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Brandon
October 7, 2016

3 Free Site Auditing Tools for the Beginner SEO

As a beginner SEO (and even as an avid SEO for that matter), you are always looking for a quick way to audit and dig into a given website with ease. We have all done the research and have tested out various options, but following chrome extensions are tools we often use and have found
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Brandon
August 26, 2016

Pokémon Go – A Local Marketing Tool

Okay I know, I know – you and the rest of the non-Pokémon loving world are sick and tired of hearing about this Pokémon Go nonsense. However, before you click that back button, give me a chance to explain how it has the potential of becoming the largest local marketing tool and ad platform marketers
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luke
July 22, 2016

How To Increase Google Page Speed Test Score to 100

We all dislike it…sites that take forever to load. There we are, going about our wonderful lives when all of the sudden, we encounter a site that stares back at us with a blank white page. Why does the universe do us like that?… Even worse, what if your site is a blank white page,
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luke
July 11, 2016

Where Have All My Google Reviews Gone?

First off, why are Google Reviews important? As a business, Google Reviews are valuable because they are an unbiased third party opinion. We are a community influenced by social proof and seeing a slew of positive Google Reviews tends to place the company in a preferable light. In addition, Google Reviews are a significant variable
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Brandon
June 28, 2016

How Can SEO Help Your Business?

Far too often businesses are utilizing a digital marketing agency to run their SEO (Search Engine Optimization) campaigns, but don’t have a clue what the acronym means, let alone know what they are paying the agency to do. Long story short, an SEO’s job is to help your business GROW! In a world where people
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luke
June 13, 2016

3 Reasons Why Mohamed Ali Was A Branding Master

Mohamed Ali, many of us honor him for his greatness, in and out of the ring. His iconic status has reverberated through society on a global scale. Ali was spectacular boxer, but many of his culturally significant moments happened off the ropes. Ironically, the fighter was an advocate for peace and a true humanitarian by
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luke
June 7, 2016

The Importance of Company Culture and How it’s Created

Anyone who has been part of a team knows the importance of culture. It’s this intangible and mysterious thing that drives a team or company. It provides a sense of identity, solidarity and pride within an organization. The Cambridge Dictionary has a fitting definition for culture- the ideas and ways of working that are typical
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meagan
April 26, 2016

Why SEO? Understanding, Optimizing & Implementing

Problem: Let’s say you own a camping supply store and just launched your website. You have a ton of images displaying different types of items your store offers. Here’s the problem: Search engines can’t identify those images. They have no idea if that image is a picture of a tent or a picture of a
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brittany
March 9, 2016

I want it now. The increasing need for real-time engagement

Social media is an essential part of any brand’s online presence today, and the most common question we hear is, “How do brands keep up with consumers’ growing expectation?” The truth is, as our lives speed up so does our patience.  As brands have become more engaged and attainable, our need for quick response times
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meagan
February 2, 2016

Why You Should Leverage Retargeting

If you have done any online shopping, you have probably seen retargeting in action. Retargeting works by displaying ads to website visitors who may have not converted, helping remind potential customers of products/services. Here is an example of the retargeting process. 1. Online shopper is searching for a new Seattle Seahawks jacket 2. Later in the
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