Americans are on the move, they are listening to radio in their cars. Radio is considered the “mobile medium.” Radio today isn’t just your typical spot or dot as someone in the business would say.
REASONS TO ADVERTISE ON RADIO:
- 97% of adults who have attended/graduated from college are reached by radio each week
- 4 out of 5 adults are reached by car radio each week
- 2 out of 3 adults listen to radio during TV prime time
- 80% of adults listen an average of 5 hours each weekend
- Radio reaches 95.1% of all adults every week
- 61% of adults have radios at work
- 53% of professional/managerial men and 64% of full-time working women have radios at work
- 95% of all automobiles have radio
- 78% of adults are reached weekly by car radio alone
- 98% of all households have radio
- Each home averages 5.6 radios
- 81% of people over the age of twelve are reached at home every week
Unlike other media, radio is a 24 hour-a-day medium. This means that there’s a greater opportunity to reach and motivate consumers – with critical repetition – at numerous times during work and leisure hours. Consistency is important. Radio offers year round dependability
The closer a media impression can get to the cash register, the better its chance of actually influencing the purchase. A major study found that, among the four primary media, the elapsed time between exposure and the day’s largest purchase is shortest with radio.
New Dimension M&R will develop your campaign to ensure you are reaching the right consumer whether it’s national, regional or local spot radio. Armed with research and market savvy, we plan and buy radio schedules that flat out reach our clients’ target audiences. We rank formats, ethnic coverage and more to ensure we are on target with the people you want to reach. We negotiate advantageous media rates and always include added-value “extras” that cost nothing extra for our clients.