Paid Search (PPC)
Search Engine Marketing (SEM)
Many comprehensive media strategies include paid media due to its flexibility and return-on-investment. Paid Search Media, also known as Pay-Per-Click (PPC) or Pay-Per-View (PPV) gives the power of immediate return and measuring capabilities. A Paid Search advertising campaign can instantly drive traffic to your site and makes it easy to calculate ROI.
Paid Search Strategy
Pay-Per-Click is highly adaptable, allowing campaign adjustments to be made in real-time. As internet users increase, the demand for first-page advertising space will grow. As competition rises so will the need for a PPC strategy. Members of our team have worked on major Pay-Per-Click accounts such as American Express and Under Armour. We constantly monitor our PPV campaigns, adjusting the spend to favor high yield keywords and short under performers.
Search Engine Optimization (SEO)
Your Organic Presence
90% of internet consumers use a search engine (such as Google or Bing) to find the things they are looking for. Search Engine Optimization is the practice of tailoring your website to rank for the keywords most relevant to your business. By ranking organically in search engines, your website will receive more traffic from highly qualified consumers who are looking for your business. In the current world of SEO, content and links are paramount.
Google and other search engines have a complex algorithm that dictates page rank for all indexed websites. These algorithms are intricate, mysterious and constantly evolving. This is why SEO exists; to adapt to the ever-changing search engine algorithms. Our team is in the constant pursuit of search engine equilibrium. In SEO if you aren’t moving forward, you’re falling behind.
Content is a significant ranking factor for SEO. In order for your site to rank well for keywords related to your business, it must have relevant content. High yield content adds value to your site and is well received by Google, Bing and Yahoo search engines. Web traffic is dictated by the amount of value your site has relative to the keyword being searched. Our team strategically creates content based on the purpose of your website. As we provide value to consumers with our content, the search engine ranking will be positively affected.
Link Building is an integral part of SEO. When other high-valued sites link to your site, search engines identify your site as important. Hence, raising your site’s domain authority and search ranking. Proper link building is about quality over quantity. Our team has developed a link building outreach program to ensure you get high-quality backlinks to your website.
The beauty of SEO is its ability to be tracked, measured and analyzed. We benchmark SEO performance and work closely with clients to select the appropriate KPIs (Key Performance Indicators). All Search Engine Optimization efforts are goal-oriented and data-driven.
Design & Development
You get, on average, about ten seconds to either gain a website viewer or generate a bounce. That crucial first impression makes all the difference in what your website traffic will look like. Therefore it’s important to focus on an aesthetically pleasing site so that viewers will want to stay longer, and if it’s user-friendly, they may even convert to a customer!
NDMR’s customizable websites will help your business make a splash on the web. Tailoring your website’s look and content to your specific needs gives you the edge over your competition, and helps to bring you new customers!
Most phones today offer Internet access. Have you ever tried to navigate desktop sites from a small screen? Many sites use technology that isn’t supported on phones or small screens. A mobile website uses a different URL, and is designed specifically for mobile devices. These sites offer simplified menus and easy navigation. The information a mobile user needs- location, hours, directions- is right at their fingertips.
Social Media Marketing (SMM)
A Nielsen study showed that people are 4 times more likely to make a purchase when referred by a friend. Our collective susceptibility to social proof has manifested itself in society as social media. Now more than ever people are connected with each other and have the ability to share their thoughts and opinions. Social media platforms have become hubs of massive influence, dictating cultural trends and community mindsets.
Social Media Channels each have a Unique Value Proposition and we strategically select which social media platforms will best aid in the accomplishment of your client’s goals.
Television advertising reaches a very large audience. It is also great because you have the choice of running a national or local campaign. Television advertising is highly recommended when your business has a sale or special deal. It is also a great way to get your company’s name and brief information out to the public.
Radio is perceived as the most intimate of advertising mediums because people often are alone when listening at work or during their commute. As a result, people are found to be more accepting of radio advertising than any other type of media.
Reporting for press release performance metrics, provides a platform for approval and writing of Press Releases. Syndication releases across thousands of websites within the vast PRweb network. Integration with landing pages, websites & social media. Easy-to-read reporting.
Billboards are a great type of advertising for any national or local company. They have the lowest exposure cost and the highest reach.
Yellow Pages Print Advertising
Yellow Pages advertising is still highly effective with the ability to track and measure leads. It also targets those who are ready to buy.
Direct Mail is an affordable, personal way to inform more consumers about your offerings and attract new business. It allows you to focus on your target audience, by directing your campaign to the specific demographics you want to reach.