Why Search Engine Marketing is important:
- There are over 40 Million Searches performed each DAY and the number is increasing rapidly.
- Search engines beat all other media in driving customers to websites. Over 80% of Internet customers used search engines to find a website with over 70% clicking on the FIRST search page of results.
SEARCH ENGINE MARKETING CAMPAIGNS:
Search engine marketing is often used to describe acts associated with researching, submitting and positioning a website within search engines to achieve maximum exposure. These campaigns include placement and management of pay per click (PPC) Google/Yalhoo/MSN programs as well as implementation of search engine optimization (SEO) techniques. Properly executed SEO ensures that optimized websites will appear at or near the top of relevant categories on all the major search engines.
SEARCH ENGINE OPTIMIZATION (SEO):
Search Engine Optimization is the process of implementing on -site and off- site techniques (explained below) to a website so that it will rank high in search engine results. Organic (SEO) listings appear in the main body of the page, and these free listings are ranked by the search engines using complex algorithms (rules).
IMPROVE YOUR RANKINGS IN SEARCH ENGINES:
New Dimension M&R will improve your rankings with our SEO techniques. Organic Search Engine Optimization techniques are a great option for obtaining potential clients at the least possible cost. After all, most people do not look beyond the first or second page when looking for products or services on the internet. It is well known that visitors will click on the free organic listings to a greater degree than paid pay per click listings. Getting improved search engine placement doesn’t just happen, it takes expertise, patience and time. Affordable SEO should be a part of your marketing campaign. It will help you increase your website traffic, magnify your conversions to sales and improve your return on investment (ROI).
SEO ON-PAGE OPTIMIZATION TECHNIQUES:
1. Keyword Research- Extensive keyword research is performed to ensure that your targeted keywords will improve your rankings in all the major search engines and directories.
2. Content Writing- NDM&R will create page content that will rank well in search engines. Content optimization provides an interesting paragraph of the site with keywords at the very top. The content paragraph and general content improvement of the site will be appealing to your readers and use the proper keyword densities.
3. Image Optimization- NDM&R will optimize your GIF and JPEG images by decreasing the file sizes of images so they will download faster without changing the image quality.
4. Meta Tag Optimization- NDM&R will optimize titles, H1 and H2 tags to improve ranking. The Meta keywords tag provides extra copy for crawler based search engines to index along with your body copy.
5. HTML Validation- NDM&R will provide HTML verification and validation to make your website more search engine friendly.
6. Competitor Analysis- Establishes weak and strong points of site and helps find out the competitors in various search engines and additional ways to improve your site.
7. Search Engine Submissions-NDM&R will submit optimized page URL’s to the major search engines including Google, Yahoo and MSN.
SEO OFF-PAGE OPTIMIZATION TECHNIQUES:
1. Link Development- Search engines use link building to determine the position of your webite in the rankings. Your website is submitted to several directories, articles, forums, blogs etc. and catches the maximum number of links back to your site. One way linking is also used to improve ranking. NDMR will submit links to various directories such as dmoz and Yahoo to increase traffic to your site.
2. Other Services on a case by case basis- These include article writing, blog postings and creation and press release writing and submission.
SEARCH ENGINE OPTIMIZATION METHODS THAT WORK:
The set of practices outlined above provide quality results and do not jeopardize our clients websites. Our submissions are performed manually and we verify that each search engine receives the information.
EXPECT RESULTS:
While no SEO firm is able to guarantee specific placement results, in most cases we are able to move your website up to the top 10-20 results or on the first or second page.
SEO GUARANTEE:
New Dimension M&R will provide the following:
1. A high level of professional service that meets or exceeds the standards in the industry.
2. No deceptive/questionable “black hat” techniques will be used.
3. NDM&R will clearly explain the process and the changes that are needed to be made.
4.NDM&R will make changes quickly and keep you informed as to the status of your project at all times.
PAY PER CLICK (PPC)
Pay Per Click or sponsored advertising appears at the top or the side of the search results page. Businesses are charged when Businesses are charged when prospective clients click on their ad. This method of paid advertising while appearing to be simple is actually complex and time consuming for businesses to manage on their own. Often businesses lack the necessary tools and knowledge to analyze their return on investment (ROI).
THIS IS WHERE THE PROS AT NDM&R STEP IN TO ASSIST:
1. New Dimension M&R (input from the client) will create a list of keywords representing the most likely possible search terms customers might use while conducting a search. Keyword development is based upon the products/services sold.
2. Next NDM&R will obtain the monthly budget from the client and begin bidding on the most important, relevant keywords. We will usually bid on several keywords and then keep an accurate track of the effectiveness of each keyword. Budgets are reallocated periodically based upon this information.
3. Next, we write the text ads using these keywords. The keyword lists are uploaded to the major search engines.
4. The text ads will appear in the sponsored links area at the top and side of the page when someone conducts a search using one of these keywords.
5. The potential customers who click on the text ads are routed to your website where they can become paying customers.
PPC TRACKING:
PPC has great tracking capability. With Google Analytics, Traffic Source Overview and Google Ad Words, Key Word Performance Report, you can see where your visitors are coming from, what they do once they arrive at your site, and which visits become actual sales. This information can be used to adjust the campaign and make it even more efficient. PPC gives the advertiser more control and measurable results than other types of advertising.
PPC is a simple concept but not simple to execute properly. To run a program properly requires daily attention and optimization, accurate keyword selection and updating, keyword bid management and ad scheduling and placement.
NDM&R constantly monitors the traffic to your site, and provides frequent updates and performance analysis reports. These methods lead to a greater number of hits on your site and ultimately more sales. Leave it to the pros at NDM&R!