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branding

3 Reasons Why Mohamed Ali Was A Branding Master

Mohamed Ali, many of us honor him for his greatness, in and out of the ring. His iconic status has reverberated through society on a global scale. Ali was spectacular boxer, but many of his culturally significant moments happened off the ropes. Ironically, the fighter was an advocate for peace

Company Culture, Culture, Business, importance of culture

The Importance of Company Culture and How it’s Created

Anyone who has been part of a team knows the importance of culture. It’s this intangible and mysterious thing that drives a team or company. It provides a sense of identity, solidarity and pride within an organization. The Cambridge Dictionary has a fitting definition for culture- the ideas and ways

2015’s Top Design Trends

“Design is not just what it looks like and feels like. Design is how it works.” ― Steve Jobs This year has seen such a burst of creative energy, and with it close to being over, we thought we would take a look at this year’s top design trends. Chances are you have

Upcoming Changes to AdWords in April

If you utilize the video advertising option in AdWords, pay attention because changes are coming your way. Google announced recently that starting April 15, new video campaigns will have an unfamiliar look and format. In addition, once May 15 rolls around, all video campaigns will be upgraded to the new