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A quote by Abraham Lincoln that emphasizes the importance of planning ahead to increase efficiency. We use this quote to demonstrate the need to plan ahead for social media marketing efforts.

8 Time-Saving Tips for your Social Media efforts

Growing your social presence takes great time, dedication and patience. So, how do you produce quality content without sacrificing the time needed for other projects? While in an ideal world it would be great to devote hours to content, we understand that this isn’t always

What Type of Marketing Works Best in Your Industry?

If you haven’t already noticed, the marketing game has changed dramatically over the last few years. What used to be print ads and commercials on the radio/ television, has now shifted to developing a strong online presence for your business. However, online marketing is not “one

Social Media Campaigns That Rule

What makes a creative and successful social media campaign? Look closely at some successful brands and you’ll see then tend to have some similar characteristics. A greatly successful plan utilizes four main strategies: a plan with a purpose, measurable goals, promotion across various channels, and

Generating a Blog Approach

While writing a blog for your business may seem like an easy enough task, not having the proper strategy before diving into creation could hinder the creative process. Content creation takes research, time, effort, strategy, editing, and testing repeatedly to make sure every piece serves

Responsive vs Adaptive Web Design

With new tablets, mobile devices, and digital watches being churned out by tech companies faster than most can keep up with, it’s becoming increasingly important to generate an ease of accessibility of websites on various devices. Which means that marketers need to consider all of the variables

Legal Concerns For Small Businesses

Small business owners are required to deal with a broad range of issues. When you’re running a small business, you often don’t have access to a marketing department, a finance team or a human resources manager. It may even be the case that you cannot

How Online Marketing Compares To Traditional Promotion

Online marketing presents businesses nationwide with the opportunity to trade with the world. Local businesses can reach local audiences in a more direct way through even a simple website, while those who can spread their operations will benefit from a more developed online platform.