Think Big Picture, Increase Social Media Engagement

Think Big Picture, Increase Social Media Engagement

 

Despite what you may think, there is more to life than getting likes. This is true for personal accounts, but even more so for a business’ social media presence. Social media marketing enables you to directly connect with your audience, and turn them into your customers.

 

This article will discuss how to start increasing engagement

 

It is overwhelming to manage many networking websites. This makes it essential to research what is best for your product or service. You will save time, money and effort by focusing on which social media platforms are most optimal for you. Once you know, master the flow of communication from that source. Remember: social media is ineffective without engagement.  

 

Social media ideas and tactics have become more sophisticated. We know there are countless benefits from having strong social media engagement. We also know that people spend more than 30% of online time is spent browsing social media. In response, people generated a social guide for how to increase Facebook likes, how to get blog followers and more. These online tools are helpful to explore when getting started.

 

Let’s Get Social

Social media interaction requires more effort from your end than most people think. Identifying your top performing platforms can be challenging. Creating goals and tools to analyze the success of your posts is also difficult. One of the top social network sites right now is Instagram. Instagram defines Impressions as “the total number of times all of your posts have been seen,” and Reach as “the number of unique accounts that have seen any of your posts.” Instagram has built-in tools that allow you to analyze these factors. In addition, they track profile views, website clicks and email clicks. Applying these metrics to other platforms, we can assess overall engagement and progress.

 

Having a large number of followers looks professional. However, reaching 20,000 people is more important than having 20,000 followers, if your impressions convert those people into paying customers.

 

Brand

The best place to start increasing engagement is building your brand. It needs to be consistent, uniform and recognizable without your logo. This is a key element so your followers can easily identify and get a true feel for what you value as a company. Timing in posts and comments also contributes to your brand by reminding followers that you are always there and always working.

 

Next, start the conversation with your audience, and be attentive to their responses! By referencing current events or trending topics, your company will appear in Discover pages. You want to create, post and promote content that is unique and evergreen. Increasing post frequency will increase organic growth and strengthen pagerank. Research shows that people watch over 100 million hours of videos daily on social media. If you can create captivating videos, take part in these hours to extend your impressions. A variety of posts is important, but ones with images should outnumber those without.

 

Audience

Once you start consistently posting brand content, get to know your audience. Research your demographic to find their interests off social media and cater to that. You can inspire a reaction by publishing content your audience enjoys and wants to see in their feed.

 

Engage, Engage, Engage

There are many other great ways to engage with your followers. You can respond to comments, tag followers in posts and create hashtags. Engagement is a two-way street, so when your audience reaches out, you need to respond in a timely manner. Make it easy for people to engage with your company, and ask them to! Hashtags help build a community and enable you to directly communicate. You can use them to answer questions or promote upcoming products. Hashtags should be unique, memorable, relevant, short and simple.

 

A final idea to get more followers engaging on social media is to join and contribute to groups and forums. Participating in other networks of people and companies makes your brand more public. This increases your reach, builds relationships and makes your company known. Sharing relevant content from other businesses strengthens engagement with that company and their network of followers.

 

Takeaways

  • Know which social media platforms to focus on
  • Conduct research to know who your audience is and what they want
  • Be consistent on your content and timing of posts
  • Customer feedback and analytics are helpful
  • Reach is more important than social media followers

 

 

Engagement at NDMR

Monitoring all of these details can be strenuous and time consuming. To inquire about our social media services here at NDMR, visit our Services Page or send us an Email.

 

What Type of Marketing Works Best in Your Industry?

If you haven’t already noticed, the marketing game has changed dramatically over the last few years. What used to be print ads and commercials on the radio/ television, has now shifted to developing a strong online presence for your business. However, online marketing is not “one size fits all”. There are many different strategies to consider when marketing your business online and the right strategy can depend on which industry you are in. Here are three of the most popular/ effective types of online marketing and how different industries are successfully implementing them.

Search Engine Optimization (SEO)

As digital marketers, we would like to think that just about everyone has heard of SEO. However, this unfortunately is not the case. Informed business owners often know it is important and many times pay marketers to help them with it, but not all of them know what it means. SEO involves using different tactics (link building, content optimization, ect.) to increase the chance of your site being found when a user using search engines like Google or Bing.

The vast majority of consumers are searching for products, services, and companies online long before doing business with them. If your website doesn’t show on the first page of the search engine results, there is a good chance that no one is going to find you.  Most people will search a different phrase to find what they are looking for before they will look on page 2. Why is that? Historically, Google has done a great job of providing their user with the desired information on the first page. Therefore, formulating the belief amongst users that if they don’t find what they are looking for on the first page, they may be searching for the wrong thing. Just think about the process you go through when searching online. Do you scan through multiple pages?

For industries such as banking and money lending, SEO is generally the go to tactic given there isn’t much emotional appeal. Companies like Source Capital work hard to target the specific keywords they want to rank for and be found for. In the example below you can see how Source Capital is optimizing their homepage for “California hard money loans”. They have used their keyword phrase in the heading, as well as using the phrase repeatedly throughout the page. They used the phrase “hard money loan” 20 times on the first page and also made great usage of semantic keywords, which are keywords that hold similar meaning to the phrase you are targeting.

Paid Search (PPC)

Another popular and effective form of marketing is paid search, also called pay-per-click, or PPC. This is a form of advertising where you bid for your ad to be placed on search engines results page, then you pay every time it is clicked on. Your ad listing is displayed on Google’s first page above the organic search results, allowing you to be found almost instantly.

Have you ever visited a website and then later noticed that the company keeps showing up in ads on other sites that you visit? That is a result of paid search marketing. This form of marketing allows you to target specific areas, term, and user habits. All this data is also trackable, allowing you to know what is working and what is not so that you can adjust your strategy accordingly.

For example, the company Smart Move has a very specific target audience – smaller landlords in need of a tenant screening system. They use AdWords to target the exact keywords that they want their ad to populate for. In the example below, Smart Move is targeting the phrase “tenant credit report”. When this phrase is search in the search engines their ad is populated as seen in the image.

Social Media (SMM)

Over the last decade social media has become incredibly popular, which makes it a great platform for marketing. You are able to reach countless people and audience targeting capabilities on platforms like Facebook allow you to display your ad for people that are directly interested in what you are selling. Social media is an affordable way to market. It also allows you to interact with your target market, which most other forms of marketing do not provide an opportunity for. You can actually see the exact people that are interacting with your company’s ad.

Given that Facebook allows you to target people by interest, in the example below, Kinobody is using a sponsored Facebook video to tap into the personal feeds of users that have previously claimed to be interested in fitness and/or personal training. You can actually see that their ad was shared over 600 times, which helps expand the amount of people that they have been able to reach. As seen below, with 1.2 million views, Kinobody seems to be fairly successful with their campaign.

While each form of marketing is valuable, knowing your industry will help you determine which strategy is best for your company. If you can develop an ad that plays to a consumer’s emotions you can find great success on social media. Create a strong ad that your audience can connect with. If your business lacks an emotional appeal turn your focus toward something like SEO. Conversely, if you want an instant results, turn your marketing efforts to paid search. With trial and error you can find the perfect combination of marketing strategies to reach your target audience, improve your conversion rate, and increase overall visibility and revenue.

 

SEO Expert Services, What To Look For

Ranking for keywords has become its own search engine discipline. As a result, SEO experts services have increased in demand due to their ROI contribution. Why? Because 92% of internet users use a search engine. Having an SEO expert services allows your site to rank for keywords related to your business. You need an SEO expert to help you gain organic traffic.

This article will help identify what to look for when selecting SEO expert services.

You might have an SEO strategist but need to upgrade to one who produces better results. You may question the benefit of bringing an SEO expert on your team. Search Engine Marketing has become so competitive that you need a specialist. You can’t compete for organic traffic without an SEO expert. We will now explain the qualities to look for in a Search Engine Optimization expert.

Services

If you’re searching for qualities of an SEO specialist online, you already have a general idea of what they do.

But are you aware of exactly how much they should be doing to improve the efficiency and reach of your website?

You must educate yourself on SEO services to get your desired results. Certain skills will improve your page rank and boost traffic to your site. Consequently, this results in more customers and opportunities for you. Sounds great, right?!

A good resource to boost up your SEO knowledge is moz.com. Rand Fishkin is a leader when it comes to SEO and he posts valuable content on the Moz blog. To name every skill your SEO strategist should have would fill a library. Therefore, we will focus on a few important aspects. The team at NDMR has identified the following as vital SEO aspects:

  • Establishing your organic presence
  • On-page optimization
  • Content marketing
  • Link building
  • Metric analytics

These foundational aspects of SEO can take your website from functional to optimal.

Levels

We can divide ability into three levels:

  • Fundamental
  • Professional
  • Expert

Fundamental

A fundamental specialist will focus on “on page” optimization. They put effort into using the keyword in the title, meta description and content. They will also add internal and external links while making sure they have a nice header image. Hence, you will pay less for a basic specialist but may not get the desired results.

Professional

First of all, you will see more of an emphasis on research and analytics. In addition to an on-page focus, a professional will have a list of keywords and track page performance. They do page and keyword edits to help optimize for page rank. This also requires more investment than a fundamental specialist. Therefore, professionals put more time into their projects so they earn higher wages. But, paying for a professional will get you better results.

Expert

An Expert has systems that ensure results. They focus on these variables when creating keyword lists:

  • Keyword
  • Volume
  • Difficulty
  • Competition

Experts select keywords that are ideal for the client’s domain authority. They pick high volume keywords with preferred competition. This allows clients to get the best page ranking for their website. Competitor and SERP analysis help develop a comprehensive strategy for the client. Experts make it clear where the client should focus their efforts. They even help discover which product/services the client can rank best for. Most of all, SEO experts identify your true competition and allow you to compete with them.

Takeaway

  • Investing in SEO increases ROI
  • Organic traffic relies on the aptitude of your SEO efforts
  • Hiring an SEO expert will allow you to compete for organic traffic

NDMR SEO Expert Services

Finding SEO Expert Services that meet your business needs can be a challenge. If your organic web traffic is sputtering, NDMR can help. By performing an audit and creating a strategy, we can increase traffic for your business.

Visit Our Services page for more info.

Social Media Marketing Strategies for Startups

Over the last several years, the world known as social media has blossomed into a marketer’s paradise. Major social media channels now offer various advertising options. This makes it easier to reach your target audience and amplify your ads. The average human spends over 2 hours a day on social media profiles. This makes social media an ideal place to build your brand, especially for startups.

 

This article will show you how to use Facebook to build your brand, accumulate leads, and make sales.

 

Social Media Strategy

1.  Target Practice

When using Facebook to place ads, you have the privilege of selecting your audience. You can target people who like your page to increase sales. Or target an audience based on interests that relate to your product. In both cases, Facebook provides a great option to increase sales and generate leads. Facebook ads will keep your cost per conversion down and increase branding.

Developing the perfect target audience is an elegant process. Many ads need modification after the first try. Matt Edstom, head of marketing of a new health-science startup, BioClarity mentions,

“Not every target audience profile you developed will strike gold on the first try. It is important to track the data and make adjustments accordingly. Often time a simple tweak here and there is what propels your Facebook ad into experiencing higher engagement metrics and more conversions.”

2.  Stay Consistent

When it comes to posting new content, don’t expect to be an overnight success. Your startup needs time to grow and develop, so does your Facebook following. It is important not to get discouraged if you aren’t seeing the engagement numbers you hoped for. Keep at it and adjust your strategy based on the information from your metrics. If a product video is receiving the most engagement, consider making a video for each product. Discover what content works best for your audience and provide it. Stick with a variety of content but favor the types that perform well.

3. Find Your Social Niche

Each social media platform has its strengths. Find the social media platform that fits the needs of your business. For example, visual-heavy companies may do well on Instagram. The platform is video and image driven so it will be a good fit. If you’re seeking a youthful audience, Snapchat will work well. About 40% of Snapchat users are 18 to 24 years old.

Pinterest is great for women and Linked is ideal for B2B. So, get in where you fit in. Be active on many social media channels but focus the platform that gives you the best response.

4. Embrace The New

After the F8 Conference, it’s clear change will be constant. Startups will succeed with a fluid marketing strategy. Products and technologies evolve every year. Be brave and set aside advertising budget for new social platforms. If you miss, you miss small. But you may win big, you won’t know if you don’t try.

Takeaway

  • Tweak your social ads till they work
  • Won’t happen overnight
  • Make data-driven decisions
  • Get in where you fit in
  • Be bold and try new things

 

Digital Marketing Agencies in San Diego Go Remote!

As the Digital Marketing industry continues to boom, agencies in San Diego and all around the US are now turning to innovated ways to please and retain their employees. Each year more agencies begin to offer incentives like weekly remote days or rotating half days, while other agencies offer unlimited remote days and unlimited paid time off. Although some of these incentives may seem somewhat unproductive from a business standpoint, the majority of “flex schedule workplace” studies have proven that these types of incentives generally increase overall productivity and are equally beneficial for both the employer and the employee.

The modern millennial mindset still seem to be “work are, play hard”, so modern companies are now shifting their mindsets to, “as long as the work is getting done at a high-quality level, go forth and explore!” Of course, for this to truly work, everyone working for the given company has to be bought into the flex schedule and understand the responsibility that comes with it. I have worked with an agency that has attempted to implement a remote friendly office (work remote as needed), but unfortunately, some employees took advantage of the perk and it was taken away shortly thereafter. However, for every company that isn’t able to successfully implement a flex schedule, there is one that does. As companies begin to see more employee retention and success by simply allowing their employees to have a flex schedule, more companies will begin adopting the idea.

Here at New Dimension Marketing and Research in Encinitas, we developed and implemented our own flex schedule back in May of 2016. We implemented a rotating remote day system, giving our employees one day a week to work from where ever they please. Everyone gets a different day to ensure we always have a full team on deck. Since adopting this flexibility, productivity has not faltered and creativity has been at an all-time high. The work environment also feels more relaxed and employees have successfully held themselves accountable for the work that needs to be done while working from home. At NDMR, a Digital Marketing Agency in San Diego, the key to success is trusting our team and continuously working together.

We are curious and excited to see how these type of company perks continue to develop and get implemented as businesses begin to see more success with them. If the company you work for is implementing some kind of flex schedule perks, we would love to hear about it!

Programmatic Media

With the digital advertising landscape constantly becoming more competitive, it’s extremely imperative to be informed on what brands are doing to continue to captivate their audiences and woo new customers. It’s more important than ever to be relevant with your messaging. Programmatic Advertising is a new digital marketing trend that holds a highly effective solution to deliver the right messages to the right people.

Programmatic Advertising is a hot topic of digital marketing. In fact, IAB estimated by 2018 that programmatic could be up to 80% of marketing spend. Our friends at Centro estimate by 2017, Programmatic media spend in the U.S is going to be at $27 Billion. When first learning about it, it can seem confusing and overwhelming. NDMR wants to lessen the confusion and break it down for you with a high-level overview so you can understand the trend too.

After our San Diego Agency, New Dimension Marketing and Research, spent a sunny morning at SDX’s Programmatic Media Workshop, we heard various perspectives from digital marketing professionals on the ad buying, publishing and agency side of programmatic. Traditionally, ad buying involved RFPs, insertion orders as well as people who had to heavily be involved in the negotiation process. Programmatic ad buying eliminates this and in essence uses machines to buy ads. This is efficient for the advertising community as it eliminates mundane tasks humans have to perform, decreases human errors and gives us humans the chance to focus on more complex campaigns and campaign optimizations.

Types of Programmatic

Programmatic Direct/Automated Guaranteed/Programmatic Guaranteed
This type of programmatic is automated buying and selling using reserved inventory which is directly booked in the publisher ad server. It is done at high priority settings with fixed rates. Pricing and/or delivery of impressions is pre-negotiated and guaranteed rather than as an auction. What makes this programmatic? First of all, the negotiation and fulfillment is automated and completed through platforms rather than manually. Also, since the deal exists in the same platform, you can make sure you’re not targeting the same audience on your “open market buys”, bringing efficiency to your overall buy. An advertiser would only use this type of deal when delivery is most important, and they are planning on applying a limited amount of targeting and optimization to the buy, but still want the benefits of programmatic listed above. The technologies used for these sales bring flexibility, automation and ease for publishers and media buyers.

Preferred Deal
A form of Programmatic Direct with a fixed CPM, negotiated directly between the publisher and the advertiser, but here, the advertiser retains a greater degree of control to decide which impressions they want to buy, via optimization levers or data. Ad Exchange sellers offer inventory to buyers before the inventory is available to others looking to buy in the Open Auction. Sometimes inventory is exclusively offered through Preferred Deals. Buyers can also wait until the Open Auction to bid. However, if you bid on a preferred deal you cannot also compete for the same impression in the Open Auction.

Private Marketplace/PMP/Private Auction/Closed Auction
These deals are more exclusive as an invitation-only auction with unreserved inventory. Typically, the most coveted publishers offer their ad inventory to a certain group of advertisers. This works as an open auction in pricing, typically with a floor price, and involves real-time bidding which depends on what advertisers are willing to pay. This type of programmatic allows advertisers to have a good sense of control of where their ads run.

The DL on Real Time Bidding
Real Time Bidding (RTB) and Programmatic Buying are not interchangeable. RTB is one type of programmatic which means automatic bidding, selling and purchasing impressions for Display. This is all done as an auction. It involves several parties including a DSP (demand side platform), advertiser, publisher and an ad exchange. This demand-side platform helps advertisers decide which ad impressions to purchase. The DSP automates the ad purchase process, and this all happens milliseconds before a web page loads with the best bid serving the viewer the winning ad, making the process seamless. The DSP bids on impressions made available from an ad exchange.
As a Paid Search Manager, I found similarities between Paid Search and real-time bidding within Programmatic. Lorenzo Moreno of The Trade Desk said it best, “Instead of bidding for keywords, you’re bidding for certain times of the day.” When asked about why we should use programmatic he said, “You get to decide which impressions are most valuable to you”.

In Conclusion
There are multiple methods to execute your programmatic ad deals and it’s a growing part of our industry that is continually expanding and becoming increasingly prevalent for brand marketers as well as direct response campaigns. While Programmatic evolves, it’s an essential tool and trend to learn about to connect with and move audiences. After all, who doesn’t want to spend advertising dollars more efficiently and effectively?

Benefits of a Standing Desk

As we begin to quickly creep up on the New Year, New Dimension (NDMR) marketing agency in San Diego, is already taking big steps to create a more health and wellness focused workplace environment. Like they always say, there is no better investment than in yourself! That’s why our owner, Lee Weisman, has graciously begun providing standing desk for employees that are interested in utilizing one. Why standing desks you ask? Well, besides knowing that sitting for 8 hours a day (or more, like most San Diego Marketing agency employees do) slouched over a computer is terribly bad for your mental and physical health. Implementing a standing desk into your routine is a very simple adjustment that can bring forth countless health and wellness benefits to the office. With the average American spending 88% of their day sitting, allowing the bodies to be sedentary for 21 of the 24 hour day, there are many benefits from utilizing a standing deck. Rather than always using a traditional sit-down desk, which people are now claiming is somewhat like a new “cigarette”, in terms of its heath repercussions. Especially when it comes to the workplace. The following are the 2 major reasons ways standing desk can be beneficial for you and your agencies as a whole.

MORE ENERGY:
While being in an active standing position, it allows you to better stay engaged and continues to force your muscular system and body as a whole to stay firing. Thus, aiding in the prevention of office sleepiness and mind drifting. Which happens far too often when sitting at a desk in front of a computer for a long period of time. Utilizing a standing desk will also help you get rid you your mid-day or post lunch slumps! Allowing you to power through the day feeling engaged and fully energized.

LESS PAIN:
By utilizing a standing desk in your office, you will also begin to experience less bodily aches and pains. Especially in the lower back, shoulders, neck, and hip flexors. The standing position will allow for better blood circulation, making this very beneficial for people with various types of arthritis and/or circulations issues often experienced in the hand and feet while sitting for long periods of time. When you are not worried about and being bothered by all these aches and pains, it will allow you to better focus on the task at hand. Resulting in a much more productive work week for you and your colleagues.

More and more San Diego marketing agencies are beginning to provide their employees with a standing desk or standing desk stations and I hope to see this trend continue. This very simple height adjustment and moving from the seated to standing position is tremendously beneficial for the health and wellness of your employees and digital agencies as a whole. We look forward to utilizing our new standing desk here at New Dimension in San Diego and hope that this trend of health and wellness, which seems to be gaining steam throughout the digital industry continues.

Building a Better Client Relationship

Nowadays, digital marketing agencies in San Diego have to be much more than just another stellar marketing provider. While our online marketing efforts and successes are generally measured by achieving set goals and positively moving various metric needles, with all the San Diego marketing agency competition, working in the digital marketing industry also means that we are working in the people industry. That being said, it is more important now than ever, to have the ability to build trust and rapport with your clients, beyond the strategy and numbers.

Far too often I hear about a client that has jumped from one agency to another, not because they didn’t like the results they were seeing, but because they don’t connect or work well with the people in place that were running their campaign. This should not be happening as often as it does and could more often than not, be avoided by simply having the right account managers in place for a given client. By being able to build a relationship above and beyond the analytics, it will in return help strengthen your client retention rates, as well as, improve your overall communication and comfortability levels with the client. Thus, also improving the overall quality, smoothness, and success of the campaign.

How do you build this kind of trust and rapport you ask?
Easy!
Well, maybe it’s sometimes not so easy, but it’s definitely not the hardest part of our job.

The best recommendation I can extend, that has been tried and true (just ask our Denver client, Block & Larder), is to truly begin thinking of and treat your client more like your business partners, rather than just another client. Indulge yourself in their company and industry as if it were your own. Show some initiative and be genuinely interested in the client’s business success, as well as, their personal well-being. They are human just like we are and a bond beyond numbers is often what it takes to build a successful, long-lasting partnership.

Invite them out to lunch every so often and chat about none work related subject. Find some common interest and share life stories with them. Treat it as the same type of team building you partake in within your agency. Send them yearly holiday cards and make it a point to celebrate monthly and/or quarterly wins together. Regardless of the size of the victory, a win is a win and it should be acknowledged as such. Let them see and make them feel, that they are more than just another client to you. They are your business partner and together you can help each other’s businesses grow. If they do well, there’s a great chance your agencies will do well, vice versa. Both of you and the client are reaching for success, why not achieve that goal by truly working together. Once they can connect with you on a personal level, the professional level will continue to follow and grow.

As fellow SEO Specialist, Brett Bastello says, “I like to treat my clients like I treat my friends & family, and by that I mean I’m committed to their overall well-being and success.  Regardless of the task at hand, if at any point I see an opportunity for a client to excel or gain an advantage, it’s important to alert them of this.  Who knows – it may even result in an upsell on the current account!”

Working in the digital marketing industry also means we are in the people industry.
These days, trust and rapport are just as important as work and results but don’t take my word for it.
Give it a shot!
Start thinking of and treating your client’s business as if they were your own and see how it affects your agencies overall retention rate, client comfortability, and overall campaign stress levels.
I’m sure that over time, you will begin to see both parties happily pleased.

Your Business NEEDS a Website

A professional business website will give potential buyers and consumers the impression that there is a solid, reliable, and skillful team working behind the scenes at your company. Investing time in your website design will portray polish and expertise. It will show your buyers that you care, that you are relevant in a competitive industry, and that you take your work seriously. Here are three ways that a professional website will benefit your business:

1. A Website Connects Your Business to a Bigger, Wider Market

These days, more than 3 billion people use the internet. The majority of potential buyers are using the internet to seek out goods and services, whether through search engines or social media. The beauty of a professional business website with a strong design is that it is basically a digital brochure with round-the-clock sales staff.

2. A Website Allows You to Display Your Work

business website

Online review sites and social media offer potential buyers ways to get to know your business better and to cultivate a virtual connection with your business. Without a website, it will be more difficult to reach out to and impress your target audience. Your website allows you to show customers what you’re doing and how you’re doing it, along with instant updates.

3. Without a Website, You Risk Losing Business

Customers assume that any solid and successful business will also have a website. When a company doesn’t have a website, it confuses and inconveniences customers. They assume that the business isn’t willing to make that investment for some reason and they will quickly find an alternative who does. Customers want to be able to identify a business online before they think about parting with their money, so an online presence helps drive traffic to your physical business.

Tip: Make Sure Your Business Website is Responsive

The internet is the go-to for getting to know a business and potential customers will rely heavily on your company’s website. So all these things considered, isn’t it time you got out there and grew your business?

Want to check out the business websites we have created? Email us at contact@ndmr.com

Pokémon Go – A Local Marketing Tool

Okay I know, I know – you and the rest of the non-Pokémon loving world are sick and tired of hearing about this Pokémon Go nonsense. However, before you click that back button, give me a chance to explain how it has the potential of becoming the largest local marketing tool and ad platform marketers have ever seen. Yes, bigger than Facebook, AdWords, Snapchat, etc.… What other app actively gets people (even lazy people) out the door and in front of your business without it being the person’s intent, like Pokémon Go does? None that I know of. The following are ways Pokémon Go can become the largest local marketing tool and ad platform in 2016.

Block & Larder Pokémon Go Advertising Sample | New Dimension

IMPRESSIONS, IMPRESSIONS, & MORE IMPRESSIONS:

With over 30 million daily active users and the average Pokémon Master hopeful spending over 43 minutes a day on the app (almost more than Instagram and Snapchat combined), there are a ton of eyes to get in front of. It’s only a matter of time until Google and Niantic implement something along the creative lines of what is depicted below. These ads can be geo targeted, only showing businesses within specified Kilometers from a gym or pokéstop.

mp

POKESTOP AND GYM PLACEMENTS:

Pokéstops and Gyms attract people from all around the city, and speaking from personal experience, I have purposely chosen to go to bars like Monkey Paw Brewing, simply because it’s a gym. Come on, what’s better that being able to eat and drink all while taking down and defending a gym on Team Mystic’s behalf? That’s right, nothing! Again, it’s only a matter of time before Google and Niantic get smart and allow businesses to pay to be a gym. Pokéstops and Gym optimization may also become a thing – See the example below!

FLASH SALE OPPORTUNITIES:

The savvy sales opportunities are endless! You can make it as simple as telling your social followers “Catch a Pokémon in our store, and get 20% off your purchase!” or as complex as “Parties of 2 or more Team Mystic members get a buy one get one beverage!” (Just shooting out some testable ideas here) Also, if your business is already a pokéstop, you can do something like, “Get an egg at our pokéstops and get 50% off an appetizer.” I know I would frequent that pokéstop in hopes of snagging that 50% off egg!

PizzaGo

As you can see, Pokémon Go is bursting at the seams with local marketing potential and I wouldn’t put it past all parties involved to capitalize this on these revenue-driven ideas. It’s only a matter of time till marketing agencies in San Diego like NDMR start offering Pokémon Go ad and optimization management.