A Prediction Of Digital Marketing Trends In 2019

The average American now reportedly has an attention span of eight to twelve seconds, according to a study by Microsoft. The study theorized that this is a result of the increased use of mobile devices and social media. Because of this, most brands are seeing a decline in all forms of engagement and have had to adapt their techniques in order to properly reach and interact with their audience. It has become normal in the digital marketing and SEO community to expect the lightning-fast changes in online marketing trends.

 

Digital marketing has really had to step up its game. Consumers are able to detect propaganda and disingenuous content now more than ever and, every year, certain digital marketing trends that the industry had once depended on become irrelevant and ineffective. For example, as of August 2015, roughly 200 million people had installed ad blockers. This seriously hurt many marketers who had invested in paid advertisements.

To combat all these ever arising problems, companies have had to find ways to build trust and authenticity in their brands in ways that will create customer loyalty and increase social engagement. Every year, the SEO community has to evolve and develop new digital marketing trends and tactics in order to keep up with the consumer and stay relevant.

Last month, we published a post that gave a recap of the digital marketing trends for 2018. Now, we’re going to discuss what’s new in SEO in 2019.

Video Marketing and Live-Streaming

YouTube is America’s most popular social media platform, with an estimated 73% of Americans using it. But other websites such as Twitch (a popular live streaming video platform) and Facebook are climbing up the ranks in the video marketing industry. Video marketing has been on the rise for years and is even considered to be one of the most influential SEO trends today. The fact that mobile-users are closing in on the 5 billion mark, this is not particularly surprising.

Research has shown that video marketing can drive conversions, increase backlinks, and spread brand awareness. Plus, with the phones in our pockets becoming increasingly more advanced, producing high-quality video content is easier than ever. Accessibility has always been an important factor in consumer engagement and videos are arguably the easiest content to consume. One of the most influential digital marketing trends in 2019 will be taking advantage of this bite-sized advertising technique.

Personalized Content Marketing

We’ve been very vocal about how highly we value content marketing at New Dimension and how important it is to properly optimize it. But it’s not just us. Research shows that adding content to your site can bring 7.8 times more organic site traffic that websites without it. But personalized content marketing is quickly becoming one of the most valuable digital marketing trends. Businesses can produce content based on their audience’s, and even a specific individual’s, interest and preferences. All this information can be found through a variety of data that is collected through different interactions with a consumer.

Whether this is through blog posts, exclusive products, or emails, personalized content marketing can be invaluable to a company. It has been shown to promote brand recognition, advance customer loyalty, increase the chance of engagement, and improve the customer experience altogether. After all, digital marketing is about working smarter, not harder.

ChatBots

Essentially the AI version of the ‘Live Chat’ feature on a website, ChatBots are an automated response feature, a sort of simulated representative, which are designed to provide website visitors with the instant support with what they need, whether it be information or a service. This up-and-coming digital marketing trend is set to save online businesses billions of dollars. What’s better is that, like all digital technology, ChatBots become more advanced and more human-like every year. We have even reached a point in this technology where a person does not always realize that they are communicating with a “robot.”

 

A survey by Oracle has shown that 80% of businesses will be implementing ChatBots into their website by 2020. This is due to the numerous benefits that ChatBots and other forms of AI provide. Instead of speaking with a human, customers will be speaking with an automated employee who can meet their requests with speed and accuracy. This technology is also rather helpful in collecting and analyzing customer data and behaviors, which can be extremely valuable to a company.

However, with all new technology, there are some potential dangers that have to be considered. Although ChatBots can be set to operate 24/7, they will need to be monitored during these times, at least until they are fully trained to respond to all inquiries. AI ChatBots also have the potential to perform tasks perfectly, but this is not always a guarantee. These bots are not considered exceptionally talented when it comes to being ‘put on the spot’ or acting in unfamiliar situations. Even though our day to day lives are becoming more like an 80s Sci-Fi movie all the time, our AI, and thus our ChatBots, is not fully autonomous. At least, not yet.

Influencer Marketing

Influencers can be considered actual celebrities or popular bloggers, YouTubers, Instagram stars, or any other person who has influence over a large audience. One of the more recent digital marketing trends has been utilizing these influencers. Businesses and marketers have found success in recruiting these people to promote their product in different ways throughout their social channels. Consumers are now so aware that they can detect propaganda and blatant advertising when they see it. That’s what makes influencer marketing so effective. It’s a unique form of advertising that the audience trusts, as it appears more authentic.

 

Marketing Trends in 2019

The public is repeatedly hit with impersonal and irrelevant digital advertisements. So hearing an endorsement or “opinion” of a person’s favorite online persona is much more meaningful to them. Influencer marketing, like video marketing, is one of those digital marketing trends that are particularly successful in building a greater relationship with its audience.

The downside to influencer marketing is that you do have to remain rather consistent with it. Once you stop employing an influencer, that visibility that they brought to your brand ends. That’s why consistency is important with influencers; the impact of just one post or share is not going to be as impactful as a series of themed posts.

Marketers tend to measure the success of an influencers post based on the number of audience engagement. We tend to over-value things that we can see, and this isn’t necessarily related to a post’s success. But although social shares do not produce the most valuable results and are not particularly correlated with search value, they do a good job of telling you which headlines are performing and what content your audience enjoys in general.

Although there are definitely certain social media platforms and digital marketing tactics that will always be valuable, and keeping up with what’s new in SEO is vital, it’s still important to keep in mind the demographic that you are trying to communicate with. After all, one of the goals of digital marketing is to find the most efficient and cost-effective way to create customer loyalty and to attract organic search traffic.

For example, if you’re looking to reach an older demographic, Facebook will be a great medium for you, since 41% of Facebook users are over the age of 65. But if you’re wanting to reach a younger demographic, Instagram is where you’ll shine. More than 60% of all Instagram users are between the ages of 18 and 34. Rather than spread yourself thin over a large variety of platforms, it’s best to find fewer specific areas to focus your efforts.

The vast majority of our population checks into cyberspace every single day. So if you are ever going to get your brand out there and have your message received, that’s where you’ve got to be. What’s more is that, if you plan on competing with the millions of other businesses there, you’ve got to lead the pack.

A Recap Of SEO Marketing Trends in 2018

Every year, every quarter, every month, digital marketing sees new trends. In this ever-changing industry, if you’re not one step ahead, you’re already behind. In the past year alone we saw a new Google Search Console, Google Algorithm Update 2018, and many other changes to the way we reach consumers. Google also rolled out new updates that included mobile-first indexing, page speed as a Google search ranking factor, and a drop in snippet lengths. This is all towards Google’s goal of improving the online searchers’ experience. Those working with SEO have had to make great efforts to keep up with the constant change.

Why Follow SEO Marketing Trends?

The consumers’ behavior and priorities are always evolving, as well as the way they engage with brands. And when the consumer changes, so must the way companies market to them. People have learned that there’s no need to waste money on out-of-date SEO marketing strategies. By keeping up with the most recent SEO trends and techniques, you can ensure that your company wins a spot on the top of the search engine results page. If you can get on the top of the SERP, you’ll get more traffic to your website, improve your online presence, build your brand, and consequently convert more customers.

With 2019 finally here, we thought we’d go back and take a look at the most popular SEO trends from 2018.

Video SEO

Forrester Research found that, in 2018, having video content on your webpage made it 50 times more likely to get organic page ranks than plain text results. In fact, by 2022, internet video streaming and downloads will take up 82% of all online consumer traffic.  Visual content has been shown to increase click-through rates, double search traffic, and attract more inbound links.

Video SEO

Last year, digital marketers made great efforts to optimize video content for SEO. The goal of video SEO is to create viral content; stuff that people want to share, will get backlinks, and that will convert new customers. The importance of video SEO stems from the necessity of having all forms of high-quality content that consistently garnishes backlinks over time. Although it had been previously overlooked, in 2018, digital marketers stepped up their video SEO game.

Speed It Up

In August, the Google algorithm update 2018 made changes that involved the more technical side of SEO. Page speed became an influential Google search ranking factor for mobile search queries, as Google wanted a faster mobile experience for its users. Many sites were greatly affected by the update and had to quickly implement new SEO practices, such as enabling compression and minimizing JavaScript, in order to keep up.

Thankfully, Google did not leave us in the dust. They hooked us up with numerous new tools, such as Lighthouse and the Chrome User Experience Report, that help monitor and optimize speed up your site. For reference, Google says that good site speed is under three seconds. But the faster your page loads, the better!

Voice Search

In 2018, the Virtual Digital Assistant (VDA) Market was worth about $5.21 billion, with nearly 40 million Americans owning some sort of smart speaker. As the systems become more advanced, people have become conditioned to rely on virtual assistants such as Apple’s Siri, Amazon’s Alexa, and the Google Assistant to manage their lives. Since the VDAs have developed more distinctive, human-like personalities, people have found it easier to integrate them into their everyday lives.

Content Optimized For Voice Search

In order to be utilized by a VDA, markets must make sure that their content is optimized to answer voice searches. To do so, the content must be able to easily answer the search query, but in a conversational manner, created specifically for the searcher’s intent. Long-tail keywords and phrases are highly recommended.

Here are some tips on how to optimize your content for voice search.

Mobile-First Indexing

According to Statista, by the end of 2018, 56% of organic search engine visits in the United States came from a mobile device. As such, in March of 2018, Google started implementing mobile-first indexing, essentially rewarding sites that have mobile versions available. The Google algorithm update 2018 prioritized sites that are mobile-friendly over those that are not, meaning they placed them higher up on the Google search ranking. Now, the mobile version of your website is the primary version presented on the search engine results page.

Mobile-First Indexation

To find out if your site is mobile-friendly, click here!

New Google Search Console

This past year, we were gifted with a new Google Search Console. The program makes it easier to optimize a website so that it ranks well on Google. The console allows you to see how well your site is performing overall, the status of index coverage and how you can improve it, your mobile usage metrics, and a broad report of all the data that applies to your website’s presence on the search engine.

For local businesses, the Google My Business app is a great way to manage your business’ presence on both Google Search and Maps. The app lets businesses edit contact information and location, add photos, and see the metrics of where your customers are coming from. It also allows them to engage with and monitor their customers through reviews, which is extremely important for local businesses.

In conclusion, as much as Google works hard to help the searchers, they work hard for us too. Digital marketers understand that search engine optimization is a key factor in the success of your company. By staying up to date on the latest SEO trends, you ensure that your business never falls behind. At least until the next update.

The Importance of Google Reviews for Local Businesses

As a society, we depend greatly on Google. When we need information, we go to Google. When we need to find another website, we go to Google. When we want to make a purchase, we go to Google. It’s sort of the internet’s bread and butter. In fact, every day, Google processes over 3.5 billion searches.

Knowing that, it’s easy to see how a business’s online presence is heavily linked to their success as a whole. Whether it be blog posts, podcasts, social media profiles, or company websites, online exposure can make or break a company. In the past few years, we’ve seen Google business reviews play a bigger and bigger role on whether your site gets more visibility and you get more customers. A company’s Google business ratings and reviews end up influencing the consumers’ decisions to engage with the company and/or purchase their produce.

What Are Google Business Reviews?

Google business reviews are a way for people to write public reviews of businesses they’ve used on the internet, where other people can view them and business can respond to them. The Google ratings and reviews provide both the business and its customer with valuable, measurable information and feedback on the customer’s experience. They are presented as an overall rating (out of 5.0) and the total number of reviews and are found next to your Google Maps listing.

So why are Google business reviews so important? Well, believe it or not, all forms of online reviews have the power to influence the behavior of your consumers. For example, businesses with a rating of 4.0 or higher are, statistically, more likely to convert customers than those with lower ratings. Online reviews are a unique way for consumers to validate and justify their online purchases.

In some instances, companies have noticed that their Google reviews have disappeared. This is mostly due to inactivity, however, there are other factors that influence Google’s decision to remove the reviews. If this the case for you check out our helpful guide on how to keep your Google reviews and how to get them back if you’ve lost them.

Google Reviews For Local Businesses

What Is Google My Business?

Google My Business is a free tool that allows a business to create and manage a company profile as well as interact with their customers. Companies provide a variety of information on their business, such as the official website, contact information, products and services offered, operating hours, and the story of the business. This is the tool that companies use to view and respond to customer reviews.

Google My Business makes companies accessible to features such as Search, Maps, and, of course, reviews. Customers also consider companies verified through Google My Business as being more trustworthy and reputable. It is necessary for any company with an online presence.

To create an account, download the Google My Business app for iPhone or Android!

Benefits of Online Reviews

Studies from BrightLocal show that 91% of millennials trust online reviews as much as personal recommendations. So clearly, Google’s ability to provide reviews from actual customers acts as a company’s free credibility boost.

Research shows that an abundance of positive Google reviews, especially for unfamiliar businesses, helps increase brand trust, increase online exposure, can convert more customers, and directs more traffic to the company website. Companies with more Google business reviews are ranked higher on the SERP and are prioritized on the map pack, which we will elaborate on below.

Negative Google Reviews

Unfortunately, customers with bad experiences with the company are also more likely to leave reviews than customers with good experiences.

Customer Service Statistics - Google Reviews
Yet, although positives are preferred, negative reviews have their benefits too. When a customer leaves a negative review of a business, the company can see the areas that they need to improve upon and can then put an effort into enhancing customer experience. New Dimension recommends responding to a bad review within days of receiving it. This is an opportunity to resolve any issues mentioned by the customer.

Not only does responding to negative Google reviews offer the opportunity for you to provide your own perspective of the matter, but it also shows the customer that you value their opinion. Furthermore, when you respond to negative reviews, you’re not only speaking to that one particular customer but also other potential customers.

Google Map Reviews

As we mentioned above, one of the benefits of Google business reviews is the ability to rise through the ranks in local SEO. This is because, when your business is pulled up on a local Google search, it will be accompanied by your Google business ratings and reviews. This is often a person’s first impression of a business.

See, there are two sections that show up on the local search engine results page. The first part of the SERP is occupied by the local 3-pack, or the “map pack,” and the second is the organic search results. The map pack shows the top three local results under that category. A map pack would come up on a search such as, “coffee shop Encinitas.”

Google Map Pack Example
In this example, Lofty Coffee, Philz Coffee, and Ironsmith Coffee Roasters are the top-listed local coffee shops in Encinitas, California. A business is placed in Google’s local 3-pack if it has services in that particular territory, has high rankings, tons of Google Map reviews (at least compared to other local businesses), a complete Google My Business page, and has SEO or PPC strategies in place that have it ranked on the first page of Google. However, out of all those factors, a business is most heavily influenced by their Google business reviews.

The map pack is valuable to consumers because it provides immediate options for communication: the name of the business, a link to the website, as well as the address and phone number. Along with that information, Google includes the number of Google Map reviews and the overall rating of the business, for example, a 4.3 out of 5.0.

At the end of the day, Google Business Reviews give local businesses a chance to fairly compete with, and even outshine, bigger corporations in the area without spending a dime. Although traditional SEO practices are certainly important to a company’s success, investing time and effort into collecting and managing customer reviews will only benefit your business. For SEO services, both traditional and non-traditional, call New Dimension Marketing and Research or visit our website!

How To Optimize Blog Posts For SEO

As content continues to be king, in order to run a successful digital marketing campaign, companies and marketers need to consistently publish quality blog post content on their website. However, these blog posts would be basically useless if no one saw them or was even searching for them. That being said, knowing how to optimize blog posts for SEO could mean the difference between a successful and unsuccessful business. Content writing is one of the SEO best practices that can really help your website and your blog post start to garnish rankings.

Unfortunately, most bloggers and webmasters don’t apply the practice and disregard SEO. That is why there are over 644 million websites in Google’s index and only a fraction of them make it on the radar.

Now let’s take a deeper look at how to optimize content for SEO.

1. Truly Know What You’re Talking About –

Before starting to write, there are two things you should consider. First, be sure to clearly identify the goal of the blog post and research it thoroughly. Whether the goal is to sell a product or educate the audience, people can smell BS from a mile away and can tell if a writer doesn’t know what they’re talking about. Make sure to be educated on the topic before even beginning to try to put it into words. When actively learning how to write blogs for SEO, this is always the first place to start. Do the necessary research and be elaborate.

Second, Google ranks websites higher when they deem them as best matching the user’s “search intent,” which is what that person is looking for when they’re using a search engine. When readers get the information that they’re looking for, they often spend more time on your site, are more engaged with the article, and are far more likely to share it with their friends/colleagues. These are all behavioral factors that are often correlated with high rankings and more visits.

If a user reads the entire blog post or watches a featured video, Google will consider the page to be relevant in a specific search query and is more likely to rank it higher on the SERP. This is because the dwell time, or the total time they spent on the site, was longer than time spent on competitors sites publishing about this same topic. Conversely, if a user navigates to your post or site through a search engine and immediate bounces back to the search engine results page (SERP), Google may begin to think your page is not as relevant to the given query as they may have previously thought.

By engaging the reader with accurate and relevant information, the content piece is more likely to get your blog post ranking and driving traffic.

 

2. Keyword Research and Density –

Through the lens of wanting to write a content piece that is currently relevant and being searched for, the keyword research phase is one of the most important steps in the content writing process. Following deep keyword research, you will be able to decide what keywords you want to target, based on data. The decided upon target keywords should be word or phrase that has a fair amount of search volume (which varies from industry to industry/topic to topic) and that you believe would fulfill the users search intent.

When learning how to optimize content for SEO, be aware that it is necessary to master the keyword research phase and optimization process before you are likely to be able to get anywhere (at least this is often the case for small brands/businesses). As mentioned above, the trick is to find keywords that currently have a fair amount of search volume and, through reading your article, will fulfill the searchers intent.

Are they looking for a recipe for a chocolate cake, directions to the nearest coffee shop, or a new bathrobe? For whatever they want, there are specific keywords that, when included in the blog post, will help Google deem it relevant and will be more likely to have a higher ranking opportunity, resulting in more engagement and traffic.

To help simplify your keyword research process, use tools like SEMRush or Google Adwords Keyword Planner to get an idea of what keywords you should be using. Most of the high-volume keywords and phrases being used will be fairly similar, but don’t be afraid to keep digging and find those long-tail (but still highly relevant) keywords. Don’t shy away from using related terms, different variants, and synonyms, or keywords that are semantically related in some way. Google likes when the content piece is complete and covers all the bases.

If the goal is to rank locally before nationally, the SEO best practice would be to include the location after the keyword. For example, instead of saying “Italian cooking class” change it to “Italian cooking class in San Diego.” Location identifiers can help your website or article rank better in local search results, even if the searcher doesn’t use a location identifier in their query (Google knows where you are and where you have been…) Adding a location as part of a keyword is an easy way to optimize content for SEO at a local level.

Sometimes, the highest-ranking keywords sound funny, like “best turf dogs” or “coffee San Diego” and it can be hard to include them in a text without it coming off weird. However, over time, it will be easier to work them in so they sound natural and fluid. Feel free to use prepositions to help with the keyword target flow, search engines like Google are pretty smart and can likely tell if you are just trying to stuff words where they don’t fit – so make it flow and make it feel genuine.

A word of caution: when the text is bombarded with the same keywords and phrases over and over again (this is known as keyword stuffing) Google will actually penalize the site – so don’t keyword stuff!

Remember to also include your target keywords and phrases in the title tags, meta description, header tags, and, if possible, at least once above the fold. The presence of these phrases in the meta-data is also a crucial search engine ranking factor that shouldn’t be overlooked when someone is first starting to learn how to optimize content for SEO.

3. Article Formatting –

There are typical formatting rules that will help someone learn how to do SEO friendly blog posts. People in the SEO game have learned that by taking a look at their competitor, they can get an idea of what Google is looking for and what formats readers prefer.

To start, search your target keyword and click through the top 10 SERP results and determine what kind of articles Google is currently ranking well. The top three results will get the bulk of all clicks, so take a look at how they’re formatting their posts and decide if it would be beneficial to emulate. Then take notes. Is the blog post in numbered lists? Sections? Are there a lot of photos? Is the article long or does it have a detailed infographic?

Whatever it may be that makes the page unique, the websites that are ranking on the first page of the SERP are doing something right. It couldn’t hurt to follow their lead and make yours even better!

4. Mobile-Friendliness –

Now that Google has moved to mobile-first indexing, having a mobile-friendly website is a very valuable digital asset. Given more than half of the people using search engines are doing so off their phone, you will want to be able to serve your content in an understandable way, to both desktop users and mobile/tablet user. That being said, it is essential that webmasters/bloggers optimized their content to be mobile-friendly. Certain platforms that are used to build websites, like Shopify, Squarespace, and most modern WordPress themes, already include automatic mobile format settings – which means less work for you!

Some ways to ensure that a site is mobile-friendly is to use dynamic font sizes that change based on the given viewport, increase the site loading speed by compressing any images, minify your code and CSS, use a simple theme, use a minimal number of plugins, and creating a design that can automatically adapt to any device screen. It would be smart to occasionally pull up the site on a tablet or mobile phone to make sure that it is running properly.

Check out this article on how to make your website mobile-friendly for more information!


Source: Statista

5. Internal and External Linking –

Both internally linking and externally linking can help move the SEO needle for your blog post. When internally linking, not only does it tell Google and the reader that your website has another page that may go deeper into a given concept, but it also helps spread the overall authority and link equity around your site.

External linking helps show Google that you are properly citing references and giving credit where it is due, while also allowing readers to view other sources that are writing about the same topic. Providing sources and a different perspective will help keep the article from appearing bias, and often makes a reader feel more confident in the source they are reading.

Furthermore, the link architecture, or the way internal linking is applied to a website, will not only allow search engines to find the site pages, but it will also enhance the visitor’s experience as they are more easily able to navigate through the website. Viewers will stay on a website longer and this will tell the search engine that your site has quality material.

As a rule of thumb, any time a source is linked, include an anchor text. The strategic use of anchor text is a great way to tell an audience what they’re being directed to and to allow the search engine to associate the correct keyword relevance for a given page. So, whether it’s to a third party statistic, a deep resource link, or simply to the homepage, use anchor text that is relevant to the destination URL.

This linking practice will also benefit the websites you are linking to. That being said, external linking could even help you earn organic backlinks from the site you linked to, as well as others from websites that may want to be linked to in the future (which will help your post rank even better.) Nothing beats some natural, you scratch my back, I scratch your back, blogging etiquette!

6. Crawling and Indexing –

In order for your site to be added to a search engine’s index and start ranking, it must be reachable and crawlable. When a website is crawled by Googlebot or another search engine spider, the search engine discovers and analyzes the page, and then attempts to determine where it should rank. These bots (aka web crawlers or spiders) will follow the internal/external links between pages, crawl through the meta-data, H1 tags, on-page copy, and alt-tags, as well as consider a large variety of other ranking factors.

If for whatever reason, search engines like Google are unable to locate and crawl your page, it will not be added to the index – ensuring that your site/pages are easily reachable is a crucial aspect to utilize when strategizing how to optimize blog posts for SEO. To expedite the indexing process, be sure to utilize the Google Search Console. The proper use of a sitemap and robots.txt can also help you lead the spiders in the right direction and ensure they know what to crawl and what not to crawl. 

 

7. Optimizing Images –

Putting images on a website can be beneficial in many ways. Although crawlers can’t see them like they do text, they can still be indexed under Google images – which can help enhance your overall ranking. It will also keep viewers on a page longer, extending dwell time, and give that page bonus points with Google. However, they won’t be very useful if they aren’t easily crawlable, so it’s extremely important to know that, when you are optimizing your content for SEO, be sure to include images with optimized alt-tags.

There are specific ways to label and present images so that they can help get a blog ranking. In some cases, optimizing these images can be nearly as valuable as the content being created.

First off, it’s important to make sure the keywords and phrases chosen are listed in the alt-tag and description. Besides the keyword in the metadata of the image, the file should also be a clear name and labeled with plain and descriptive language – which could be something like “man-sitting-in-tinted-black-car.jpg.” This is so that, when someone searches something of that nature, that image pops up and they will know what it is simply based on the file name, making the user more likely to trust the image and click it to be directed to the associated website.

Infographics are another great feature to include on a website. They are rising in popularity and can be helpful with your link building efforts (learn more here).

8. Topic Strategy –

When deciding on a topic to write about, find a topic that people currently want to read about or would be interested in reading. Make the post a popular resource in any way possible, whether that be making it visually appealing, include unpopular arguments, original opinions, and thoughts, or formatting it as a list. Do whatever is needed to get the ball rolling.

If short on ideas, start with looking at the biggest names in the industry. For marketing, several that come to mind would be Neil Patel, Hubspot, and Moz. Take a look at what they’re writing about and use that as an inspiration for new content.

While checking out a competitor or big company’s website, take a look at how consistent they are with content. Take notes on how they garnish backlinks or interact with their audience. Tools like SEMRush and Ahrefs are also useful when researching what keywords they are using for a specific topic.

9. Link Bait –

Linkbait content is content that has the potential to go viral and garnish natural backlinks. This type of content could be a funny video, crash-course guide, research project, or a stellar infographic. Basically, any content that people find valuable enough to share and link to. Although very difficult to do, writing linkbait focused content can garnish many desirable results in regards to your websites ranking and domain authority.

These 9 basic and actionable tactics are the first steps in optimizing your blog posts for SEO. However, optimizations are not one size fits all. Be sure to test, track, tweak, test, track and tweak again to be sure you squeeze all you can out of your article.

At the end of the day, the goal of writing a blog post is for people to read it, drive traffic to your website, convert the readers to customers, build additional brand awareness, and further engage and create a relationship with the audience. Despite the amount of work and time it might take to create a stellar content piece that ranks, it’s easy to see how knowing how to optimize blog posts for SEO could be a valuable skill to any business creating content.

7 Ways Digital Marketing Can Help Grow Your Business

In an ever-changing digital world, businesses are doing whatever they can to stay on top of the game. That means that traditional marketing is out, and digital marketing is in. It just makes sense, considering that the internet is such an important part of our lives. It’s both our mode of communication and our information. Life without it seems impossible.

Here’s a little something to put digital marketing in perspective: Twitter has 336 million monthly active users, Instagram has a whopping 1 billion, and Facebook takes the cake with 2 billion monthly users. Now imagine if your company made an appearance on the home page or newsfeed of a fraction of all those users. It’s easy to see how that could help your business. For every business that’s wanting to stay relevant, it’s easy to see why digital marketing is important. Still, we should take a look at the benefits of using digital marketing.

1. It’s Cost-Effective and Efficient

One way how digital marketing helps a business, especially one with limited resources, is that it’s way more cost effective and more efficient than traditional marketing. Rather than spending hundreds of thousands of dollars bombarding the public with ads on television, billboards, or flyers that they could potentially ignore, digital marketing helps businesses target a specific demographic and saves them from wasting money on an audience that won’t buy their product.

In the end, that’s the purpose of digital marketing, to be more efficient and affordable than their outdated counterpart.

2. Reaches A Bigger Audience and Expands The Customer Base

When you’re digitally interacting with your audience, whether it be through social media posts or email newsletters, you’re developing a sense of loyalty and trust. It’s one of the simplest explanations of why digital marketing is important. By engaging with your customers, you can get an idea of what they actually want and then try to bring that to the table. Those good relationships that you develop with your customers are what will keep them coming back.

3. You Can Target A Specific Demographic

As mentioned in the first point, people often ignore the paper ads that surround them throughout their life. Still, people do enjoy a good advertisement that actually applies to them. Ads on Instagram and Facebook are unique, as they are usually targetted to a specific person based on age, geographic location, and other interests. For example, if you follow a lot of beauty accounts on Instagram, you’ll probably see more ads for makeup rather than hunting gear.

But that there is a great example of why digital marketing is important. By knowing your audience, knowing who you’re targeting, you are once again using your, possibly limited, resources to the fullest extent, without having them wasted on a forgetful and uninterested audience.

4. Data-Driven Campaigns

There are a lot of programs like Google Analytics that provide you with data after marketing campaigns that you can use to determine what strategies work for you and which ones don’t. By tracking and monitoring your data from those programs, you can determine what strategies will work towards your overall campaign goals, tweak the tactics that didn’t perform well, and save the rest of the guesswork that comes with traditional marketing.

5.  There Are A Variety Of Mediums To Use

It’s hard to pinpoint one simple answer when people ask, “what are the benefits of digital marketing?” It’s gaining customers, increasing traffic to your website, and raising brand awareness, among many other things. But how do you even do that?

The amount of ways to is almost overwhelming. As far as media, digital marketers utilize a variety of social media platforms like Pinterest, LinkedIn, Instagram, and Facebook. They can also drive traffic to their website through publishing content their own blog and create monthly email newsletters that will both hopefully convert that traffic to happy, paying customers.

Pay-per-Click (PPC) ads, the ones that appear on the top of the Search Engine Results Page, account for nearly 65% of clicks on Google searches and they are gaining more ground by the day. As effective as some of these methods may be, a lot of people are still getting creative and thinking of new and innovative ways to market their business online.

6. Gives SMBs An Advantage

If you have a small or medium-sized business or an SMB, you will probably have limited funds and resources. You have as much of a need to market to an online audience as the big corporations do, if not more. So how can digital marketing help your business? SEO (Search Engine Optimization) and digital marketing are great ways to level the playing field.

Digital marketing gives those SMBs the much-needed advantage. It’s one of the best ways to ensure the company can, not just survive, but compete with the bigger companies.

7. Builds Brand Recognition

Look at companies like Buzzfeed or Apple. Pretty brands, right? A big part of their brand recognition comes from their online presence. If you follow the accounts on social media or are even generally aware with their business, you’ll have noticed how often they are posting and interacting with their audience. You’ll see raving reviews from their customers and friends telling friends how awesome these companies are.

When your audience wakes up every day and the first thing they see is your new product, or an interesting article published on your company’s blog, or a funny photo of your employees, that sticks in their mind. You become an integral part of their digital and physical lives.


An online cycle begins with your customers where they see your ads, buy your product, and tell their friends. You develop a relationship with your customer that keeps them coming back. When they look at their phone the next day and go, “Oh, that’s where I bought those awesome shoes!” That’s the brand recognition.

Conclusion

Digital marketing is unique in that there’s a new trend to take advantage of every few weeks. In this year alone, we’ve had dozens of marketing trends, ranging from virtual reality and AI, to voice search and influencer marketing. All types of companies, from start-ups to large corporations, are learning about the importance of digital marketing today.

When considering how digital marketing helps businesses, it’s important to acknowledge that you’re meeting your customer halfway. They’re already on the internet, they’re already shopping online, so it’s best to make sure you’re the first website or advertisement they see when they’re checking their phone in the morning. The world is changing, use it to your advantage.

Curious about what type of marketing would work best for your industry? Click here or call (760) 632-7337!