Over the last several years, the world known as social media has blossomed into a marketer’s paradise. Major social media channels now offer various advertising options. This makes it easier to reach your target audience and amplify your ads. The average human spends over 2 hours a day on social media profiles. This makes social media an ideal place to build your brand, especially for startups.
This article will show you how to use Facebook to build your brand, accumulate leads, and make sales.
Social Media Strategy
1. Target Practice
When using Facebook to place ads, you have the privilege selecting your audience. You can target people who like your page to increase sales. Or target an audience based on interests that relate to your product. In both cases, Facebook provides a great option to increase sales and generate leads. Facebook ads will keep your cost per conversion down and increase branding.
Developing the perfect target audience is an elegant process. Many ads need to modification after the first try. Matt Edstom, head of marketing of a new health-science startup, BioClarity mentions,
“Not every target audience profile you developed will strike gold on the first try. It is important to track the data and make adjustments accordingly. Often time a simple tweak here and there is what propels your Facebook ad into experiencing higher engagement metrics and more conversions.”
2. Stay Consistent
When it comes to posting new content, don’t expect to be an overnight success. Your startup needed time to grow and develop so does your Facebook following. It is important not to get discouraged if you aren’t seeing the engagement numbers you hoped for. Keep at it and adjust your strategy based on the information from your metrics. If a product video is receiving the most engagement, consider making a video for each product. Discover what content works best for your audience and provide it. Stick with a variety of content but favor the types that perform well.
3. Find Your Social Niche
Each social media platform has its strengths. Find the social media platform that fits the needs of your business. For example, visual-heavy companies may do well on Instagram. The platform is video and image driven so it will be a good fit. If you’re seeking a youthful audience, Snapchat will work well. About 40% of Snapchat users are 18 to 24 years old.
Pinterest is great for women and Linked is ideal for B2B. So, get in where you fit in. Be active on many social media channels but focus the platform that gives you the best response.
4. Embrace The New
After the F8 Conference, it’s clear change will be constant. Startups will succeed with a fluid marketing strategy. Products and technologies evolve every year. Be brave and set aside advertising budget for new social platforms. If you miss, you miss small. But you may win big, you won’t know if you don’t try.
- Tweak your social ads till they work
- Won’t happen overnight
- Make data-driven decisions
- Get in where you fit in
- Be bold and try new things