American Management Association (AMA), the world’s leading membership-based management education and development organization, and the Yellow Pages Integrated Media Association (Yellow Pages I.M.A.®), the industry trade organization of print and electronic Yellow Pages publishers and marketers, have formed a national alliance to provide business and management training for Yellow Pages I.M.A. members.
The partnership, announced at the Yellow Pages I.M.A. Annual Conference and Exhibition in San Diego, March 7–10, 2004, provides Yellow Pages I.M.A. members with access to all business education products, services and resources offered by AMA, including nationwide and customized seminars, research and surveys, articles and other editorial resources and certain special member benefits.
Through the alliance, AMA and Yellow Pages I.M.A. will provide Yellow Pages members with the tools, knowledge and skills necessary to be successful in today’s challenging business environment. As these members look to grow and improve their businesses, they will now have AMA’s expansive professional training and development resources to equip their employees with critical skills, business behaviors and new perspectives.
“This partnership will provide the Yellow Pages I.M.A. members with practical management training and the necessary skills to succeed in today’s competitive business environment,” said Pat Leonard, AMA’s Executive Vice President of U.S. Management Education. “We view this opportunity as an ideal means to assist these association members to improve their individual job performance and the performance of their companies. AMA’s portfolio of practical, impact-filled content, accelerated-learning teaching approach and experienced course leaders makes us uniquely positioned to provide Yellow Pages I.M.A. members with the support they need.”
“We are pleased to partner with AMA to bring world-class seminars, workshops and other training and development initiatives to our members,” said Yellow Pages I.M.A. President Neg Norton. “AMA is the one organization that will be able to bring state-of-the-art executive education conference facilities, training and other business resources to our members at every level. We look forward to working together.”
AMA offers more than 170 seminars and workshops in project management, finance, communication skills, sales, marketing, purchasing, general management, leadership and human resources. Programs are offered at all levels, from CEOs to new managers to administrative professionals. With a variety of products and services, decades of experience and more than 700 experienced course leaders, AMA has the resources and expertise to improve individual performance and enhance organizational success. AMA has a global reach, allowing it to provide those same services worldwide with the consistency of content.
In addition to AMA seminars, Yellow Pages I.M.A. members can attend AMA Current Issues Briefings and Forums, receive access to AMA’s Members-Only Website and Online Library, participate in AMA management surveys and receive discount pricing on AMA’s executive conference facilities.
About AMA
American Management Association is the world’s leading membership-based management development organization. Since 1923, it has provided valuable and practical action-oriented learning programs to business professionals at every stage of their careers. More than 500,000 AMA customers and members a year learn new skills and behaviors, gain more confidence, advance their careers and contribute to the success of their organizations through a wide range of AMA seminars, conferences and executive forums, as well as through AMA books and publications, research, and print and online self-study courses.
About The Yellow Pages I.M.A.®
Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Integrated Media Association is the trade organization of a print and electronic media industry valued at more than $25 billion worldwide. ($14 billion U.S.) Association members include Yellow Pages publishers, who produce leading-edge electronic products and deliver Yellow Pages directories to 100 percent of U.S. homes with telephones—and who account for almost 95 percent of Yellow Pages revenue generated in the U.S. and Canada. Members also include the industry’s international, national and local sales forces, certified marketing representatives and associate members, a group of industry stakeholders such as Yellow Pages advertisers, vendors and suppliers to the industry. The Association has members in more than 21 countries.
Original articles located at amanet.org