The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to sell every product imaginable over the years, from household products to goods and services, to political campaigns.
Other forms of TV advertising include product placement in the TV shows, streaming online video content, ad overlays at the bottom of the TV screen, “Banners”, or “Logo Bugs”. This is done in much the same way as a severe weather warning is done, only these happen more frequently. Most TV networks also have out of home opportunities such as gas station “At The Pump” advertising, sports venue advertising, advertising at college campuses as well as in taxi cabs to name a few.
Reasons to advertise on Radio:
- TV ADVERTISING HELPS ATTRACT NEW PROSPECTS
- CONTINUOUS TV ADVERTISING STRENGTHENS YOUR IMAGE…FOR TOMORROW
TV ADVERTISING IS COST EFFICIENT
- ONLY TV ADVERTISING GIVES YOU THE ADDED IMPACT
- TV ADVERTISING IS THE MOST EFFECTIVE WAY TO GENERATE STORE TRAFFIC
Whether our clients’ need to reach the national or local marketplace our “on target” television recommendations effectively maximize response to their campaigns and help them grow their businesses. Our analysis includes Marshall Marketing Survey results, looking at audience ratings and share trends and determining effective reach and frequency levels within their target markets program.