News & Updates

Position Your Company for the Economic Upturn at PHCC’s CONNECT 2009, We know we will !! See you there.

Learn how to confidently position your company for an economic upturn at the Oct. 21-23 PHCC convention—CONNECT 2009 in New Orleans.

You’ll hear about the hottest topics of the day and the latest trends and business management practices so that you’re prepared for the future. Here are some highlights:

• Keynote speaker Stuart Varney, business and financial journalist for FOX News, will talk about “21st Century America: A New Day in Politics, Culture, and Business;”
• Richard Trethewey of This Old House will discuss “The Future of Comfort and Efficiency.”
• Seminars will be offered on green plumbing, pre-fabrication, residential fire sprinklers, understanding overhead and year-end tax planning.
• An industry panel will help contractors learn what to expect from the manufacturers as they weather the current economic climate and prepare for the upturn.
• Contractors, manufacturers and others vendors will gather during a full-day Product and Technology Showcase to learn and exchange ideas about products, technologies and advancements in the p-h-c industry.

Click here for a complete listing of all the business-building educational seminars.

New Dimension Marketing & Research will be attending the annual American Association for Justice Convention in San Francisco from July 25th-28th. The convention will be held at the Hilton Hotel Exhibit Hall, 333 O’Farrell St., SF 94102. Times: Sat, July 25th- 9AM to 6PM, Sun, July 26th- 9AM-12 Noon and 3PM to 6PM, Mon, July 27th-9AM to 12 Noon and 3PM-6PM, Tues, July 28th-9AM to 1PM. Please stop by our booth and let us show you ways we can save you time and money with your advertising programs.

Top 3 Browsers of 2008, 2009 are:
1) Fire Fox
2) Internet explorer 7
3) Internet explorer 6
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New Dimension Marketing & Research is a results oriented advertising agency and Certified Marketing Representative (CMR). For over 10 years, the company has been a leader in the placement of Yellow Page Print Advertising, and Internet Yellow Page Advertising (IYP). During the last 5 years, the company has focused on other areas as well including Search Engine Marketing ( Pay Per Click & Search Engine Optimization) and TV and Radio campaigns.

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Use Automated Bid Management Software

If you spend a large amount on pay per click search engines it might be a good idea to use an automated bidding and tracking tool. Tracking is a must if you are performing any type of direct marketing.

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It is important for a website to be well optimized so that it will rank high with the search engines. However, this procedure takes time and continuing effort. Often companies will employ both strategies for their website (Ranking high organically with SEO and utilizing Pay Per Click.) PPC is also a good option when a company is just beginning to get its website optimized but still wants excellent exposure. Many companies will continue to use PPC even when their site is optimized and on the first page of results. This is done to get the extra name recognition and to get additional hits. It is similar to having two ads in a heading in the print yellow pages. Studies show advertisers will get more response with the additional ad in the heading. Also, the major search engines including Google, will often change their algorithms (way they rank websites). This will throw many of the organic, optimized listings far down in the rankings and off the first page. In this case, it is a good idea to have the PPC advertising in place to continue to be on the first page of results and get hits.

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American Management Association (AMA), the world’s leading membership-based management education and development organization, and the Yellow Pages Integrated Media Association (Yellow Pages I.M.A.®), the industry trade organization of print and electronic Yellow Pages publishers and marketers, have formed a national alliance to provide business and management training for Yellow Pages I.M.A. members.

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