Think Big Picture, Increase Social Media Engagement

Despite what you may think, there is more to life than getting likes. This is true for personal accounts, but even more so for a business’ social media presence. Social media marketing enables you to directly connect with your audience, and turn them into your customers.

This article will discuss how to start increasing engagement.

It is overwhelming to manage many networking websites. This makes it essential to research what is best for your product or service. You will save time, money and effort by focusing on which social media platforms are most optimal for you. Once you know, master the flow of communication from that source. Remember: social media is ineffective without engagement.  

Social media ideas and tactics have become more sophisticated. We know there are countless benefits from having strong social media engagement. We also know that people spend more than 30% of online time is spent browsing social media. In response, people generated a social guide for how to increase Facebook likes, how to get blog followers and more. These online tools are helpful to explore when getting started.

Let’s Get Social

Social media interaction requires more effort on your end than most people think. Identifying your top performing platforms can be challenging. Creating goals and tools to analyze the success of your posts is also difficult. One of the top social network sites right now is Instagram. Instagram defines Impressions as “the total number of times all of your posts have been seen,” and Reach as “the number of unique accounts that have seen any of your posts.” Instagram has built-in tools that allow you to analyze these factors. In addition, they track profile views, website clicks, and email clicks. Applying these metrics to other platforms, we can assess overall engagement and progress.

Having a large number of followers looks professional. However, reaching 20,000 people is more important than having 20,000 followers, if your impressions convert those people into paying customers.

Brand

The best place to start increasing engagement is building your brand. It needs to be consistent, uniform and recognizable without your logo. This is a key element so your followers can easily identify and get a true feel for what you value as a company. Timing in posts and comments also contributes to your brand by reminding followers that you are always there and always working.

Next, start the conversation with your audience, and be attentive to their responses! By referencing current events or trending topics, your company will appear in Discover pages. You want to create, post and promote content that is unique and evergreen. Increasing post frequency will increase organic growth and strengthen PageRank. Research shows that people watch over 100 million hours of videos daily on social media. If you can create captivating videos, take part in these hours to extend your impressions. A variety of posts is important, but ones with images should outnumber those without.

Audience

Once you start consistently posting brand content, get to know your audience. Research your demographic to find their interests off social media and cater to that. You can inspire a reaction by publishing content your audience enjoys and wants to see in their feed.

Engage, Engage, Engage

There are many other great ways to engage with your followers. You can respond to comments, tag followers in posts and create hashtags. Engagement is a two-way street, so when your audience reaches out, you need to respond in a timely manner. Make it easy for people to engage with your company, and ask them to! Hashtags help build a community and enable you to directly communicate. You can use them to answer questions or promote upcoming products. Hashtags should be unique, memorable, relevant, short and simple.

A final idea to get more followers engaging on social media is to join and contribute to groups and forums. Participating in other networks of people and companies makes your brand more public. This increases your reach, builds relationships and makes your company known. Sharing relevant content from other businesses strengthens engagement with that company and their network of followers.

Takeaways

  • Know which social media platforms to focus on
  • Conduct research to know who your audience is and what they want
  • Be consistent with your content and timing of posts
  • Customer feedback and analytics are helpful
  • Reach is more important than social media followers

Engagement at NDMR

Monitoring all of these details can be strenuous and time-consuming. To inquire about our social media services here at NDMR, visit our Services Page or send us an Email.

 

SEO Expert Services, What To Look For

Ranking for keywords has become its own search engine discipline. As a result, SEO experts services have increased in demand due to their ROI contribution. Why? Because 92% of internet users use a search engine. Having an SEO expert services allows your site to rank for keywords related to your business. You need an SEO expert to help you gain organic traffic.

This article will help identify what to look for when selecting SEO expert services.

You might have an SEO strategist but need to upgrade to one who produces better results. You may question the benefit of bringing an SEO expert on your team. Search Engine Marketing has become so competitive that you need a specialist. You can’t compete for organic traffic without an SEO expert. We will now explain the qualities to look for in a Search Engine Optimization expert.

Services

If you’re searching for qualities of an SEO specialist online, you already have a general idea of what they do.

But are you aware of exactly how much they should be doing to improve the efficiency and reach of your website?

You must educate yourself on SEO services to get your desired results. Certain skills will improve your page rank and boost traffic to your site. Consequently, this results in more customers and opportunities for you. Sounds great, right?!

A good resource to boost up your SEO knowledge is moz.com. Rand Fishkin is a leader when it comes to SEO and he posts valuable content on the Moz blog. To name every skill your SEO strategist should have would fill a library. Therefore, we will focus on a few important aspects. The team at NDMR has identified the following as vital SEO aspects:

  • Establishing your organic presence
  • On-page optimization
  • Content marketing
  • Link building
  • Metric analytics

These foundational aspects of SEO can take your website from functional to optimal.

Levels

We can divide ability into three levels:

  • Fundamental
  • Professional
  • Expert

Fundamental

A fundamental specialist will focus on “on page” optimization. They put effort into using the keyword in the title, meta description and content. They will also add internal and external links while making sure they have a nice header image. Hence, you will pay less for a basic specialist but may not get the desired results.

Professional

First of all, you will see more of an emphasis on research and analytics. In addition to an on-page focus, a professional will have a list of keywords and track page performance. They do page and keyword edits to help optimize for page rank. This also requires more investment than a fundamental specialist. Therefore, professionals put more time into their projects so they earn higher wages. But, paying for a professional will get you better results.

Expert

An Expert has systems that ensure results. They focus on these variables when creating keyword lists:

  • Keyword
  • Volume
  • Difficulty
  • Competition

Experts select keywords that are ideal for the client’s domain authority. They pick high volume keywords with preferred competition. This allows clients to get the best page ranking for their website. Competitor and SERP analysis help develop a comprehensive strategy for the client. Experts make it clear where the client should focus their efforts. They even help discover which product/services the client can rank best for. Most of all, SEO experts identify your true competition and allow you to compete with them.

Takeaway

  • Investing in SEO increases ROI
  • Organic traffic relies on the aptitude of your SEO efforts
  • Hiring an SEO expert will allow you to compete for organic traffic

NDMR SEO Expert Services

Finding SEO Expert Services that meet your business needs can be a challenge. If your organic web traffic is sputtering, NDMR can help. By performing an audit and creating a strategy, we can increase traffic for your business.

Visit Our Services page for more info.