A Prediction Of Digital Marketing Trends In 2019

The average American now reportedly has an attention span of eight to twelve seconds, according to a study by Microsoft. The study theorized that this is a result of the increased use of mobile devices and social media. Because of this, most brands are seeing a decline in all forms of engagement and have had to adapt their techniques in order to properly reach and interact with their audience. It has become normal in the digital marketing and SEO community to expect the lightning-fast changes in online marketing trends.

 

Digital marketing has really had to step up its game. Consumers are able to detect propaganda and disingenuous content now more than ever and, every year, certain digital marketing trends that the industry had once depended on become irrelevant and ineffective. For example, as of August 2015, roughly 200 million people had installed ad blockers. This seriously hurt many marketers who had invested in paid advertisements.

To combat all these ever arising problems, companies have had to find ways to build trust and authenticity in their brands in ways that will create customer loyalty and increase social engagement. Every year, the SEO community has to evolve and develop new digital marketing trends and tactics in order to keep up with the consumer and stay relevant.

Last month, we published a post that gave a recap of the digital marketing trends for 2018. Now, we’re going to discuss what’s new in SEO in 2019.

Video Marketing and Live-Streaming

YouTube is America’s most popular social media platform, with an estimated 73% of Americans using it. But other websites such as Twitch (a popular live streaming video platform) and Facebook are climbing up the ranks in the video marketing industry. Video marketing has been on the rise for years and is even considered to be one of the most influential SEO trends today. The fact that mobile-users are closing in on the 5 billion mark, this is not particularly surprising.

Research has shown that video marketing can drive conversions, increase backlinks, and spread brand awareness. Plus, with the phones in our pockets becoming increasingly more advanced, producing high-quality video content is easier than ever. Accessibility has always been an important factor in consumer engagement and videos are arguably the easiest content to consume. One of the most influential digital marketing trends in 2019 will be taking advantage of this bite-sized advertising technique.

Personalized Content Marketing

We’ve been very vocal about how highly we value content marketing at New Dimension and how important it is to properly optimize it. But it’s not just us. Research shows that adding content to your site can bring 7.8 times more organic site traffic that websites without it. But personalized content marketing is quickly becoming one of the most valuable digital marketing trends. Businesses can produce content based on their audience’s, and even a specific individual’s, interest and preferences. All this information can be found through a variety of data that is collected through different interactions with a consumer.

Whether this is through blog posts, exclusive products, or emails, personalized content marketing can be invaluable to a company. It has been shown to promote brand recognition, advance customer loyalty, increase the chance of engagement, and improve the customer experience altogether. After all, digital marketing is about working smarter, not harder.

ChatBots

Essentially the AI version of the ‘Live Chat’ feature on a website, ChatBots are an automated response feature, a sort of simulated representative, which are designed to provide website visitors with the instant support with what they need, whether it be information or a service. This up-and-coming digital marketing trend is set to save online businesses billions of dollars. What’s better is that, like all digital technology, ChatBots become more advanced and more human-like every year. We have even reached a point in this technology where a person does not always realize that they are communicating with a “robot.”

 

A survey by Oracle has shown that 80% of businesses will be implementing ChatBots into their website by 2020. This is due to the numerous benefits that ChatBots and other forms of AI provide. Instead of speaking with a human, customers will be speaking with an automated employee who can meet their requests with speed and accuracy. This technology is also rather helpful in collecting and analyzing customer data and behaviors, which can be extremely valuable to a company.

However, with all new technology, there are some potential dangers that have to be considered. Although ChatBots can be set to operate 24/7, they will need to be monitored during these times, at least until they are fully trained to respond to all inquiries. AI ChatBots also have the potential to perform tasks perfectly, but this is not always a guarantee. These bots are not considered exceptionally talented when it comes to being ‘put on the spot’ or acting in unfamiliar situations. Even though our day to day lives are becoming more like an 80s Sci-Fi movie all the time, our AI, and thus our ChatBots, is not fully autonomous. At least, not yet.

Influencer Marketing

Influencers can be considered actual celebrities or popular bloggers, YouTubers, Instagram stars, or any other person who has influence over a large audience. One of the more recent digital marketing trends has been utilizing these influencers. Businesses and marketers have found success in recruiting these people to promote their product in different ways throughout their social channels. Consumers are now so aware that they can detect propaganda and blatant advertising when they see it. That’s what makes influencer marketing so effective. It’s a unique form of advertising that the audience trusts, as it appears more authentic.

 

Marketing Trends in 2019

The public is repeatedly hit with impersonal and irrelevant digital advertisements. So hearing an endorsement or “opinion” of a person’s favorite online persona is much more meaningful to them. Influencer marketing, like video marketing, is one of those digital marketing trends that are particularly successful in building a greater relationship with its audience.

The downside to influencer marketing is that you do have to remain rather consistent with it. Once you stop employing an influencer, that visibility that they brought to your brand ends. That’s why consistency is important with influencers; the impact of just one post or share is not going to be as impactful as a series of themed posts.

Marketers tend to measure the success of an influencers post based on the number of audience engagement. We tend to over-value things that we can see, and this isn’t necessarily related to a post’s success. But although social shares do not produce the most valuable results and are not particularly correlated with search value, they do a good job of telling you which headlines are performing and what content your audience enjoys in general.

Although there are definitely certain social media platforms and digital marketing tactics that will always be valuable, and keeping up with what’s new in SEO is vital, it’s still important to keep in mind the demographic that you are trying to communicate with. After all, one of the goals of digital marketing is to find the most efficient and cost-effective way to create customer loyalty and to attract organic search traffic.

For example, if you’re looking to reach an older demographic, Facebook will be a great medium for you, since 41% of Facebook users are over the age of 65. But if you’re wanting to reach a younger demographic, Instagram is where you’ll shine. More than 60% of all Instagram users are between the ages of 18 and 34. Rather than spread yourself thin over a large variety of platforms, it’s best to find fewer specific areas to focus your efforts.

The vast majority of our population checks into cyberspace every single day. So if you are ever going to get your brand out there and have your message received, that’s where you’ve got to be. What’s more is that, if you plan on competing with the millions of other businesses there, you’ve got to lead the pack.

7 Ways Digital Marketing Can Help Grow Your Business

In an ever-changing digital world, businesses are doing whatever they can to stay on top of the game. That means that traditional marketing is out, and digital marketing is in. It just makes sense, considering that the internet is such an important part of our lives. It’s both our mode of communication and our information. Life without it seems impossible.

Here’s a little something to put digital marketing in perspective: Twitter has 336 million monthly active users, Instagram has a whopping 1 billion, and Facebook takes the cake with 2 billion monthly users. Now imagine if your company made an appearance on the home page or newsfeed of a fraction of all those users. It’s easy to see how that could help your business. For every business that’s wanting to stay relevant, it’s easy to see why digital marketing is important. Still, we should take a look at the benefits of using digital marketing.

1. It’s Cost-Effective and Efficient

One way how digital marketing helps a business, especially one with limited resources, is that it’s way more cost effective and more efficient than traditional marketing. Rather than spending hundreds of thousands of dollars bombarding the public with ads on television, billboards, or flyers that they could potentially ignore, digital marketing helps businesses target a specific demographic and saves them from wasting money on an audience that won’t buy their product.

In the end, that’s the purpose of digital marketing, to be more efficient and affordable than their outdated counterpart.

2. Reaches A Bigger Audience and Expands The Customer Base

When you’re digitally interacting with your audience, whether it be through social media posts or email newsletters, you’re developing a sense of loyalty and trust. It’s one of the simplest explanations of why digital marketing is important. By engaging with your customers, you can get an idea of what they actually want and then try to bring that to the table. Those good relationships that you develop with your customers are what will keep them coming back.

3. You Can Target A Specific Demographic

As mentioned in the first point, people often ignore the paper ads that surround them throughout their life. Still, people do enjoy a good advertisement that actually applies to them. Ads on Instagram and Facebook are unique, as they are usually targetted to a specific person based on age, geographic location, and other interests. For example, if you follow a lot of beauty accounts on Instagram, you’ll probably see more ads for makeup rather than hunting gear.

But that there is a great example of why digital marketing is important. By knowing your audience, knowing who you’re targeting, you are once again using your, possibly limited, resources to the fullest extent, without having them wasted on a forgetful and uninterested audience.

4. Data-Driven Campaigns

There are a lot of programs like Google Analytics that provide you with data after marketing campaigns that you can use to determine what strategies work for you and which ones don’t. By tracking and monitoring your data from those programs, you can determine what strategies will work towards your overall campaign goals, tweak the tactics that didn’t perform well, and save the rest of the guesswork that comes with traditional marketing.

5.  There Are A Variety Of Mediums To Use

It’s hard to pinpoint one simple answer when people ask, “what are the benefits of digital marketing?” It’s gaining customers, increasing traffic to your website, and raising brand awareness, among many other things. But how do you even do that?

The amount of ways to is almost overwhelming. As far as media, digital marketers utilize a variety of social media platforms like Pinterest, LinkedIn, Instagram, and Facebook. They can also drive traffic to their website through publishing content their own blog and create monthly email newsletters that will both hopefully convert that traffic to happy, paying customers.

Pay-per-Click (PPC) ads, the ones that appear on the top of the Search Engine Results Page, account for nearly 65% of clicks on Google searches and they are gaining more ground by the day. As effective as some of these methods may be, a lot of people are still getting creative and thinking of new and innovative ways to market their business online.

6. Gives SMBs An Advantage

If you have a small or medium-sized business or an SMB, you will probably have limited funds and resources. You have as much of a need to market to an online audience as the big corporations do, if not more. So how can digital marketing help your business? SEO (Search Engine Optimization) and digital marketing are great ways to level the playing field.

Digital marketing gives those SMBs the much-needed advantage. It’s one of the best ways to ensure the company can, not just survive, but compete with the bigger companies.

7. Builds Brand Recognition

Look at companies like Buzzfeed or Apple. Pretty brands, right? A big part of their brand recognition comes from their online presence. If you follow the accounts on social media or are even generally aware with their business, you’ll have noticed how often they are posting and interacting with their audience. You’ll see raving reviews from their customers and friends telling friends how awesome these companies are.

When your audience wakes up every day and the first thing they see is your new product, or an interesting article published on your company’s blog, or a funny photo of your employees, that sticks in their mind. You become an integral part of their digital and physical lives.


An online cycle begins with your customers where they see your ads, buy your product, and tell their friends. You develop a relationship with your customer that keeps them coming back. When they look at their phone the next day and go, “Oh, that’s where I bought those awesome shoes!” That’s the brand recognition.

Conclusion

Digital marketing is unique in that there’s a new trend to take advantage of every few weeks. In this year alone, we’ve had dozens of marketing trends, ranging from virtual reality and AI, to voice search and influencer marketing. All types of companies, from start-ups to large corporations, are learning about the importance of digital marketing today.

When considering how digital marketing helps businesses, it’s important to acknowledge that you’re meeting your customer halfway. They’re already on the internet, they’re already shopping online, so it’s best to make sure you’re the first website or advertisement they see when they’re checking their phone in the morning. The world is changing, use it to your advantage.

Curious about what type of marketing would work best for your industry? Click here or call (760) 632-7337!

LinkedIn For Your Business

LinkedIn is a beneficial social networking platform for business owners and  professionals to wanting to grow their business, connect with each other, seek new opportunities, give and get support, and to build relationships with clients, customers and partners.

LinkedIn is ideal for companies, small business owners, home-based businesses, freelancers and remote workers as LinkedIn not only helps establish business and careers but also allows business owners to be more connected to the global marketplace. LinkedIn is for the interconnection of professionals from all around the world. Worldwide, hundreds of million users are registered and connected through this social networking platform.

Unlike, Facebook and Instagram etc. where the focus is on friendship, LinkedIn is about generating strategic relationships, where quality matters more than  quantity.  How to Succeed on Instagram?

LinkedIn For Your Business

How to use LinkedIn?

Using LinkedIn is no more different than using any other social networks. Its popularity and benefits can be seen by the fact that one person logs on LinkedIn every second. This gives you an idea of the power of utilizing LinkedIn effectively.

The following are steps to get you started on LinkedIn:

  • First know how LinkedIn works.  https://www.linkedin.com/help/linkedin
  • Login to LinkedIn.
  • Make an attractive LinkedIn profile focusing on the benefits or services your business can provide to other members.
  • Once you complete the resume section, it is time to set up a business page which will be automatically linked with the resume in your LinkedIn profile.

To setup an attractive business page you will have to do the following:

  • Add a clear description of your brand or company. Brands with logos get 6 times more visits.
  • Attract more followers by adding easy links and creating a brand follow button.

How to find valuable LinkedIn groups for your company?

Different business groups can connect through LinkedIn, this connection allows the members to build beneficial relationships and connect with potential clients. Not all groups are equally beneficial, so you must determine which one is of your interests and more advantageous, so you can invest your efforts in the right place. While searching for a group, search on LinkedIn directly or you can also utilize Google. Another option is to ask fellow business experts.  

LinkedIn business promotions:

There are two main LinkedIn business promoting methods:

  1. Passive LinkedIn marketing
  2. Proactive LinkedIn marketingPassive LinkedIn marketing:

You can attract the customers, valuable clients and influencers by generating your connections and keeping your profile updated. This LinkedIn marketing approach can help your business a lot by:

  • Providing you the exposure to clients who are seeking your services and products.
  • Introducing your business to valuable clients who are otherwise difficult to reach.
  • Showcasing your business portfolio recommended by other members on LinkedIn.

    Proactive LinkedIn marketing:

Like any other business strategies, on LinkedIn you must participate more effectively and efficiently to get desired results. Linked advertising should be considered. Text Ads are a good way to start.  

https://www.linkedin.com/help/linkedin/topics/6156/6171/721

How to take advantage of LinkedIn to grow your business?

  • Regularly post status updates about your work and particularly any successes or wins. Includes posts on “how your offers or services can help others to achieve their goals”.
  • Join groups of your interest which are related to your business and participate in business discussions actively. Do not always discuss your business, but be a beneficial resource that other members can trust.
  • Invite members in your network and members of other groups to participate in other useful groups.
  • Build professional connections which are mutually beneficial for you and other members.
  • Paid LinkedIn advertising of your business can get your company in front of a massive business market quickly.
  • Paid LinkedIn membership gives an additional contact option. LinkedIn also offers a free trial to check the additional features before committing to a paid membership.

LinkedIn For Your Business

How to amplify your business on LinkedIn

To amplify your business through LinkedIn, here are some tips from experienced business leaders on LinkedIn:

  • Connect your LinkedIn profile with your other social networks.

There are many avenues to find members with similar interests (think Facebook, websites etc.) but these methods are not always enough. Connect these online networking resources with LinkedIn to provide your business more opportunities to be found by potential customers.  5 Ways to Build Trust with Social Media

  • Consider outsourcing your LinkedIn Business Page marketing

If you are not tech savvy or lacking in time, consider hiring an agency or consultant to build and manage your company page. This will help enhance your company’s approach to finding new potential customers, and a new culture can be established where members will contribute to a single mission.

  • Leverage already existing content stream

Utilizing successful status updates on other social networks to generate an impressive stream of content for your LinkedIn page and your personal profile.

  • Give value to followers

Your LinkedIn page must be designed around giving value to viewers of your interest through a steady stream of attractive, informative and insightful content.

  • Use monthly workforce reports of LinkedIn for trending on top of your local trends.

Work force report gives an insight for getting ahead of your business competitors. If you understand the ups and downs of your business economy, this will help you to reach your valuable customers and future employees.  

LinkedIn For Your Business

Get the Most Out of LinkedIn For Your Business

With hundreds of millions of members and still growing rapidly, LinkedIn is the world’s largest professional network. Use LinkedIn to connect to the professional worldwide to become more productive and successful. Ways LinkedIn can help you:

  1. Establish your professional profile and control search results for your name.
  2. Build and maintain your professional network.
  3. Find and reconnect with colleagues and classmates.
  4. Learn about other companies, and gain industry insights. Great or finding new clients and job seeking.
  5. Find other professionals in the same industry using groups to expand your knowledge and gain industry insights.
  6. Tap into the knowledge of your network and learn!
  7. A great place for companies looking to hire new talent.  LinkedIn is also a useful resource for discovering new career opportunities.

 

What Type of Marketing Works Best in Your Industry?

If you haven’t already noticed, the marketing game has changed dramatically over the last few years. What used to be print ads and commercials on the radio/ television, has now shifted to developing a strong online presence for your business. However, online marketing is not “one size fits all”. There are many different strategies to consider when marketing your business online and the right strategy can depend on which industry you are in. Here are three of the most popular/ effective types of online marketing and how different industries are successfully implementing them.

Search Engine Optimization (SEO)

As digital marketers, we would like to think that just about everyone has heard of SEO. Unfortunately, this isn’t always the case. Informed business owners often know it is important and many times pay marketers to help them with it, but not all of them know what it means. SEO involves using different tactics (link building, content optimization, ect.) to increase the chance of your site being found when a user using search engines like Google or Bing.

The vast majority of consumers are searching for products, services, and companies online long before doing business with them. If your website doesn’t show on the first page of the search engine results, there is a good chance that no one is going to find you.  Most people will search a different phrase to find what they are looking for before they will look on page 2. Why is that? Historically, Google has done a great job of providing their user with the desired information on the first page. Therefore, formulating the belief amongst users that if they don’t find what they are looking for on the first page, they may be searching for the wrong thing. Just think about the process you go through when searching online. Do you scan through multiple pages?

For industries such as banking and money lending, SEO is generally the go-to tactic given there isn’t much emotional appeal. Companies like Source Capital work hard to target the specific keywords they want to rank for and be found for. In the example below, you can see how Source Capital is optimizing their homepage for “California hard money loans.”

Source Capital uses their keyword phrase in the heading and also repeat the phrase throughout the page. They used the phrase “hard money loan” 20 times on their first page and also made great use of semantic keywords,  keywords that hold similar meaning to the phrase you are targeting.

Paid Search (PPC)

Another popular and effective form of marketing is paid search, also called pay-per-click, or PPC. This is a form of advertising where you bid for your ad to be placed on search engines results page, then you pay every time it is clicked on. Your ad listing is displayed on Google’s first page above the organic search results, allowing you to be found almost instantly.

Have you ever visited a website and then later noticed that the company keeps showing up in ads on other sites that you visit? This is a result of paid search marketing. This form of marketing allows you to target specific areas, term, and user habits. All this data is also trackable, allowing you to know what is working and what is not so that you can adjust your strategy accordingly.

For example, the company Smart Move has a very specific target audience – smaller landlords in need of a tenant screening system. They use AdWords to target the exact keywords that they want their ad to populate for. In the example below, Smart Move is targeting the phrase “tenant credit report”. When this phrase is searched in search engines, their ad is populated as seen in the image.

Social Media Marketing/Management(SMM)

Over the last decade, social media has become incredibly popular. This makes it a great platform for marketing. With social media, you’re able to reach countless people and target specific audiences.  Social media is an affordable marketing investment that has a high return on interest. It also allows you to interact with your target market, which most other forms of marketing do not provide an opportunity for. With social media, you can actually see the exact people that are interacting with your company’s ad.

Facebook allows you to target people by interest. In the example below, Kinobody is uses a sponsored Facebook video to tap into the personal feeds of users that have previously claimed to be interested in fitness and/or personal training. You can actually see that their ad was shared over 600 times, which helps expand the number of people that they can reach. As seen below, with 1.2 million views, Kinobody seems to be fairly successful with their campaign.

Email Marketing

Many people are already familiar with email marketing, and the benefits of leveraging this tactic as part of an overall marketing campaign. But while email marketing is nothing new to digital marketers, it is still agreed upon as a cheap and effective way to increase brand awareness and add additional revenue to the bottom line.

Email marketing can be extremely effective for retail companies, especially if they derive sales via e-commerce, as you will want consumers to be aware of any important online sales events and discounts.

In order to launch a successful email campaign, it’s important that companies have a good means of acquiring email lists and should avoid the temptation of purchasing their lists through third-party suppliers. This Orlando Audi Dealership site shows a perfect example of using a signup portal to curate email lists:

Don’t forget to segment out your audience depending on their stage in the sales funnel! Someone looking for a second purchase, for example, does not want to receive emails introducing your product or service.

While each form of marketing is valuable, knowing your industry will help you determine which strategy is best for your company. If you can develop an ad that plays to a consumer’s emotions you can find great success on social media. Create a strong ad that your audience can connect with. If your business lacks an emotional appeal turn your focus toward something like SEO or PPC. Conversely, if you want faster results, turn your marketing efforts to paid search. With trial and error, you can find the perfect combination of marketing strategies to reach your target audience, improve your conversion rate, and increase overall visibility and revenue.

If you’re interested in learning more about what marketing strategy best fits your business contact us today. We’re always happy to work with new clients to help them meet their marketing goals.

Programmatic Media

With the digital advertising landscape constantly becoming more competitive, it’s extremely imperative to be informed on what brands are doing to continue to captivate their audiences and woo new customers. It’s more important than ever to be relevant to your messaging. Programmatic Advertising is a new digital marketing trend that holds a highly effective solution to deliver the right messages to the right people.

Programmatic Advertising is a hot topic in digital marketing. In fact, IAB estimated by 2018 that programmatic could be up to 80% of marketing spend. Our friends at Centro estimate by 2017, Programmatic media spend in the U.S is going to be at $27 Billion. When first learning about it, it can seem confusing and overwhelming. NDMR wants to lessen the confusion and break it down for you with a high-level overview so you can understand the trend too.

After our San Diego Agency, New Dimension Marketing, and Research, spent a sunny morning at SDX’s Programmatic Media Workshop, we heard various perspectives from digital marketing professionals on the ad buying, publishing and agency side of programmatic. Traditionally, ad buying involved RFPs, insertion orders as well as people who had to heavily be involved in the negotiation process. Programmatic ad buying eliminates this and in essence, uses machines to buy ads. This is efficient for the advertising community as it eliminates mundane tasks humans have to perform, decreases human errors and gives us humans the chance to focus on more complex campaigns and campaign optimizations.

Types of Programmatic

Programmatic Direct/Automated Guaranteed/Programmatic Guaranteed

This type of programmatic is automated buying and selling using reserved inventory which is directly booked in the publisher ad server. It is done at high priority settings with fixed rates. Pricing and/or delivery of impressions is pre-negotiated and guaranteed rather than as an auction. What makes this programmatic? First of all, negotiation and fulfillment is automated and completed through platforms rather than manually. Also, since the deal exists in the same platform, you can make sure you’re not targeting the same audience on your “open market buys”, bringing efficiency to your overall buy. An advertiser would only use this type of deal when delivery is most important, and they are planning on applying a limited amount of targeting and optimization to the buy, but still want the benefits of programmatic listed above. The technologies used for these sales bring flexibility, automation, and ease for publishers and media buyers.

Preferred Deal

A form of Programmatic Direct with a fixed CPM negotiated directly between the publisher and the advertiser, but here, the advertiser retains a greater degree of control to decide which impressions they want to buy, via optimization levers or data. Ad Exchange sellers offer inventory to buyers before the inventory is available to others looking to buy in the Open Auction. Sometimes inventory is exclusively offered through Preferred Deals. Buyers can also wait until the Open Auction to bid. However, if you bid on a preferred deal you cannot also compete for the same impression in the Open Auction.

Private Marketplace/PMP/Private Auction/Closed Auction

These deals are more exclusive as an invitation-only auction with unreserved inventory. Typically, the most coveted publishers offer their ad inventory to a certain group of advertisers. This works as an open auction in pricing, typically with a floor price, and involves real-time bidding which depends on what advertisers are willing to pay. This type of programmatic allows advertisers to have a good sense of control of where their ads run.

The DL on Real Time Bidding

Real-Time Bidding (RTB) and Programmatic Buying are not interchangeable. RTB is one type of programmatic which means automatic bidding, selling and purchasing impressions for Display. This is all done as an auction. It involves several parties including a DSP (demand side platform), advertiser, publisher, and ad exchange. This demand-side platform helps advertisers decide which ad impressions to purchase. The DSP automates the ad purchase process, and this all happens milliseconds before a web page loads with the best bid serving the viewer the winning ad, making the process seamless. The DSP bids on impressions made available from an ad exchange.

As a Paid Search Manager, I found similarities between Paid Search and real-time bidding within Programmatic. Lorenzo Moreno of The Trade Desk said it best, “Instead of bidding for keywords, you’re bidding for certain times of the day.” When asked about why we should use programmatic he said, “You get to decide which impressions are most valuable to you”.

In Conclusion

There are multiple methods to execute your programmatic ad deals and it’s a growing part of our industry that is continually expanding and becoming increasingly prevalent for brand marketers as well as direct response campaigns. While Programmatic evolves, it’s an essential tool and trend to learn about to connect with and move audiences. After all, who doesn’t want to spend advertising dollars more efficiently and effectively?

5 Web Design Trends That Will Define 2017

2017 is almost here which means it’s time to start talking about upcoming website design trends. We can already start to see that 2017 will be a showcase of really impressive work. Brands are looking set themselves apart from other competitors and appeal to today’s consumer, who is always hungry for fresh innovative content. Here are a few of 2017’s design trends to watch out for:

1. Mobile Design is Here to Stay

2017 design trends

As people spend less time on their computers and more on their phones, companies are accommodating and prioritizing the role of the mobile phone when it comes to website design. This means that mobile applications are more popular than ever, and websites are being tailored to work for small screens.

2. Stock Imagery is Out; Authentic Photography is In

2017 Design Trends

This trend is our favorite. People crave authentic, heartfelt photography. Original photography connects to people and their emotions, while stock photography strikes consumers as exactly what it is: contrived, staged, goofy, and insincere. Good photography humanizes a business. Twenty20 is our go-to for anti-stock photos.

3. Original Type

2017 design trends

Like trends with video and photography, the type is getting larger than life in an effort to connect with a brand’s audience. Type is often overlooked facet of website design, when, in fact, it can actually convey a surprisingly strong message. 2017 will see a trend in dramatic, all-consuming type that dominates the page, perhaps even more than the website’s pictures.

For more information on typography visit our blog post Typography 101

4. The Domination of Video

2017 design trends

Video is so powerful because of its incorporation of so many forms of media and art. It also is able to appeal to numerous senses simultaneously. Video is set to be one of 2017’s most popular design trends. It able to instantly capture an audience, whereas pictures can appear dull in comparison.

5. Innovative Scrolling

2017 design trends
Scrolling was once used conservatively. These days, website designers are thinking outside of the box when it comes to scrolling. They are no longer using scrolling as a way to just get from the top to the bottom of a page, but as a creative function.

As you can see, 2017 is set to bring in some very big and very fun design trends. Now, more than ever, brands are getting as imaginative and artistic as possible in order to create an eye-catching website.

Related: 2015 Design Trends


Want to talk design trends? Give us a call. (800) 315-3057

Pokémon Go – A Local Marketing Tool

Okay I know, I know – you and the rest of the non-Pokémon loving world are sick and tired of hearing about this Pokémon Go nonsense. However, before you click that back button, give me a chance to explain how it has the potential of becoming the largest local marketing tool and ad platform marketers have ever seen. Yes, bigger than Facebook, AdWords, Snapchat, etc.… What other app actively gets people (even lazy people) out the door and in front of your business without it being the person’s intent, like Pokémon Go does? None that I know of. The following are ways Pokémon Go can become the largest local marketing tool and ad platform in 2016.

Block & Larder Pokémon Go Advertising Sample | New Dimension

IMPRESSIONS, IMPRESSIONS, & MORE IMPRESSIONS:

With over 30 million daily active users and the average Pokémon Master hopeful spending over 43 minutes a day on the app (almost more than Instagram and Snapchat combined), there are a ton of eyes to get in front of. It’s only a matter of time until Google and Niantic implement something along the creative lines of what is depicted below. These ads can be geo-targeted, only showing businesses within specified Kilometers from a gym or pokéstop.

mp

POKESTOP AND GYM PLACEMENTS:

Pokéstops and Gyms attract people from all around the city and speaking from personal experience, I have purposely chosen to go to bars like Monkey Paw Brewing, simply because it’s a gym. Come on, what’s better than being able to eat and drink all while taking down and defending a gym on Team Mystic’s behalf? That’s right, nothing! Again, it’s only a matter of time before Google and Niantic get smart and allow businesses to pay to be a gym. Pokéstops and Gym optimization may also become a thing – See the example below!

FLASH SALE OPPORTUNITIES:

Savvy sales opportunities are endless! You can make it as simple as telling your social followers “Catch a Pokémon in our store, and get 20% off your purchase!” or as complex as “Parties of 2 or more Team Mystic members get a buy one get one beverage!” (Just shooting out some testable ideas here) Also, if your business is already a pokéstop, you can do something like, “Get an egg at our pokéstops and get 50% off an appetizer.” I know I would frequent that pokéstop in hopes of snagging that 50% off egg!

PizzaGo

As you can see, Pokémon Go is bursting at the seams with local marketing potential and I wouldn’t put it past all parties involved to capitalize this on these revenue-driven ideas. It’s only a matter of time till marketing agencies in San Diego like NDMR start offering Pokémon Go ad and optimization management.

Your Business NEEDS a Website

A professional business website will give potential buyers and consumers the impression that there is a solid, reliable, and skillful team working behind the scenes at your company. Investing time in your website design will portray polish and expertise. It will show your buyers that you care, that you are relevant in a competitive industry, and that you take your work seriously. Here are three ways that a professional website will benefit your business:

1. A Website Connects Your Business to a Bigger, Wider Market

These days, more than 3 billion people use the internet. The majority of potential buyers are using the internet to seek out goods and services, whether through search engines or social media. The beauty of a professional business website with a strong design is that it is basically a digital brochure with round-the-clock sales staff.

2. A Website Allows You to Display Your Work

business website

Online review sites and social media offer potential buyers ways to get to know your business better and to cultivate a virtual connection with your business. Without a website, it will be more difficult to reach out to and impress your target audience. Your website allows you to show customers what you’re doing and how you’re doing it, along with instant updates.

3. Without a Website, You Risk Losing Business

Customers assume that any solid and successful business will also have a website. When a company doesn’t have a website, it confuses and inconveniences customers. They assume that the business isn’t willing to make that investment for some reason and they will quickly find an alternative who does. Customers want to be able to identify a business online before they think about parting with their money, so an online presence helps drive traffic to your physical business.

Tip: Make Sure Your Business Website is Responsive

The internet is the go-to for getting to know a business and potential customers will rely heavily on your company’s website. So all these things considered, isn’t it time you got out there and grew your business?

4. A Website Helps Track Consumers

Website analytics is a wonderful tool that many companies often forget to leverage. Having a website allows you to see how traffic flows on your site and how users interact with different website features. It is also a great tool for measuring ROI on marketing campaigns.

When you are able to map the online flow of consumer traffic, you can see what works for your business and what doesn’t. In addition, companies are able to see which pages have successful conversion rates and which pages need more testing! Once your team knows what pages work best for your business, you can duplicate that content on other pages.

Google Analytics is a free tool that can be installed to analyze this traffic and can provide strong insight into your website. Knowing this information can be an invaluable asset. Check out Moz’s guide on everything you need to know about using and installing Google Analytics.

5. A Website is a Platform for Market Research

Your website is a great resource for consumer’s to reach your business to provide product and service feedback. If a consumer feels they won’t be able to reach your business quickly to resolve any issues, they may be reluctant to give your business their money.

In addition, a website is a great way to conduct market research. Consumer feedback and accessibility is beneficial for your customers, but also for your business. Many businesses put part of their marketing budget toward focus groups. If you’re an entrepreneur who is starting your business via bootstrapping, you may not have the funds for focus groups.

6. A Website Builds Consumer Trust

Your website is the opportunity to show consumer’s what your business is all about. This is where you can write a mission statement and show your company culture.

Your website is also a place where you can display awards and certifications to increase credibility.

Building consumer trust is especially important in industries like real estate and finance. Even small logos of your certifications like the image below will help to establish additional layers of trust that will ultimately support sales growth.


Image credit: GoodLife Home Loans

Bonus Tip: If your website is still in the works, it’s important to have a simple but informative landing page. This page should allow visitors to provide their email address so they can be notified when your site is live. This will help build an email list before the site even opens, offers important information about your services or products that builds trust, and can be a fun way to test out different CTA’s and brand language!

Check out this real-world example of a coming soon landing page from Zacol, as well as this list of other great landing pages from websites under construction.

Want to check out the business websites we have created? Email us at contact@ndmr.com

I want it now. The increasing need for real-time engagement

Social media is an essential part of any brand’s online presence today, and the most common question we hear is, “How do brands keep up with consumers’ growing expectation?” The truth is, as our lives speed up so does our patience.  As brands have become more engaged and attainable, our need for quick response times has grown. Goodbye is the days of customer service departments, it’s now a culture.

Recent studies have shown 7 out of 8 messages to brands go unanswered within 72 hours and with consumer complaints on social media reaching 879m in 2014. It’s easy to see why 51% of brands are citing real-time social media engagement as their biggest challenge for 2016. As Brands begin to recognize these changes in expectations and ensure they have the resources to handle their customers’ expectations online, a fast response will lead to long-term consumer loyalty and engagement.

What are consumer’s expectations?

1NEW

As social media departments begin to overflow with messages, they’re finding themselves ill prepped to provide an exceptional customer service experience. In today’s market, your competitors are just a click away, it is vital that Brands begin to tackle this problem head on.  With 73% of consumers expecting a response and 53% in less than hour, this is not an easy task. Timing is everything. If a brand can manage to adapt to this need for instant responses, they will have built the right foundation for consumer loyalty. 

However, the biggest challenge in real-time engagement is a Brand’s ability to understand the level of engagement consumers expect. Social media does offer its own form of engagement but it is just that, social. While it may be possible to tag your favorite brand’s CEO, it doesn’t give the one-on-one interaction consumers are craving. This type of engagement can’t give the customer experience or the important data analytics like a well-defined and personalized real-time engagement plan can provide.

Key Strategy points- (1)

Now, back to the questionHow do brands keep up with consumers’ growing expectations?” Success in this new world of real-time engagement all boils down to a company’s mindset. Brands need to recognize that Social Media needs to become embedded in all aspect of their company’s culture. Investing the time to ensure every employee, every department is representing your brands new culture.

 

Why You Should Leverage Retargeting

If you have done any online shopping, you have probably seen retargeting in action. Retargeting works by displaying ads to website visitors who may have not converted, helping remind potential customers of products/services. Here is an example of the retargeting process.

1. Online shopper is searching for a new Seattle Seahawks jacket

SEARCH

2. Later in the day the user goes to check sports news to see when the next Seahawks game is. User is hit with a retargeted display ad.

DISPLAY 3

3.  User is then hit with additional retargeted display ads on two different websites

DISPLAY 1

DISPLAY 2

As you can see, retargeting is a powerful way to keep your products, and services in front of potential buyers. We believe retargeting is best used in addition to existing AdWords or content marketing campaigns.