strategy should address these questions and more.

Make sure your work is created with a purpose.

2) Avoid wasting time by batching your social media tasks.

Parkinson’s law states that  “work expands so as to fill the time available for its completion.” Sound familiar? This is why batching your tasks is essential to save time on social media.  Buffer, a social media scheduling app, writes on their blog about their own successes with batching their tasks:

Batching your social media marketing tasks will increase efficiency and save time. We include a quote by Kevan Lee from Buffer, to help demonstrate this point.“Batch the process. Pick a day of the week for scheduling, and spend that time adding updates to your social media queue.” – Kevan Lee, Buffer

Batching your tasks will make things more efficient compared to dipping in and out of your account at random times throughout the week. Aside from saving time on social media, batching your tasks will also allow for you to create and curate content more comprehensively. While it’s easy to fall into creating content ad hoc, we strongly recommend against it. Set aside some time to focus only on social media without any distractions; you can thank us later.

Curate and schedule content for your social media ahead of time. Creating content can be tough in this day and age. With the growth of digital media, comes a need for greater quantities of quality content. If you find yourself overwhelmed by the speedy turnaround rate of social graphics, you’re not alone. But, here’s the thing, you don’t have to create all your content. In fact, you should probably create only 20% of the content you publish. The other 80% of your content should be user-generated.

“The purpose of user-generated content is to humanize your brand. And with 51% of consumers trusting user-generated content over information on your brand’s website, you can build better relationships with this content stream,” —Alex York, Sprout Social

Alex, says it perfectly. Trust the users that want to interact with your brand and use their content to strengthen your reputation. If people are eager about your product or service, make sure you show it to other potential customers and clients.

Still confused about how user-generated content works? Here’s an example from beauty brand Glossier:

If there was a brand that ever acted like the queen of social media, it would probably be Glossier. Known for their strong investment in “millennial pink,” Glossier has skyrocketed to Insta-fame as one of the strongest beauty brands in America for millennial women. And while their branding may be on point, so is their dedication to interacting with their audience on social media.

Just take a look at their Instagram feed:

Example of User Generated Content (UGC) for Social Media Marketing. This example uses Glossier's Instagram account. Here is an example from Glossier to show you how to use User Generated Content for Instagram.

Nestled amongst the sea of millennial pink, you’ll notice that Glossier has invested time in curating content that isn’t exclusively created by them. Let’s take a closer look at this photo of a cat:

Specific Example of User Generated Content for Instagram. Example pulled from Glossier Instagram Account.Here is a close up of User Generated Content from the Glossier Instagram Account.

As you’ll see the social media manager of Glossier decided to repost a photo from one of its customers.

Pro-tip for social media managers: to get a strong pool of user-generated content, be sure to always check common hashtag typos that could be mistaken for your own.

Glossier as a company was built to address the lack of pride in women’s beauty routines. Emily Weiss, the founder of Glossier, has since built out a product line that inspires transparency and ecstatic promotion of its products. Customers not only wear Glossier, they wear it proudly for the world to see on Instagram. They’re brand advocates without being paid to promote.

Glossier’s Instagram shows how powerful the combination of a good product and an engaging social media strategy can be. Learn from them and encourage your audience to interact with your product and share it online.

If you’re a small business and you don’t have the hype that Glossier has, don’t worry. There are plenty of ways to encourage and entice customers to interact with your services and products. To learn more about how to find and curate user-generated content, Buffer talks about their strategy here.

3) Start Small with your social media management.  

Look, I get it. When you’re excited about your social media efforts it can be easy to overwhelm yourself with a huge workload. But working hard does not equate to working smart, especially when it comes to social media marketing. Each social platform is unique and investing in the wrong platforms can be a waste of time.

If you’re a lawyer looking to invest in social media, then Instagram, a visually dominant platform, probably wouldn’t be the best platform to invest in. As we said above, before you get started on your social media efforts make sure you plan a strategy. And, if you’re looking to work with a social media expert, make sure they tailor their work to the specific needs of your business.

We recently wrote a blog article that goes into greater detail about some of the major social media channels out there. Check back in soon to read more.

4) Share your social media content across multiple platforms.

As we’ve already mentioned, we strongly suggest focusing on only one or two platforms in the beginning. That said, even if you only have two social media channels, you can still share the same content across both platforms. This not only saves time but it also creates greater opportunity for your audience to interact with your content. If you’ve spent a few hours creating a blog post you’re going to want to invest even more time in promoting it.

Let’s look at an example from the Guava Family and their Travel Bassinet:

As seen above, the Guava family leverages similar imagery across Twitter & Instagram. The key here is to make each post unique! Leverage separate images (even if they come from the same photo shoot) & copy to create a cohesive cross-platform message. Posting the same content with the same copy on all of your channels is not a great strategy & will likely frustrate your loyal followers. Many of your users will likely follow you on several platforms and you don’t want them to get bored!

5) Steady social media strategy wins the race.  

Ever hear of the story about the tortoise and the hare racing against each other when you were a kid? You read the story assuming you already knew that the hare would win. But, alas, we read till the end and found out that slow and steady wins the race.

The life lesson here is that a short sprint and then giving up is not how you achieve success for most things. Slow, steady, and consistent can be difficult to achieve for those seeking instant gratification. But, for social media purposes, it’s key to success. If you can take anything from this blog post, I want it to be that consistency is far more useful to your social media strategy then sudden and inexplicable growth.

Slow and steady wins the race for social media marketing management. We remind our readers that consistency and a steady strategy is important for social media marketing.“Slow and steady wins the race.” – Aesop

When you sit down to batch your tasks and create a content calendar, keep realistic expectations of what you’ll be able to accomplish not just once. Make sure your plan allows for consistent posting for months to come. Posting more frequently is not always the answer. Just take a look at this study by Buffer where they talk about how posting less tripled their reach and engagement.

So what’s the moral of our blog post?

Grab your coffee, take a deep breath, trust in the process and be patient.

6) Find the right social media tools.

Humans have been using tools for millions of years to make their lives easier— So why wouldn’t we use them for social media time management?

A social media manager could potentially use tools that help them find, publish and track the performance of content. Using a scheduling app will allow for a social media manager to get a comprehensive view of the content before and after it’s published.

If you have a low budget, we recommend at the very least investing in a tool that will help you schedule and analyze the performance of your content. If you’re not sure which one to choose, we’ve created a blog post that compares and contrasts the most common scheduling tools for social media here.

7) Research. Research. Research.

Social media is an ever-changing marketing channel. What works today won’t necessarily work tomorrow. This is why it’s important to constantly keep up with what works for your industry and pivot when needed. It’s easy to say things like “Instagram is the next big thing”—and it is. But, that doesn’t mean it’s the next big thing for your business.

Your research should be specific to the needs of your business. Don’t be too quick to jump on a trend backed by vague statistics. Always ask yourself: “will putting effort into this help me meet my specific business goals?” If so, look at how it will and why.

8) Delegate tasks so you can focus on what’s important.

In the mind of a social media manager, social media is integral to what we do every day. But if you’re a small business owner, then social media may not be at the top of your to-do list. You have a business to run, and social media is only one part of what makes a business successful.

This isn’t to take away from the importance of social media, but rather address what needs to be done by you and you alone. If you’re wearing multiple hats as it is, social media can feel like the straw that breaks the camel’s back.

Here at New Dimension, we’re happy to take on new social media clients to make things easier for you. If you’re interested in working with us, to grow your online presence, be sure to check out our services page or email us at info@ndmr.com

Think Big Picture, Increase Social Media Engagement

Despite what you may think, there is more to life than getting likes. This is true for personal accounts, but even more so for a business’ social media presence. Social media marketing enables you to directly connect with your audience, and turn them into your customers.

This article will discuss how to start increasing engagement.

It is overwhelming to manage many networking websites. This makes it essential to research what is best for your product or service. You will save time, money and effort by focusing on which social media platforms are most optimal for you. Once you know, master the flow of communication from that source. Remember: social media is ineffective without engagement.  

Social media ideas and tactics have become more sophisticated. We know there are countless benefits from having strong social media engagement. We also know that people spend more than 30% of online time is spent browsing social media. In response, people generated a social guide for how to increase Facebook likes, how to get blog followers and more. These online tools are helpful to explore when getting started.

Let’s Get Social

Social media interaction requires more effort on your end than most people think. Identifying your top performing platforms can be challenging. Creating goals and tools to analyze the success of your posts is also difficult. One of the top social network sites right now is Instagram. Instagram defines Impressions as “the total number of times all of your posts have been seen,” and Reach as “the number of unique accounts that have seen any of your posts.” Instagram has built-in tools that allow you to analyze these factors. In addition, they track profile views, website clicks, and email clicks. Applying these metrics to other platforms, we can assess overall engagement and progress.

Having a large number of followers looks professional. However, reaching 20,000 people is more important than having 20,000 followers, if your impressions convert those people into paying customers.

Brand

The best place to start increasing engagement is building your brand. It needs to be consistent, uniform and recognizable without your logo. This is a key element so your followers can easily identify and get a true feel for what you value as a company. Timing in posts and comments also contributes to your brand by reminding followers that you are always there and always working.

Next, start the conversation with your audience, and be attentive to their responses! By referencing current events or trending topics, your company will appear in Discover pages. You want to create, post and promote content that is unique and evergreen. Increasing post frequency will increase organic growth and strengthen PageRank. Research shows that people watch over 100 million hours of videos daily on social media. If you can create captivating videos, take part in these hours to extend your impressions. A variety of posts is important, but ones with images should outnumber those without.

Audience

Once you start consistently posting brand content, get to know your audience. Research your demographic to find their interests off social media and cater to that. You can inspire a reaction by publishing content your audience enjoys and wants to see in their feed.

Engage, Engage, Engage

There are many other great ways to engage with your followers. You can respond to comments, tag followers in posts and create hashtags. Engagement is a two-way street, so when your audience reaches out, you need to respond in a timely manner. Make it easy for people to engage with your company, and ask them to! Hashtags help build a community and enable you to directly communicate. You can use them to answer questions or promote upcoming products. Hashtags should be unique, memorable, relevant, short and simple.

A final idea to get more followers engaging on social media is to join and contribute to groups and forums. Participating in other networks of people and companies makes your brand more public. This increases your reach, builds relationships and makes your company known. Sharing relevant content from other businesses strengthens engagement with that company and their network of followers.

Takeaways

  • Know which social media platforms to focus on
  • Conduct research to know who your audience is and what they want
  • Be consistent with your content and timing of posts
  • Customer feedback and analytics are helpful
  • Reach is more important than social media followers

Engagement at NDMR

Monitoring all of these details can be strenuous and time-consuming. To inquire about our social media services here at NDMR, visit our Services Page or send us an Email.

 

What Type of Marketing Works Best in Your Industry?

If you haven’t already noticed, the marketing game has changed dramatically over the last few years. What used to be print ads and commercials on the radio/ television, has now shifted to developing a strong online presence for your business. However, online marketing is not “one size fits all”. There are many different strategies to consider when marketing your business online and the right strategy can depend on which industry you are in. Here are three of the most popular/ effective types of online marketing and how different industries are successfully implementing them.

Search Engine Optimization (SEO)

As digital marketers, we would like to think that just about everyone has heard of SEO. Unfortunately, this isn’t always the case. Informed business owners often know it is important and many times pay marketers to help them with it, but not all of them know what it means. SEO involves using different tactics (link building, content optimization, ect.) to increase the chance of your site being found when a user using search engines like Google or Bing.

The vast majority of consumers are searching for products, services, and companies online long before doing business with them. If your website doesn’t show on the first page of the search engine results, there is a good chance that no one is going to find you.  Most people will search a different phrase to find what they are looking for before they will look on page 2. Why is that? Historically, Google has done a great job of providing their user with the desired information on the first page. Therefore, formulating the belief amongst users that if they don’t find what they are looking for on the first page, they may be searching for the wrong thing. Just think about the process you go through when searching online. Do you scan through multiple pages?

For industries such as banking and money lending, SEO is generally the go-to tactic given there isn’t much emotional appeal. Companies like Source Capital work hard to target the specific keywords they want to rank for and be found for. In the example below, you can see how Source Capital is optimizing their homepage for “California hard money loans.”

Source Capital uses their keyword phrase in the heading and also repeat the phrase throughout the page. They used the phrase “hard money loan” 20 times on their first page and also made great use of semantic keywords,  keywords that hold similar meaning to the phrase you are targeting.

Paid Search (PPC)

Another popular and effective form of marketing is paid search, also called pay-per-click, or PPC. This is a form of advertising where you bid for your ad to be placed on search engines results page, then you pay every time it is clicked on. Your ad listing is displayed on Google’s first page above the organic search results, allowing you to be found almost instantly.

Have you ever visited a website and then later noticed that the company keeps showing up in ads on other sites that you visit? This is a result of paid search marketing. This form of marketing allows you to target specific areas, term, and user habits. All this data is also trackable, allowing you to know what is working and what is not so that you can adjust your strategy accordingly.

For example, the company Smart Move has a very specific target audience – smaller landlords in need of a tenant screening system. They use AdWords to target the exact keywords that they want their ad to populate for. In the example below, Smart Move is targeting the phrase “tenant credit report”. When this phrase is searched in search engines, their ad is populated as seen in the image.

Social Media Marketing/Management(SMM)

Over the last decade, social media has become incredibly popular. This makes it a great platform for marketing. With social media, you’re able to reach countless people and target specific audiences.  Social media is an affordable marketing investment that has a high return on interest. It also allows you to interact with your target market, which most other forms of marketing do not provide an opportunity for. With social media, you can actually see the exact people that are interacting with your company’s ad.

Facebook allows you to target people by interest. In the example below, Kinobody is uses a sponsored Facebook video to tap into the personal feeds of users that have previously claimed to be interested in fitness and/or personal training. You can actually see that their ad was shared over 600 times, which helps expand the number of people that they can reach. As seen below, with 1.2 million views, Kinobody seems to be fairly successful with their campaign.

Email Marketing

Many people are already familiar with email marketing, and the benefits of leveraging this tactic as part of an overall marketing campaign. But while email marketing is nothing new to digital marketers, it is still agreed upon as a cheap and effective way to increase brand awareness and add additional revenue to the bottom line.

Email marketing can be extremely effective for retail companies, especially if they derive sales via e-commerce, as you will want consumers to be aware of any important online sales events and discounts.

In order to launch a successful email campaign, it’s important that companies have a good means of acquiring email lists and should avoid the temptation of purchasing their lists through third-party suppliers. This Orlando Audi Dealership site shows a perfect example of using a signup portal to curate email lists:

Don’t forget to segment out your audience depending on their stage in the sales funnel! Someone looking for a second purchase, for example, does not want to receive emails introducing your product or service.

While each form of marketing is valuable, knowing your industry will help you determine which strategy is best for your company. If you can develop an ad that plays to a consumer’s emotions you can find great success on social media. Create a strong ad that your audience can connect with. If your business lacks an emotional appeal turn your focus toward something like SEO or PPC. Conversely, if you want faster results, turn your marketing efforts to paid search. With trial and error, you can find the perfect combination of marketing strategies to reach your target audience, improve your conversion rate, and increase overall visibility and revenue.

If you’re interested in learning more about what marketing strategy best fits your business contact us today. We’re always happy to work with new clients to help them meet their marketing goals.

SEO Expert Services, What To Look For

Ranking for keywords has become its own search engine discipline. As a result, SEO experts services have increased in demand due to their ROI contribution. Why? Because 92% of internet users use a search engine. Having an SEO expert services allows your site to rank for keywords related to your business. You need an SEO expert to help you gain organic traffic.

This article will help identify what to look for when selecting SEO expert services.

You might have an SEO strategist but need to upgrade to one who produces better results. You may question the benefit of bringing an SEO expert on your team. Search Engine Marketing has become so competitive that you need a specialist. You can’t compete for organic traffic without an SEO expert. We will now explain the qualities to look for in a Search Engine Optimization expert.

Services

If you’re searching for qualities of an SEO specialist online, you already have a general idea of what they do.

But are you aware of exactly how much they should be doing to improve the efficiency and reach of your website?

You must educate yourself on SEO services to get your desired results. Certain skills will improve your page rank and boost traffic to your site. Consequently, this results in more customers and opportunities for you. Sounds great, right?!

A good resource to boost up your SEO knowledge is moz.com. Rand Fishkin is a leader when it comes to SEO and he posts valuable content on the Moz blog. To name every skill your SEO strategist should have would fill a library. Therefore, we will focus on a few important aspects. The team at NDMR has identified the following as vital SEO aspects:

  • Establishing your organic presence
  • On-page optimization
  • Content marketing
  • Link building
  • Metric analytics

These foundational aspects of SEO can take your website from functional to optimal.

Levels

We can divide ability into three levels:

  • Fundamental
  • Professional
  • Expert

Fundamental

A fundamental specialist will focus on “on page” optimization. They put effort into using the keyword in the title, meta description and content. They will also add internal and external links while making sure they have a nice header image. Hence, you will pay less for a basic specialist but may not get the desired results.

Professional

First of all, you will see more of an emphasis on research and analytics. In addition to an on-page focus, a professional will have a list of keywords and track page performance. They do page and keyword edits to help optimize for page rank. This also requires more investment than a fundamental specialist. Therefore, professionals put more time into their projects so they earn higher wages. But, paying for a professional will get you better results.

Expert

An Expert has systems that ensure results. They focus on these variables when creating keyword lists:

  • Keyword
  • Volume
  • Difficulty
  • Competition

Experts select keywords that are ideal for the client’s domain authority. They pick high volume keywords with preferred competition. This allows clients to get the best page ranking for their website. Competitor and SERP analysis help develop a comprehensive strategy for the client. Experts make it clear where the client should focus their efforts. They even help discover which product/services the client can rank best for. Most of all, SEO experts identify your true competition and allow you to compete with them.

Takeaway

  • Investing in SEO increases ROI
  • Organic traffic relies on the aptitude of your SEO efforts
  • Hiring an SEO expert will allow you to compete for organic traffic

NDMR SEO Expert Services

Finding SEO Expert Services that meet your business needs can be a challenge. If your organic web traffic is sputtering, NDMR can help. By performing an audit and creating a strategy, we can increase traffic for your business.

Visit Our Services page for more info.

Social Media Marketing Strategies for Startups

Over the last several years, the world known as social media has blossomed into a marketer’s paradise. Major social media channels now offer various advertising options. This makes it easier to reach your target audience and amplify your ads. The average human spends over 2 hours a day on social media profiles. This makes social media an ideal place to build your brand, especially for startups.

This article will show you how to use Facebook to build your brand, accumulate leads, and make sales.

Social Media Strategy

1.  Target Practice

When using Facebook to place ads, you have the privilege of selecting your audience. You can target people who like your page to increase sales. Or target an audience based on interests that relate to your product. In both cases, Facebook provides a great option to increase sales and generate leads. Facebook ads will keep your cost per conversion down and increase branding.

Developing the perfect target audience is an elegant process. Many ads need modification after the first try. Matt Edstrom, head of marketing of a new health-science startup, BioClarity mentions,

“Not every target audience profile you developed will strike gold on the first try. It is important to track the data and make adjustments accordingly. Often time a simple tweak here and there is what propels your Facebook ad into experiencing higher engagement metrics and more conversions.”

2.  Stay Consistent

When it comes to posting new content, don’t expect to be an overnight success. Your startup needs time to grow and develop, so does your Facebook following. It is important not to get discouraged if you aren’t seeing the engagement numbers you hoped for. Keep at it and adjust your strategy based on the information from your metrics. If a product video is receiving the most engagement, consider making a video for each product. Discover what content works best for your audience and provide it. Stick with a variety of content but favor the types that perform well.

3. Find Your Social Niche

Each social media platform has its strengths. Find the social media platform that fits the needs of your business. For example, visual-heavy companies may do well on Instagram. The platform is video and image-driven so it will be a good fit. If you’re seeking a youthful audience, Snapchat will work well. About 40% of Snapchat users are 18 to 24 years old.

Pinterest is great for women and Linked is ideal for B2B. So, get in where you fit in. Be active on many social media channels but focus the platform that gives you the best response.

4. Embrace The New

After the F8 Conference, it’s clear change will be constant. Startups will succeed in a fluid marketing strategy. Products and technologies evolve every year. Be brave and set aside advertising budget for new social platforms. If you miss, you miss small. But you may win big, you won’t know if you don’t try.

Takeaway

  • Tweak your social ads till they work
  • Won’t happen overnight
  • Make data-driven decisions
  • Get in where you fit in
  • Be bold and try new things