News & Updates

If you are looking to optimize your website for local search engines, this process is called local SEO. And one of the methods of improving your local SEO method is to make sure you improve your citation as much as possible.

What are citations?
Citations are reference to your website, business name, and/or your domain URL.  Below is an example of a perfect citation.

OnebyOne Storage San Diego
611 K Street B143
San Diego, CA 92101
(858)888-9250

This citation includes business name, address, and phone number, which should help Google and the search engines to better understand the important of the business in the local area.  The idea is that the more people talk about you and your business in the local area, the more likely for you rank well in your local area because there are a lot of mentions of you and your business.

The best method of creating citations are to get attention of locals and local media and let them talk about you and do the job for you, but if that is too difficult to do, you want to get out there and add your site to all directories and website with your address as much as possible.

As indicated in our earlier post long tail keyword SEO strategy, businesses can take advantage of long tail keywords opportunities to increase search traffic much easier than if they were to target highly competitive keywords.

However some businesses have websites with limited content, such as online directories and ecommerce sites. While we advise our clients who have ecommerce sites or have online directories to put a lot of focus on creating unique product  description or entry details, but many of them still have hard time expanding on their content because there is so much they can say about those products or their directory entry. For that reason we suggest two solutions that are both affordable and practical:”

1. User Generated Content (USGs) - Product reviews, comments, ratings, all of these methods are considered user generated content. Not only they are good for users, but also they create unique fresh content that help you to capture some traffic on long tail keywords.  Our client One by One Self Storage allows user reviews and ratings and that has helped them dramatically with search engine traffic.
2. Business Blog – If you have an active business, we highly recommend you to have a blog where you can post your companies news and events, partnerships, industry news, new products and services announcement, and all relevant content and posts because it is not only good for the search engines, but it also benefits the user.  Again our client One by One Self Storage has been on top of this installed a self storage blog and have been posting unique quality content regularly and they have been able to get some good natural traffic via their blog.

So don’t forget to capitalize on potential keyword and long tail phrase opportunities in your business and as mentioned above, allowing USGs and installing a blog is a great way.

When it comes to SEO and search marketing, everyone wants champion the major keywords and rank for them.  Although that is not impossible, it is rather difficult especially for new or small businesses that are in very competitive fields.

That’s why businesses should start focusing on long tail keywords first that are more likely to be less competitive and at the same time for effective.

For example in this blog, we know it may be hard to rank well for SEO or search Engine Optimization as there are a ton of other websites and blogs competing for the keywords, but it is much easier if we target long tail keywords such as San Diego Search Engine Optimization or even San Diego SEO. True these keywords have potential search traffic but they are easier and faster to rank hence you can target keywords similar to this and build up your traffic that way.

The same method we highly recommend to our clients and all businesses especially new businesses and small businesses that need more time to build their rankings and their authority, targeting long tail keywords are the best way to start.

If need help with your SEO campaigns, contact us and we will be more than happy to give you a free consultation.

One of NDMR services is Yellow Pages Advertising that works very successfully for all businesses. But in addition to that, many of our clients are also interested in our effect Internet Marketing services and our online local internet marketing campaigns because more potential clients are searching online to find local businesses.

For example  San Diego Self Storage is one of our satisfied clients that have been using our Internet marketing solutions effectively reaching out to many online users and potential customers.  Since hiring us to help them with their search engine optimization and search marketing campaigns, they have seen an increased their business dramatically as they have decided to continue using our online marketing solutions in addition to our Yellow Pages Advertising.

So if you are a local business, don’t forget to promote your business online.  And here at New Dimension Marketing & Research we can help you with all your marketing needs including both online and offline.

original link: http://www.seomoz.org/blog/answering-hard-seo-questions-whiteboard-friday

1. How much does SEO cost?

How much does a car cost, or a house? First we need to know what kind of car or house you need then we can try to assess the price. Otherwise we can just say somewhere in between 1k and 1 million dollars per month. Everything below 1k is low quality and/or automated.
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Several of us have been involved in a lot of discussion about why the same search produces different results between Google Maps and Google.com.
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Position Your Company for the Economic Upturn at PHCC’s CONNECT 2009, We know we will !! See you there.

Learn how to confidently position your company for an economic upturn at the Oct. 21-23 PHCC convention—CONNECT 2009 in New Orleans.

You’ll hear about the hottest topics of the day and the latest trends and business management practices so that you’re prepared for the future. Here are some highlights:

• Keynote speaker Stuart Varney, business and financial journalist for FOX News, will talk about “21st Century America: A New Day in Politics, Culture, and Business;”
• Richard Trethewey of This Old House will discuss “The Future of Comfort and Efficiency.”
• Seminars will be offered on green plumbing, pre-fabrication, residential fire sprinklers, understanding overhead and year-end tax planning.
• An industry panel will help contractors learn what to expect from the manufacturers as they weather the current economic climate and prepare for the upturn.
• Contractors, manufacturers and others vendors will gather during a full-day Product and Technology Showcase to learn and exchange ideas about products, technologies and advancements in the p-h-c industry.

Click here for a complete listing of all the business-building educational seminars.