LinkedIn For Your Business

LinkedIn is a beneficial social networking platform for business owners and  professionals to wanting to grow their business, connect with each other, seek new opportunities, give and get support, and to build relationships with clients, customers and partners.

LinkedIn is ideal for companies, small business owners, home-based businesses, freelancers and remote workers as LinkedIn not only helps establish business and careers but also allows business owners to be more connected to the global marketplace. LinkedIn is for the interconnection of professionals from all around the world. Worldwide, hundreds of million users are registered and connected through this social networking platform.

Unlike, Facebook and Instagram etc. where the focus is on friendship, LinkedIn is about generating strategic relationships, where quality matters more than  quantity.  How to Succeed on Instagram?

LinkedIn For Your Business

How to use LinkedIn?

Using LinkedIn is no more different than using any other social networks. Its popularity and benefits can be seen by the fact that one person logs on LinkedIn every second. This gives you an idea of the power of utilizing LinkedIn effectively.

The following are steps to get you started on LinkedIn:

  • First know how LinkedIn works.  https://www.linkedin.com/help/linkedin
  • Login to LinkedIn.
  • Make an attractive LinkedIn profile focusing on the benefits or services your business can provide to other members.
  • Once you complete the resume section, it is time to set up a business page which will be automatically linked with the resume in your LinkedIn profile.

To setup an attractive business page you will have to do the following:

  • Add a clear description of your brand or company. Brands with logos get 6 times more visits.
  • Attract more followers by adding easy links and creating a brand follow button.

How to find valuable LinkedIn groups for your company?

Different business groups can connect through LinkedIn, this connection allows the members to build beneficial relationships and connect with potential clients. Not all groups are equally beneficial, so you must determine which one is of your interests and more advantageous, so you can invest your efforts in the right place. While searching for a group, search on LinkedIn directly or you can also utilize Google. Another option is to ask fellow business experts.  

LinkedIn business promotions:

There are two main LinkedIn business promoting methods:

  1. Passive LinkedIn marketing
  2. Proactive LinkedIn marketingPassive LinkedIn marketing:

You can attract the customers, valuable clients and influencers by generating your connections and keeping your profile updated. This LinkedIn marketing approach can help your business a lot by:

  • Providing you the exposure to clients who are seeking your services and products.
  • Introducing your business to valuable clients who are otherwise difficult to reach.
  • Showcasing your business portfolio recommended by other members on LinkedIn.

    Proactive LinkedIn marketing:

Like any other business strategies, on LinkedIn you must participate more effectively and efficiently to get desired results. Linked advertising should be considered. Text Ads are a good way to start.  

https://www.linkedin.com/help/linkedin/topics/6156/6171/721

How to take advantage of LinkedIn to grow your business?

  • Regularly post status updates about your work and particularly any successes or wins. Includes posts on “how your offers or services can help others to achieve their goals”.
  • Join groups of your interest which are related to your business and participate in business discussions actively. Do not always discuss your business, but be a beneficial resource that other members can trust.
  • Invite members in your network and members of other groups to participate in other useful groups.
  • Build professional connections which are mutually beneficial for you and other members.
  • Paid LinkedIn advertising of your business can get your company in front of a massive business market quickly.
  • Paid LinkedIn membership gives an additional contact option. LinkedIn also offers a free trial to check the additional features before committing to a paid membership.

LinkedIn For Your Business

How to amplify your business on LinkedIn

To amplify your business through LinkedIn, here are some tips from experienced business leaders on LinkedIn:

  • Connect your LinkedIn profile with your other social networks.

There are many avenues to find members with similar interests (think Facebook, websites etc.) but these methods are not always enough. Connect these online networking resources with LinkedIn to provide your business more opportunities to be found by potential customers.  5 Ways to Build Trust with Social Media

  • Consider outsourcing your LinkedIn Business Page marketing

If you are not tech savvy or lacking in time, consider hiring an agency or consultant to build and manage your company page. This will help enhance your company’s approach to finding new potential customers, and a new culture can be established where members will contribute to a single mission.

  • Leverage already existing content stream

Utilizing successful status updates on other social networks to generate an impressive stream of content for your LinkedIn page and your personal profile.

  • Give value to followers

Your LinkedIn page must be designed around giving value to viewers of your interest through a steady stream of attractive, informative and insightful content.

  • Use monthly workforce reports of LinkedIn for trending on top of your local trends.

Work force report gives an insight for getting ahead of your business competitors. If you understand the ups and downs of your business economy, this will help you to reach your valuable customers and future employees.  

LinkedIn For Your Business

Get the Most Out of LinkedIn For Your Business

With hundreds of millions of members and still growing rapidly, LinkedIn is the world’s largest professional network. Use LinkedIn to connect to the professional worldwide to become more productive and successful. Ways LinkedIn can help you:

  1. Establish your professional profile and control search results for your name.
  2. Build and maintain your professional network.
  3. Find and reconnect with colleagues and classmates.
  4. Learn about other companies, and gain industry insights. Great or finding new clients and job seeking.
  5. Find other professionals in the same industry using groups to expand your knowledge and gain industry insights.
  6. Tap into the knowledge of your network and learn!
  7. A great place for companies looking to hire new talent.  LinkedIn is also a useful resource for discovering new career opportunities.

 

How to Succeed on Instagram?

Are you trying to get more followers on your Instagram account? If so, you are in the right place. Instagram, is an extremely powerful social media platform used to share a brand’s visual story. Instagram has become a powerful digital marketing tool and many business want to know how to succeed on Instagram. But succeeding on the platforms means you first must build your Instagram followers.

Brands must share photos and videos that visually attract and engage users online. In fact, Instagram has become the fastest growing social media network which means that it is time to leverage the power of visual marketing on a mobile web.

Instagram can be used for sharing company updates, new product launches, behind-the-scenes images and much more. Further, Instagram is an ideal tool for building a brand’s identity and keeping the target audience connected with the company and its progress.

Here are some guidelines for how you can succeed on Instagram and gain more followers:

1. Tell a story

Your Instagram strategy must be based on a story. The photos you share must showcase products, customers, and the brand’s story. Brand messaging must be consistent with the requirements of the target audience. If these two aspects are correctly in place, you will be able to draft a winning Instagram strategy.

How to succeed on Instagram?

2. Use Hashtags

Instagram has different features when compared with other social media networks. Hashtags are one of them allowing users to find conversations of their interest easily. Brands can find customers who would have an interest in them. Search hashtags to engage with users who are talking about your industry or about your brand to attract a large fan following. This way, you will also be able to find industry influencers and expand your followers and following.

3. Focus on image quality

Images play a key role on Instagram. Don’t depend on Instagram filters for enhancing the quality and appearance of your images. You can use third-party apps for photo editing. Also, do not upload several photos at a time. Posting two to three photos per week is advisable.

How to succeed on Instagram?

4. Create a visually stunning profile

Instagram does not allow for too much detail. Your bio is just one line and there isn’t much that you can write about the brand. So, your profile in its true sense is your photo collection. Make sure that you use:
· High-resolution photos — they are what you need to grab the users’ eye
· Captions — once the image has captured the users’ attention, it is time for you to use witty and meaningful words that give the required information
· Hashtags — keep them simple, and clear. They must only be from your industry and nothing flowery.

5. Engage with the community

Instagram can give you high engagement rates. And the secret to engaging with your community is by liking and commenting on the posts of interested users. Identify a user in your industry, like 5 photos, comment on 3 posts and they’ll follow you.

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6. Content Strategy

Most brands think that posting a few photos or videos around the story they’ve prepared is enough. But that’s not true. You need to develop a comprehensive content strategy evaluating your efforts just as you would for a marketing campaign. This step-wise guide can help you prepare an effective content strategy:

Step 1 — Search for the most engaging posts in your industry. These could also be of your competitors. Note down the names of 5 to 7 competitors or leading brands in your industry and track the top posts in the last few months. Take a look at all the different aspects of image style, colors, brightness, themes, caption etc. and try to gauge what works. Don’t copy but use these insights to create a base.

Step 2 — Decide on a particular theme and develop content related to the idea. Prepare the content calendar for a month or two and review how posts will flow. Every post must have a consistent vibe.

Step 3 — Creativity is of immense importance on Instagram. Try to make your posts as unique as possible.

Step 4 — Start using photo editing tools. The content you post must be amazing to look at. Photos that are breathtaking and beautiful tend to catch the viewer’s eye and give you some following.
Building your content in advance may be time-consuming but is definitely rewarding. Quality content results in higher rates of engagement. When users appreciate the kind of posts you are making, chances of a conversion and a sale are higher.

How to succeed on Instagram?

7. Use a Call-To-Action

This is something all brands need to look into. What is it that attracts the attention of the users? Gorgeous photos of course. However, how do you want to engage with the users if there is no call-to-action?
Instagram captions are of immense importance. It gives users some content to read. In fact, this content is what highlights the main aspect of the post. Captions are a great way to use branded hashtags and call-to-action keywords.

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The Link

Instagram does not allow links in the caption. You can only include one link in the user bio. So, you need to move people to the bio and then expect them to visit your website or the landing page. Since you can only use one link in the bio, you must not settle for a single one. You should change it regularly and sometimes even daily if you have some offers and deals to promote.
Also, refrain from linking to your homepage. Give your users some kind of incentive and move them through your marketing funnel more effectively by linking to a specific web page.

There are many strategies you can utilize to highlight and promote your brand for success on Instagram. While the above-mentioned tips are good to start with, you can explore other features of the platform as well. Do remember that you do not need to use any specific keywords here for optimization because it is the hashtags that you are looking at to reach out to the target audience.