5 Web Design Trends That Will Define 2017

2017 is almost here which means it’s time to start talking about upcoming website design trends. We can already start to see that 2017 will be a showcase of really impressive work. Brands are looking set themselves apart from other competitors and appeal to today’s consumer, who is always hungry for fresh innovative content. Here are a few of 2017’s design trends to watch out for:

1. Mobile Design is Here to Stay

2017 design trends

As people spend less time on their computers and more on their phones, companies are accommodating and prioritizing the role of the mobile phone when it comes to website design. This means that mobile applications are more popular than ever, and websites are being tailored to work for small screens.

2. Stock Imagery is Out; Authentic Photography is In

2017 Design Trends

This trend is our favorite. People crave authentic, heartfelt photography. Original photography connects to people and their emotions, while stock photography strikes consumers as exactly what it is: contrived, staged, goofy, and insincere. Good photography humanizes a business. Twenty20 is our go-to for anti-stock photos.

3. Original Type

2017 design trends

Like trends with video and photography, the type is getting larger than life in an effort to connect with a brand’s audience. Type is often overlooked facet of website design, when, in fact, it can actually convey a surprisingly strong message. 2017 will see a trend in dramatic, all-consuming type that dominates the page, perhaps even more than the website’s pictures.

For more information on typography visit our blog post Typography 101

4. The Domination of Video

2017 design trends

Video is so powerful because of its incorporation of so many forms of media and art. It also is able to appeal to numerous senses simultaneously. Video is set to be one of 2017’s most popular design trends. It able to instantly capture an audience, whereas pictures can appear dull in comparison.

5. Innovative Scrolling

2017 design trends
Scrolling was once used conservatively. These days, website designers are thinking outside of the box when it comes to scrolling. They are no longer using scrolling as a way to just get from the top to the bottom of a page, but as a creative function.

As you can see, 2017 is set to bring in some very big and very fun design trends. Now, more than ever, brands are getting as imaginative and artistic as possible in order to create an eye-catching website.

Related: 2015 Design Trends


Want to talk design trends? Give us a call. (800) 315-3057

Your Business NEEDS a Website

A professional business website will give potential buyers and consumers the impression that there is a solid, reliable, and skillful team working behind the scenes at your company. Investing time in your website design will portray polish and expertise. It will show your buyers that you care, that you are relevant in a competitive industry, and that you take your work seriously. Here are three ways that a professional website will benefit your business:

1. A Website Connects Your Business to a Bigger, Wider Market

These days, more than 3 billion people use the internet. The majority of potential buyers are using the internet to seek out goods and services, whether through search engines or social media. The beauty of a professional business website with a strong design is that it is basically a digital brochure with round-the-clock sales staff.

2. A Website Allows You to Display Your Work

business website

Online review sites and social media offer potential buyers ways to get to know your business better and to cultivate a virtual connection with your business. Without a website, it will be more difficult to reach out to and impress your target audience. Your website allows you to show customers what you’re doing and how you’re doing it, along with instant updates.

3. Without a Website, You Risk Losing Business

Customers assume that any solid and successful business will also have a website. When a company doesn’t have a website, it confuses and inconveniences customers. They assume that the business isn’t willing to make that investment for some reason and they will quickly find an alternative who does. Customers want to be able to identify a business online before they think about parting with their money, so an online presence helps drive traffic to your physical business.

Tip: Make Sure Your Business Website is Responsive

The internet is the go-to for getting to know a business and potential customers will rely heavily on your company’s website. So all these things considered, isn’t it time you got out there and grew your business?

4. A Website Helps Track Consumers

Website analytics is a wonderful tool that many companies often forget to leverage. Having a website allows you to see how traffic flows on your site and how users interact with different website features. It is also a great tool for measuring ROI on marketing campaigns.

When you are able to map the online flow of consumer traffic, you can see what works for your business and what doesn’t. In addition, companies are able to see which pages have successful conversion rates and which pages need more testing! Once your team knows what pages work best for your business, you can duplicate that content on other pages.

Google Analytics is a free tool that can be installed to analyze this traffic and can provide strong insight into your website. Knowing this information can be an invaluable asset. Check out Moz’s guide on everything you need to know about using and installing Google Analytics.

5. A Website is a Platform for Market Research

Your website is a great resource for consumer’s to reach your business to provide product and service feedback. If a consumer feels they won’t be able to reach your business quickly to resolve any issues, they may be reluctant to give your business their money.

In addition, a website is a great way to conduct market research. Consumer feedback and accessibility is beneficial for your customers, but also for your business. Many businesses put part of their marketing budget toward focus groups. If you’re an entrepreneur who is starting your business via bootstrapping, you may not have the funds for focus groups.

6. A Website Builds Consumer Trust

Your website is the opportunity to show consumer’s what your business is all about. This is where you can write a mission statement and show your company culture.

Your website is also a place where you can display awards and certifications to increase credibility.

Building consumer trust is especially important in industries like real estate and finance. Even small logos of your certifications like the image below will help to establish additional layers of trust that will ultimately support sales growth.


Image credit: GoodLife Home Loans

Bonus Tip: If your website is still in the works, it’s important to have a simple but informative landing page. This page should allow visitors to provide their email address so they can be notified when your site is live. This will help build an email list before the site even opens, offers important information about your services or products that builds trust, and can be a fun way to test out different CTA’s and brand language!

Check out this real-world example of a coming soon landing page from Zacol, as well as this list of other great landing pages from websites under construction.

Want to check out the business websites we have created? Email us at contact@ndmr.com

Why SEO? Understanding, Optimizing & Implementing

Problem: Let’s say you own a camping supply store and just launched your website. You have a ton of images displaying different types of items your store offers. Here’s the problem: Search engines can’t identify those images. They have no idea if that image is a picture of a tent or a picture of a German Shepard. That’s one way SEO is used. SEO efforts embed different tags and text on the back-end of your website to ensure search engines know exactly what you offer. This way, when people are searching for camping supply stores Google feels confident in bringing up your website because it knows it is relevant.

Implementing: When launching an SEO campaign we focus on two different strategies. Onsite SEO and offsite SEO. With onsite, our team makes sure your page has everything that would affect ranking factors. We recreate your content to use the most relevant keywords you want to rank for, update tags, add more thorough descriptions and make sure all of your URLs are search engine friendly. The second phase is offsite SEO where we make sure your page is being linked to from other reputable websites, utilize social media outlets/review sites, and really create overall buzz about your company.

Fact: By having a page that organically ranks high on search engines, you give consumers a vote of confidence. How many times did you search for a plumber near you and travel to the second page of Google? Most people would say never.

Why You Should Leverage Retargeting

If you have done any online shopping, you have probably seen retargeting in action. Retargeting works by displaying ads to website visitors who may have not converted, helping remind potential customers of products/services. Here is an example of the retargeting process.

1. Online shopper is searching for a new Seattle Seahawks jacket

SEARCH

2. Later in the day the user goes to check sports news to see when the next Seahawks game is. User is hit with a retargeted display ad.

DISPLAY 3

3.  User is then hit with additional retargeted display ads on two different websites

DISPLAY 1

DISPLAY 2

As you can see, retargeting is a powerful way to keep your products, and services in front of potential buyers. We believe retargeting is best used in addition to existing AdWords or content marketing campaigns.

Valentine’s Day Marketing Strategies

Valentine’s Day generates billions of dollars every year. If you aren’t taking advantage of this holiday to promote your business, you are missing out! Here are a few of our favorite campaign ideas for this holiday, broken down by some of the most popular industries.

1. Florists

Try out an email marketing campaign using existing customers you have in your database. The email should be sent out a few days before the holiday offering a percentage off of Valentine’s Day Roses. Be sure to mention the offer is only valid before/on Valentine’s Day.

*Note, including coupons or discounts with all of your emails to customers/potential customers will reduce the chance of being unsubscribed to.

2. Gyms

For the health-oriented consumer, try offering some sort of couples boot camp or couples challenge. Promote the event a few weeks ahead of time, and offer a gift card to a restaurant near the gym or a pair of movie tickets for the winners.

3. Online Boutiques

Due to shipping restrictions, campaigns for these business types should be initiated a few weeks in advance. Swap out social media cover photos and post articles about your Valentine’s Day gift ideas for him or her. Make sure people are aware of shipping deadlines. Post types similar to “Last chance to make sure your gift arrives before Valentine’s Day”, will be a helpful reminder for last-minute gift-buyers.

Typography 101

2016 is set to be a big year for typography. We thought it would be beneficial to shed some light on what exactly typography is, and how to use it to your advantage.

1. What is Typography?

Typography is the art of arranging type, and encompasses everything from digital type on websites to calligraphy. Many designers use different arrays of typeface to communicate a mood or add additional style to their designs.

2. How to Use It

The first step to take when choosing type should be to determine what the message is you would like your design to convey. Is the design for something professional, such as a doctor or attorney, or something more laid-back, similar to a coffee shop or boutique?

The more professional design should lean towards a “Serif” font (below)

Profess1

Whereas the less professional design would be better suited using a “Sans” type font (below)

Pross2

Another great way of using type to your advantage would be to adjust the spacing,  add color and try using different forms of contrast.

Example One:

Profes2

Example Two:

Profes21

In summary, good typography can make or break a website. Understanding the different characteristics of font families can help you effectively place fonts  to make websites,  banners and other forms of advertisements more visually appealing.

Make Sure Your Website Is Mobile Ready For the Holidays

Mobile has finally passed desktop use (Search Engine Watch) which means businesses will need put focus on optimizing their current websites to capitalize on the changes. A study done by comScore, shows searches made by a mobile or tablet have increased by 45%, while desktop has seen a decline compared to prior year’s data. Here are a few ways to make sure your customers have a mobile-friendly experience while holiday shopping this year.

1. Create and Adaptive/ Responsive Design
An adaptive design has the capability to detect what type of device a user is browsing on, and then generates a correctly sized page. A responsive design automatically adjusts to the size of the device the user is browsing on. Both are similar solutions that allow customers to visit your website no matter what they are browsing on.

2. Scale Down Your Design
A good mobile website has enough content to fill a screen and provide the user with necessary information, but not so much that it crams the page and leaves it unreadable. This also means making the size of your image files as small as possible to help your page load quickly.

3. Choose The Right Fonts
As simple as this sounds, a bad font can aesthetically ruin a website. Using a custom font can make your website stand out, but on a mobile device the time it takes to download those font types can actually impact the user flow. While waiting for a font to load, most users see a blank space instead of text. If you are really attached to a custom font, adjust your website’s code to display text in a default font and then re-render the page when the font has completely downloaded.

Whether you are ready for the holidays or not, shopping season is here. By creating a seamless purchasing process for your customers, you put your business in a good position to benefit from all of these changes and convert page visits into sales.

2015’s Top Design Trends

“Design is not just what it looks like and feels like. Design is how it works.”
― Steve Jobs

This year has seen such a burst of creative energy, and with it close to being over, we thought we would take a look at this year’s top design trends. Chances are you have probably seen some of these executed on your favorite websites.

1. No clutter
Brands moved away from the cluttered pages with overflowing amounts of information, and focused on a simple, easy-to-navigate interface. Just remember, having a design style that is too minimal is just as bad as being cluttered.
Dollar a Day

2. Large (high-res) background images/video
A lot of brands revamped this year and introduced videos, and large eye-catching images. The use of these bold and 3D backgrounds, is just one example of how design is evolving.
Purefix
Woodbuds

3. Parallax scrolling
The use of parallax scrolling makes a webpage more like an interactive journey. A great use of this style is Porsche. By using parallax scrolling, Porsche gives you a history lesson, in a current and original way.
Porsche

4. Typography
Designers have been going back to the basics, and perfecting their websites with dramatic typography. Used for much for than readability, typography can tie in a website’s brand and style.
Cirq

It’s 2015-Organize Your Team Online

Due to the high volume of virtual employees, freelancers and temp workers, companies have started introducing online collaboration tools in order for their teams to stay organized. Whether you’re a forty person team, or a ten person team, it helps having a central platform to make sure everyone is on the same page. Here are a few of our favorites.

1. Basecamp

If you’re looking for something user-friendly, easy to search on, and an emphasis on communication, opt for Basecamp. Created by a business that needed a non-confusing project management software, Basecamp offers an inside perspective as to what employees desire internally to quickly and efficiently complete tasks.

Pricing: $24.00-$149.00 monthly depending on the number of projects

2. Slack

Slack is an inexpensive solution capable of supporting anything from a small business to an enterprise. It offers a real-time dashboard with a direct messaging center and a straightforward task manager. Slack allows you to break up into teams, in order to streamline projects and ensure overall organization as projects transition into different departments.

Pricing:$0-$15.00 per user monthly

3. Asana

Asana was created by the co-founder of Facebook, who clearly knows a thing or two about the nature of a startup. It ranks as one of our favorites because of its customizability. Asana offers the ability to assign tasks to co-workers, set goals, create deadlines, and organize the structure of a project in a way that makes the most sense to everyone involved.

Pricing (Premium): $21.00-$834.00 per month paid annually

Google Launches New Program Aimed at Home Service Industry

Google recently announced a new feature in AdWords Express – Home Services Ads, which will allow local businesses to be ranked on top search pages. As far as Google tools go, this service will play a critical roll in boosting traffic on a more targeted and personal level.

google-home-services-ads-locksmith-e1438251086503-800x411-800x411
Similar to websites such as Yelp and Angie’s List, users have the ability to rate, review and call the businesses. Additionally, users will also be able to submit requests directly through the ad. The feature aims to attract members of the home service industry, such as plumbers, locksmiths, house cleaners, and other types of handymen.

In order for a business to qualify for the search listing, the applicant must go through a thorough background check, which may require proof of business licences, and up-to-date insurance policies. Should the application be approved, Google will create a business profile that will be displayed directly on the search engine.

While still in the initial stages of testing, the feature will only be available in the Bay Area.